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Prescriptives is expanding its mineral portfolio and launching a new easy to apply, liquid mineral makeup with Prescriptives NEW All Skins Mineral Makeup 16 Hour Wear / SPF 10.

This is exciting news because I already love Prescriptive’s latest mineral makeup, particularly: Prescriptives Mineral Color – Making Eyes Set (Limited Edition) in Warm. I’ve been using the Earth Crystal and Sand Crystal mineral eyeshadows everyday now. These are practical, chic, day or night, everyday shades! LOVE. 

I also been using Prescriptives Mineral Bronzer (Limited Edition) in warm: A beautiful bronzer, not messy, not too sparkly. Just elegant.

This longwearing liquid mineral makeup is infused with vitamins, minerals and our exclusive R.E.C. (Radiance Emitting Crystals – a unique complex of Amethyst, Rose Quartz and Calcite) to give skin extra luminosity. Skin looks naturally radiant with a mineral makeup that reduces the look of lines and wrinkles and is humidity and sweat-resistant. The lightweight, transfer-resistant formula ensures coverage that won’t fade and stays fresh all day – up to 16 hours!

And you’re sure to find your exact match of this new longwearing liquid mineral makeup from Prescriptives extensive collection of 18 shades. From the lightest to the darkest, Prescriptives got you covered!

Key Benefits:

· All day wear (Up to 16 hours)
· Transfer-resistant
· Humidity and sweat-resistant
· Reduces the look of lines and wrinkles
· Suitable for all skin types including sensitive skin
· Weightless
· UVA/UVB Broad Spectrum SPF 10 protection
· Oil free
· Fragrance free
· Non-acnegenic
· Ophthalmologist tested
· Dermatologist tested

 Technology:
· Radiance Emitting Crystals (R.E.C.), a unique mineral complex of Amethyst, Rose Quartz and Calcite, give skin a soft, luminous finish as if it were “glowing from within.”
· Flex Matrix Technology provides outstanding longwear and a smooth, even application.
· Titanium Dioxide provides non-chemical broad spectrum sun protection with SPF 10.
· Sodium Hyaluronate helps maintain skin’s moisture balance.

Availability/Pricing:
· Beginning July 2009 at all Prescriptives counters nationwide, www.prescriptives.com  and Holt Renfrew in Canada.
· Suggested retail price – $32.50 U.S. / $45.00 Canada