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Summer 2009 is all about bikini confidence thanks to the Nivea “Good-Bye Cellulite, Hello Bikini Challenge.”

MTV Contest Winner to Join Kim Kardashian and Women Across the Country In Four-Week Nutrition, Fitness, Style and Skin Care Challenge to Look Their Bikini Best!

Women across the country, including celebrities like Kim Kardashian, have been feeling and looking their bikini-best thanks to the NIVEA “Good-bye Cellulite, Hello Bikini Challenge,” the four-week, holistic program combining fitness, nutrition, style and NIVEA’s Good-bye Cellulite skincare products to help women visibly reduce the appearance of cellulite, get in shape and radiate bikini confidence. Now, with beach season in full-throttle, NIVEA Good-bye Cellulite will partner with Challenge expert and celebrity swimsuit designer Shay Todd to present her Miami fashion show and with MTV’s “It’s On with Alexa Chung” to reward one lucky winner with a chance to attend the show as an on-air correspondent for MTV!!!

A Busy Bikini Summer: These activities bookend a busy bikini season for NIVEA’s “Good-bye Cellulite, Hello Bikini Challenge.” Kicking off in April, the brand hosted a Miami beach-side event where the largest gathering of bikini-clad celebrants formed a human alphabet to spell out the word “NIVEA.”

The following month, NIVEA and celebrity swimsuit designer Shay Todd hosted a Memorial Day Weekend backyard Bikini Bash in Malibu, CA. Featuring celebrity guests including Challenge participant Kim Kardashian, the event further encouraged women to say goodbye to their cellulite this summer

“We are thrilled that so many women have been taking the NIVEA ‘Good-bye Cellulite, Hello Bikini Challenge’ and seeing such great results,” said Nicolas Maurer, Vice President, Marketing, Beiersdorf USA, Inc. “Our goal with the challenge has been to get women feeling better about their skin by helping to improve its appearance, so women can fully enjoy the summer and their bikinis.”

Bikini Confidence is Always in Style: Now, NIVEA is showing women how to achieve their best bikini style by partnering with Shay Todd for the designer’s Fashion Show in Miami.

“Here in the heart of Miami at the Shay Todd Fashion Show, we’ve teamed up with NIVEA and we’re celebrating the NIVEA “Good-bye Cellulite, Hello Bikini Challenge.”” said Shay Todd. “I’m surrounded by ladies who are proudly showing off their Shay Todd swimsuits with the added confidence that only comes from being bikini-ready.”

During the show, an MTV contest winner (who herself has completed the NIVEA “Good-bye Cellulite, Hello Bikini” Challenge) will show her confidence by attending the show and serving as an on-air correspondent from the Miami event. The contest was sponsored by NIVEA Goodbye Cellulite in conjunction with MTV’s “It’s On With Alexa Chung.”

For more information on the NIVEA “Good-bye Cellulite, Hello Bikini Challenge” please visit www.NIVEAusa.com/bikini  or for details on the MTV “It’s On With Alexa Chung” contest go to http://casting.mtv.com/shows/nivea-good-bye-cellulite-hello-bikini-challenge.

About NIVEA:  NIVEA is an international leading manufacturer of consumer products for skin and beauty care. The NIVEA brand portfolio includes NIVEA Body, NIVEA Lip Care, NIVEA Body Wash, and NIVEA For Men. For more information on NIVEA, visit our Web site, www.NIVEAusa.com .