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The 9IX Rocawear The New Fragrance for Men was launched in September 2008 by Rocawear: Rocawear was established in 1999 off of the meteoric success of Shawn “Jay Z” Carter, as an apparel collection to fit the urban lifestyle, and quickly became the destination brand for street-savvy consumers. Today, the brand is a dominant lifestyle apparel brand for a wide range of customers, and has expanded its appeal beyond the national borders and has become a brand of international significance.

FRAGRANCE: 9IX Rocawear is a fresh woody aromatic scent, with a sexy modern sensuality. Reflecting the essence of the Rocawear brand, this new fragrance delivers a strong, unique personality. Fresh and seductive, 9IX Rocawear captures the bold masculinity of a man with the confidence to achieve anything, while remaining true to himself.

In image above: Jay Z with his very famous partner Beyonce Knowles.

COOL: A contemporary mix of Asian Coriander, Mandarin Zest, and Living Cantaloupe introduces the fragrance with a fresh, sensual top note.

CONFIDENT: A pulsating rush of Spike Lavender and raw Geranium Leaf with an intense infusion of textural suede gives the fragrance an assured sense of sophistication.

MASCULINE: A blend of golden Amber, Musk and rugged Timber wood finishes the fragrance, and exudes a sense of masculinity and ruggedness.

PACKAGING: THE BOTTLE: The packaging is inspired by the unique style for which Rocawear is known. The iconic bottle is bold and unexpected. With an exterior crafted of sleek, brushed gun-metal, the bottle reflects masculinity, strength and refinement.

THE CARTON: Designed to showcase the intriguing logo, the carton echoes the brushed metal look of the bottle.

THE PRODUCTS:

3.4oz EDT Spray $65.00
1.7oz EDT Spray $50.00
6.8oz Shower Gel $25.00
2.6oz Deodorant $16.00

All prices are suggested retail.

Available at Macy’s, Dillard’s, Belk, Bon Ton/Carson’s, and specialty retailers.