Actor Alexander Skarsgård will be featured in the new worldwide advertising campaign for Calvin Klein’s latest men’s fragrance, ENCOUNTER Calvin Klein, which will break worldwide in September 2012. Alex will be featured in the campaign alongside model Lara Stone, who is currently the face of multiple Calvin Klein brands.
“The global launch of ENCOUNTER Calvin Klein introduces a new interpretation of the contemporary, confident man,” said Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige. “Alexander Skarsgård perfectly reflects the ENCOUNTER Calvin Klein attitude – modern, stylish and unapologetically masculine.”
Tom Murry, President & CEO, Calvin Klein, Inc., said, “ENCOUNTER Calvin Klein is a strong and pivotal addition to our men’s fragrance offerings. Represented by Alexander Skarsgård, the new fragrance brand builds on our legacy of iconic products and groundbreaking advertising.”
The campaign was conceived by consulting creative director Fabien Baron of Baron + Baron, working with CRK, Calvin Klein, Inc.’s in-house advertising agency, and was shot in Los Angeles. The print campaign was also directed by Mr. Baron and shot by renowned photographer, Steven Klein.