Revlon, Inc. has announced that its Almay brand has signed one of Hollywood’s hottest stars, Kate Hudson, as its newest Global Brand Ambassador.
“Almay is known for its fresh, effortless approach to beauty”, said Kate Hudson. “I share that philosophy and I’m honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman. At the end of the day we all want to have fun and feel beautiful – that’s what Almay is all about.”
In her role as Global Brand Ambassador for Almay, Kate will be the face of new and existing Almay products and will appear in global multi-media campaigns that include television, print, in-store and internet placements. Kate’s first television and print campaign for the brand is set to debut later this year.
Commenting on today’s announcement, Revlon President and Chief Executive Officer, Alan T. Ennis, said “We are thrilled to welcome Kate to the Almay family. She is smart, confident and vivacious. Her energy and youthful spirit are contagious – Kate is a perfect ambassador for the Almay brand.”
In addition to being featured in upcoming global advertising campaigns, Kate Hudson will be involved in various company-sponsored philanthropic and fundraising events. She will represent the brand at the Almay Rainforest Concert on Thursday, May 13th, 2010, at Carnegie Hall in New York City. The concert benefits The Rainforest Foundation, founded by Sting and Trudie Styler to support indigenous and traditional people of the world’s rainforests in their efforts to protect their environment.
About Kate Hudson
Kate Hudson took Hollywood by storm in her Academy Award-nominated role of rock groupie Penny Lane, in Almost Famous (2000), for which she won a Golden Globe Award. Her film credits include How to Lose a Guy in 10 Days, Fool’s Gold, You, Me and Dupree and Bride Wars and, most recently,Rob Marshall’s musical drama, Nine. Kate will next be seen on the big screen in Michael Winterbottom’s The Killer Inside Me with Casey Affleck and Jessica Alba and Earthbound with Kathy Bates and Whoopi Goldberg. She is currently filming the romantic comedy, Something Borrowed.
Revlon is a global color cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirant / deodorants and beauty care products company whose vision is Glamour, Excitement and Innovation through High-quality Products at Affordable Prices. Revlon® is one of the strongest consumer brand franchises in the world. Revlon’s global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, Revlon Colorsilk® hair color, Revlon® beauty tools, Charlie® fragrances, Mitchum® anti-perspirant / deodorants, and Ultima II® and Gatineau® skincare. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com and www.mitchumman.com.