Backstage with Aveda at Rodarte AW 2010

WATCH: Backstage at Rodarte during New York Fashion Week Fall/Winter 2010. Hair by Odile Gilbert for Aveda. Also mentioned in the video: Aveda Control Force Hair Spray (launching in June 2010).

Aveda lead stylist Odile Gilbert created glossy, childlike hair adorned with handmade flower pins at the Rodarte Fall/Winter 2010 Fashion Week show in New York.

“The Rodarte hair look for this season is sleek and shiny—at once free-flowing yet controlled. I was inspired by the idea of a modern, young girl who is strong and capable yet sweet and innocent. The look is young and dreamlike, with handmade metal flowers that make a statement.”–Odile Gilbert for Aveda

Q: What is the inspiration for your collection? What is the look you are capturing?
“Our collection this season explores the idea of sleepwalking. The idea of a dream state, or an in-between state, inspired us.” —Kate Mulleavy of Rodarte

Q: You have made a real effort to “green” your show this season. How do you feel about this accomplishment?
“Laura and I are committed to protecting the environment. Our greatest inspiration comes from the natural landscape that we grew up in, so we are proud to be partnering with a company like Aveda that promotes environmental awareness and responsibility.” —Kate Mulleavy of Rodarte

Q: What was your inspiration for this look? How did you collaborate with the designer to create the look?
“Kate, Laura, and I wanted to create a hair look with a dreamy, almost childlike feeling. From the front, the hair looks like it is left down, but in back, it is controlled, adorned with metal flowers that look like barrettes. There’s also a Mexican influence on the look, since the Rodarte collection this season is inspired by bordertowns. We wanted to reflect this inspiration with the vintage flower ornaments and shiny, side-parted hair.” –Odile Gilbert for Aveda

Q: How could a woman achieve this look on her own?
“This look is pretty and playful, especially for daytime. Prep damp hair with Aveda Smooth Infusion™ Glossing Straightener for sleekness and shine, blow dry smooth, and straighten with a flat iron. Pull hair tightly back and secure with bobby pins in a clean line—from one side of the occipital ridge to the other. Spray liberally with Aveda Control Force™ Hair Spray for all-day strong hold. Bring loose hair over both shoulders and finish the look by adding vintage hair ornaments.” — Odile Gilbert for Aveda
HOW TO GET THE LOOK: Products are all by Aveda.

1. Prep damp hair with Aveda Smooth Infusion Glossing Straightener for shine and sleekness, and blow-dry smooth with a flat brush. 

2. Create a clean left side part. Straighten hair layer by layer using a flat iron.

3. Create anchors for the flower pins by forming three small braids along the scalp: one along the left side of the occipital ridge, one across the center of the head, and one vertically along the left side part. Spray with Aveda Control Force Hair Spray for maximum hold.

4. Brush hair over the braids, keeping the left side part clean and strong. Spray each layer of hair with Aveda Control Force Hair Spray and blow-dry for intense hold and shine. Hair should be sleek and close to the head.

5. Use small bobby pins to secure hair in a clean line from one side of the occipital ridge to the other, just above the nape of the neck. Let the ends of hair fall loosely in back and over both shoulders.

6. Secure a selection of metal flower ornaments into the hair horizontally across the head, using the covered braids as anchors. Finish the look with Aveda Control Force Hair Spray.

Aveda Smooth Infusion Glossing Straightener
Aveda Control Force Hair Spray (launching in June 2010)

There Is 1 Response So Far. »

  1. I love Aveda and Looking forward to becoming famous make up artist and hairstylist along with nail tech!!!!!!!!!!!!!!!!!!!

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