Girl Meets Boy CHANEL is pleased to present a limited preview of ROUGE COCO SHINE Hydrating Sheer Lipshine in “Boy” February 10-14, 2011.

Introducing ROUGE COCO SHINE, the newest lip collection from Creative Director for CHANEL Makeup Peter Philips. Fresh, sheer and luminous, ROUGE COCO SHINE provides beautiful, lasting, moisturizing shine in a water-light texture.

As an exclusive sneak preview, CHANEL will launch its star shade of ROUGE COCO SHINE, “Boy”, a sheer wash of natural rose, at select retailers and on CHANEL.com from February 10-14, 2011 only. It will not return to stores until the ROUGE COCO SHINE collection makes its official debut in April 2011.

There is no better time than Valentine’s Day to honor one of the greatest love stories of all time: Boy is the nickname of Arthur “Boy” Capel who was the love of Gabrielle “Coco” Chanel’s life, the partner and guardian angel of her first success stories. He encouraged Coco’s first venture into hat-making, loaning her money to open her first milliner’s studio in 1910 on rue Cambon in Paris. It was her romance with Boy Capel that inspired her to draw a masculine energy into her constantly evolving wardrobe. She borrowed his pajamas, jackets and straw boaters, and made them her own.

ROUGE COCO SHINE in Boy will be available exclusively on CHANEL.com, and at select CHANEL Boutiques and department stores from February 10-14, 2011. Suggested retail price: $32.00