TOMORROW, Diesel will be launching their new Men’s fragrance Only The Brave.
Only The Brave captures the essence of the Diesel man in a bottle. The new scent is housed in a smoky, gray bottle in the shape of a clenched fist wearing a silver Diesel ring. The scent represents the qualities of the brave, symbolized by a fist that tells several stories: Facing forward, the fist evokes power and energy; upright, it stands for self-affirmation; raised, it signifies victory, success and engagement.
The courageous scent has top notes of Lemon Blossom, Mandarin and Coriander Leaves; a heart of Labdanum, Black Rose and Lavender; and a dry down of Amber, Tolu Wood and Ebony Wood.
Common is the face of the fragrance and the partnership was featured today in WWD!