Lancôme Welcomes Emma Watson! British actress Emma Watson has joined the Lancôme family as their newest ambassadress. Emma left clues about the partnership on her Twitter feed this weekend (@EmWatson), leading up to this morning’s announcement: “It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me!”

The official press release by Lancôme:

Paris, March 14th 2011. EMMA WATSON, NEW AMBASSADRESS FOR LANCÔME

Lancôme is pleased to announce the arrival of Emma Watson as new ambassadress of Lancôme.

“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme”, says Youcef Nabi, President of Lancôme International.