New York, January 14, 2014 – Maybelline New York announced today that American golden girl Gigi Hadid is their newest spokesperson. Gigi will join an elite group of spokeswomen which includes Christy Turlington, Adriana Lima, Jourdan Dunn, Emily DiDonato, Marloes Horst, Kemp Muhl, and a host of others.
“Being a Maybelline New York spokesperson means more to me than anyone can imagine; it doesn’t seem real! It’s the most incredible feeling and is a dream come true,” said Gigi. “I feel so honored and humbled to be a part of the iconic brand I grew up with, and I am very excited by this opportunity.”
At only 19, Gigi has graced the runways of Marc Jacobs, Giles, Sonia Rykiel, Jean Paul Gaultier, Jeremy Scott, and Chanel. She landed in 2014 the cover of the fourth installment of Carine Roitfeld’s CR Fashion Book, and the December 2014 cover of Harper’s Bazaar in Malaysia. Mentored by Carine Roitfeld, Gigi has sat for renowned photographers including Steven Meisel, Mario Sorrenti, Craig McDean, Bruce Weber, Gilles Bensimon, Sebastian Faena, and Ellen Von Unwerth.
”We are thrilled to welcome Gigi Hadid to Maybelline New York,” said Jerome Bruhat, Global Brand President. “As the fashion industry’s newest “it” girl, Gigi is known for her confident, fun, seductive spirit. She reflects our brand values and represents Maybelline New York women all over the world who are smart, sexy, optimistic and full of life.”
The green-blue-eyed beauty’s modeling career began at a young age when she was discovered by Guess co-founder Paul Marciano. She would go on to model for Baby Guess, Guess Kids, then graduating to Guess. Campaigns with Tom Ford, Sports Illustrated, and a spot in the notorious 2015 Pirelli calendar have followed.
A Malibu native, the media darling now calls the streets of New York City home. Entering 2015 on a high note, Gigi has a striking international social media presence, clocking in at over 1.4 million Instagram followers and 193K Twitter devotees. In 2014, she landed on Models.com’s Top 50 Models list, Models.com’s Top Sexiest Models list, Sports Illustrated‘s12 Rookies Who Rocked 2014, and Rolling Stone’s 25 Hottest Sex Symbols of 2014.
An accomplished equestrian and volleyball player, Gigi also enjoys staying active with boxing at her home away from home, Gotham Gym, in New York City. In addition to her active social media presence, Gigi edits the popular tumblr blog SevenAngels, and recently completed her first year of undergraduate studies in forensic psychology at Eugene Lang College The New School for Liberal Arts.
Gigi will make her Maybelline New York debut in advertising campaigns later this year.
About Maybelline New York
Maybelline New York is the number one cosmetic brand in the world, available in over 100 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of Mercedes-Benz Fashion Week in New York City and eight other fashion weeks worldwide. For more information, log on to www.maybelline.com. Maybe she’s born with it. Maybe it’s Maybelline.