Revlon Brand Ambassador Jessica Biel debuted a special cut of “Hypnoteyzed,” her commercial for Revlon’s new Grow Luscious Plumping Mascara.
Biel and musician Pharrell Williams star in the 60 second film noir-inspired commercial, which was shot entirely on black and white film. In “Hypnoteyzed,” Biel draws Williams in with her plumped eyelashes and with each bat of her lashes, nearly knocks Williams off his feet. Revlon Grow Luscious Plumping Mascara conditions and plumps eyelashes by 200% with every use.
Monday, May 23, 2011. JESSICA BIEL, REVLON BRAND AMBASSADOR, LAUNCHED REVLON’S NEW GROW LUSCIOUS PLUMPING MASCARA AND “HYPNOTEYZED” COMMERCIAL IN TIMES SQUARE.
Revlon Grow Luscious Plumping mascara will be available in drugstores and mass retailers nationwide on June 1. “Hypnoteyzed” will begin running in US movie theaters on June 13.
FASHION: Jessica Beil is in Gucci clothing and Christian Louboutin shoes.
HOW REVLON’S GLOBAL ARTISTIC DIRECTOR, GUCCI WESTMAN CREATED JESSICA’S MAKEUP LOOK:
“ To give Jessica a luminous complexion I used my new favorite makeup from Revlon – Revlon Age Defying with DNA Advantage Cream Makeup in Soft Beige. The amazing moisturization properties of the makeup, with SPF 20 protection, make this a perfect summer foundation for women of any age. For the mauve color on her cheeks, I used Revlon Matte Powder Blush in Blushing Berry. Since today was all about long, lush lashes, I wanted to bring focus to the eyes, so I added just a touch of color to lids using the dark brown eyeliner from the Naturally Glamorous CustomEyes Shadow+ Liner palette inside her bottom and top lashes I groomed her brows with the ColorStay Brow Enhancer just a bit and then applied the NEW Revlon Grow luscious Plumping Mascara – one coat was all I needed! For a subtle flush of color on her lips I applied the Revlon Matte Lipstick in Really Red lightly with my fingers.”
PRODUCTS USED TO GET THE LOOK Jessica Biel’s Makeup Look:
Revlon Grow luscious Plumping Mascara- Revlon’s newest mascara that plumps lashes up to 200%* instantly for maximum volume. The precision tapered brush grabs and coats each individual lash for plumped perfection! ($7.99) *non-waterproof formula only
Revlon Age Defying with DNA Advantage Cream Makeup with SPF 20- An ultra-moisturizing cream makeup that uses a unique blend of anti-aging ingredients and SPF 20 to protect the skin from UVB damage and provide flawless, luminious coverage ($14.99)
Revlon Matte Powder Blush -Brushes onto cheeks smoothly and effortlessly for a soft matte look and a smooth, even finish ($9.79)
Revlon CustomEyes Shadow + Liner in Naturally Glamorous —Expertly coordinated eye palettes containing four eye shadows and one powder liner. The silky, lightweight formula contains jojoba and shea butter which glides on lids and is easy to blend ($8.99)
ColorStay Brow Enhancer- Glides on smoothly and won’t smudge or smear for 16 hours of wear (8.99)
Revlon Matte Lipstick- Glides on effortlessly depositing rich matte color without any drag, cakiness or resistance ($7.99)