Lady Gaga Confirmed as next MAC Viva Glam Spokesperson

MAC confirmed in today’s WWD that Lady Gaga will be our next Viva Glam Spokesperson.

“MAC Cosmetics has signed Lady Gaga on for a second year as the spokeswoman for its Viva Glam campaign. Gaga teamed up with Cyndi Lauper for the 2010 campaign, which launched earlier this year. The company said the Gaga-Lauper campaign was the most successful ever for the MAC AIDS Fund, which has raised more than $190 million for the cause since its founding in 1994. For her solo turn in 2011, Gaga was shot by Nick Knight and styled by Nicola Formichetti.”




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