Lancôme Helps Moms-to-Be Bump It Up

Pregnancy has never looked better. This spring, Lancôme teams up with style expert and author Amy Tara Koch of the much-anticipated pregnancy style guide Bump It Up: Transforming your Pregnancy into the Ultimate Style Statement for several exclusive in-store events

What’s in it for you: Stop by at the Lancôme Boutique (see dates and locations below) and get the inside scoop on style tips that will take the average pregnancy from blah to beautiful. From creating the best faux glow to the maternity makeup must-haves, expecting moms will be armed with beauty and fashion advice leaving mommy-to-be feeling fabulous. One of her fave product picks? Lancôme’s Star Bronzer ($36.50) to create a sun-kissed look and instantly brighten the complexion.

In addition to receiving expert pregnancy style tips, you will work with a Lancôme beauty expert on the hottest products to update your beauty regimen. And get the book FREE with any $75 purchase. Simply call the boutique nearest you to reserve your appointment. Space is limited.


April 13th / 5 PM – 7 PM
Lancôme | The Boutique
Upper West Side

April 14th / 5 PM – 7 PM
Lancôme | The Boutique
The Mall at Short Hills

April 28th / 5 PM – 7 PM
Lancôme | The Boutique
Northpark Dallas

April 28th / 6 PM – 8 PMW Hotel Dallas-Victory – Lancôme is a sponsor
2440 Victory Park Lane

ABOUT THE BOOK: Bump It Up: Transforming your Pregnancy into the Ultimate Style Statement shows moms-to-be how to maintain their fashion edge and triumph over the incredible bulk of pregnancy. The trick? Strategically investing in multi-tasking flowy (maternity and non) silhouettes and “bumping them up” (or, in editor parlance, “super-accessorizing”) with ADD ONS and WOW FACTOR to transform a handful of basics into dozens of jaw dropping preggo ensembles. Without breaking the bank. The book features fashion sketches of glam situational preggo silhouettes by bold faced fashion designers like Nicole Miller, DVF, Donna Karan, Kate Spade, Milly and Rachel Roy. In Advice From The A List, high wattage beauty and fashion editors share the tips that enabled them to sail through their own pregnancies with panache.

Amy Tara Koch is a trend reporter for NBC, Vogue Style Expert, Twitter Mom Style Expert, contributor to The New York Times, Town & Country, Travel + Leisure, INC., New York Observer and the Huffington Post. Bump It Up: Transforming your Pregnancy into the Ultimate Style Statement is a category headliner for Random House.

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