Lancôme & The Row Fall 2010

The Row, the collection designed by Mary-Kate and Ashley Olsen, had its Fashion Week debut yesterday, February 16, 2010, at a gallery on New York’s west side. The line has earned a following for its simple yet sophisticated structured pieces and the new collection continued beautifully on that theme.

Makeup Tutorial: Lancôme’s creative director for makeup Aaron De Mey keyed the show. Aaron sought an exaggerated yet natural makeup look that focused on strong, defined brows and a dewy complexion. The neutral color palette meant that skincare played an important role. To prep, Aaron used Lancôme Eau Fraiche Douceur Micellar Cleansing Water and followed it with Lancôme Genifique Youth Activating Concentrate massaged generously into the skin; this duo gave each model a luminous complexion. Lancôme Le Crayon Poudre filled and defined the brows—a focal point of this look. To finish, Aaron dabbed Lancôme Effeacernes Concealer on the lips, a trick that removed the natural lip color and kept the focus squarely on the brows.

 Everyone backstage and front of house was obsessed with the braided black Louboutin sandals made exclusively for the show. (And the models were clearly happy to get a break from all the skyscraper heels!) Mary-Kate and Ashley chose a deep wine colored polish –Lancôme Le Vernis in Untamed Plum – for the toes, but kept the fingernails clean and shiny with a coat of clear nail polish.

THE LOOK
Strong brows
Glowing complexion
Nude lips 

PRODUCTS USED
Lancôme Eau Fraiche Douceur Micellar Cleansing Water
Lancôme Genifique Youth Activating Concentrate
Lancôme Le Crayon Poudre
Lancôme Effeacernes Concealer (applied to the lips)
Lancôme Le Vernis in Untamed Plum (available exclusively at lancome-usa.com)

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