NARS has announced today the introduction of their new All Day Luminous Weightless Foundation ($48), launching on narscosmetics.com and NARS boutiques on January 15, 2015, launching everywhere else on February 1st.

NARS All Day Luminous Weightless Foundation

Francois’ entire philosophy about complexion is that skin should always look like skin. “Makeup should never hide the complexion, it should reveal who you are.”

The new innovative formula provides a full, natural coverage for a long wear, without the weight that most full-coverage foundations have. Because the technology is also highly pigmented, you only need one drop to do a full face application.  The All Day Luminous Weightless Foundation comes in 20 beautiful shades and is clinically proven to last up to sixteen hours.

Available exclusively at NARS boutiques and NARSCosmetics.com on January 15, 2015, then at department and specialty stores on February 1, 2015.

NARS ALL DAY LUMINOUS WEIGHTLESS FOUNDATION ONE DROP. PURE PERFORMANCE.

All Day Luminous Weightless Foundation creates instant polished perfection with full coverage in a single, weightless drop. Its uniquely fluid, oil-free formula defies the expectations of long-wear foundation, delivering full, natural-looking coverage with unexpectedly weightless, 16-hour wear. Ideal for all skin types and tones in 20 global shades that leave skin at its most beautiful.

The innovative new formula features a unique Weightless Long-wear Technology that moves with skin, delivering up to 16 hours of wear while always feeling light-as-air and an Even Tone Technology that immediately neutralizes redness, dullness and discoloration to improve skin’s appearance over time.

NARS All Day Luminous Weightless Foundation

The elegant new packaging—designed in conjunction with longtime collaborator Fabien Baron, of New York design firm Baron & Baron—features an advanced pump that dispenses the exact amount of product needed to perfect the entire face.

Dermatologist Tested. Fragrance, paraben, alcohol and oil free.

Shades include: SIBERIA, MONT BLANC, GOBI, DEAUVILLE, FIJI, CEYLAN, PUNJAB, WALLAURIS, SANTE FE, STROMBOLI, BARCELONA, SYRACUSE, TAHOE, CADIZ, MACAO, NEW GUINEA, TRINIDAD, NEW ORLEANS, BENARES, KHARTOUM.