On the heels of a fiercely successful relaunch of the Sebastian Professional brand in July 2008 comes the latest wave of breakthrough product innovation from P&G Professional Care: the new Flaunt Collection. This four-piece collection of Shine Stylers is the birth child of extensive consumer and stylist research and the answer to the demand for multi-functioning products that eliminate trade-offs.
In January 2009, the Flaunt Collection will join the newly reinvented range of more than 30 powerful Sebastian Professional care and styling products to offer a unique set of benefits that masterfully complement the brand’s portfolio of versatile, inspirational and style-amped products.
Charlotte Ronson: In addition to new products and sleek packaging, Sebastian’s new advertising campaign will feature unexpected style visionaries in their own right – whether tapped from fashion, film, music or any other untapped well of inspiration. London-born and NYC-raised, Charlotte Ronson (Samantha Ronson’s sister) represents the spirit of Sebastian Professional as a multi-tasking designer, a brand builder and master of expressing her personal style. And now, Charlotte will parlay her identity as fashion innovator and style icon into the beauty world as the fearless face of Trilliant, the star product of the new Flaunt Collection.
Coming in May 2009: Charlotte Ronson has teamed up with Sebastian Professional to design this exclusive-for-Sebastian, limited-edition fashion tee-shirt, offered as a special gift-with-purchase of Trilliant and Light Shampoo and Conditioner. Look for this in select salons in May 2009.
Flaunt’s star product, Trilliant goes the distance with its multiple benefits ranging from thermal protectant and shimmer complex to moisturizer, anti-frizz protectant and volumizer, replacing the need for spending dollars on several styling products with just one multi-faceted product. Who said downsizing has to be a bad thing?
The new Sebastian Professional Flaunt Collection includs:
LIQUID GLOSS: A Unique Silicone Blend to Smooth and Shine.
• High-gloss de-frizz and shine drops that polish hair for
a shine-boosting finish
• Hair-surfacing polisher makes static instantly invisible
when used with any styler
• Unique formula features silicone blend to create a humidity-resistant shield while adding shine to create a controlled
TRILLIANT: Thermal Protection and Shimmer Complex.
• Multi-faceted shimmer complex, designed to gently condition hair and provide thermal protection
• Adds ultra-light body and a glamorously shiny finish for
a fearless look
• Ideal formula ratio allows benefits to change depending on usage
– On dry hair with hot tool, product provides heat protection and brilliant shine
– On damp hair and blow dry, product provides conditioning, light body and anti-frizz protection
– As a finishing product, product allows for light control and sparkling diamond shine effect
SHINE DEFINE: The Ultimate Versatile Hairspray.
• Shine and flexible hold spray essential for creating
a contoured smooth texture
• Contouring thermal shield protects hair from hot tools
• Conditions hair with a natural, brushable sheen and irresistible definition
HALO MIST: UV Filter Weightless Shine Spray.
• Silky, light-weight polishing spray with UV protection
• Creates luminous shine without weighing hair down
For more information, visit: www.sebastianprofessional.com or 1.800.935.5273.