Smiley Happy Therapy Fragrance

Smiley is the first prescription-free Happy Therapy fragrance concept from the Arthes label, and it is now available in America!

“When you spray it, it makes you smile. It has a very citrusynote, a bright and shiny-fresh feeling.”-Ron Robinson (Fred Segal’s master of artisanalfragrances) on Smiley, in LA Times article featuring his favorite fragrances.

Smiley perfume was developed by perfumer Jean Pierre Bethouart and it is suitable for both men and women, hence unisex.

Smiley fragrance and body line offers a full range of products with micro-nutrients to activate happiness, a therapy to lift your mood. It is a fun concept with innovative pharmaceutical inspired packaging, designed by French artist ORA-ÏTO. WARNING: Side effects may include excessive spending from Smiley customers.

How does it work? The formula is based on natural bio chemistry, combining the monoaminated alkaloids Theobromineand Phenylethylaminederived from pure cocoa extract. Theobromine:blocks the receivers of adrenalin that create stress. Phenylethylamine:has euphoric properties, sets off a feeling of joy and excitement. Result: It makes you feel happyandrelaxed, naturally making you smile!

Smiley eau de toilette and eau de parfum fragrance were developed by Firmenich, and the scent is a fruity, spicy accord with bergamot and orange at the opening, and cocoa, praline and curaçao at the heart of the fragrance. The dry-down features patchouli, myrrh and musk. Firmenich also created fragrances for Versace, Rochas, YSL, Paco Rabanne, Lancôme, Cartier, Armani, to name a few.

Smiley fragrances are available in Eau de Toilette, Eau de Parfum and Parfum (extrait), and in an “Emergency Kit” that includes Eau de Parfum, Body Gel and Therapeutic Bath.

How to use Smiley “Emergency Kit” (above image)? Step 1: Have your partner (not included) give you a rub down with SmileyMassage Oil. It will put a smile on both of your faces! Step 2: Draw a bath and add Smiley Bath Salts to the tub. Soak up the Happy Therapy! Step 3: Give your skin the happiness it deserves with Smiley Body Lotion! Step 4: Just because the rub down and bath is over doesn’t mean the Happy Therapy has to be! Spray on some Smiley Eau de Parfum and keep the smiles going for the rest of the day and night!
Feeling blue? Smiley comes to your rescue with the Emergency Kit.

Other products by Smiley include Tanning Stimulator, Body Deodorant Treatment and All-In-One Washing Solution, Therapeutic Bath Salts (7 tablets), Massage Oil, Body Lotion, and the Smiley Emergency Kit.

After a successful launch in Europe (Sephora) and Asia (Lane Crawford), Smiley is now available in the US at select exclusive stores such as Henri Bendel, Kitson, Scoop, and Fred Segal, to name a few.

Smiley fragrance creator, Thibaud Perrin was nominated for a 2008 Fashion Group International Rising Star Award.

Suggested Retail Prices:
•Extrait de Parfum (0.5 oz)$90
•Eau de Parfum (1.0 oz)$45
•Eau de Parfum (1.7 oz)$65
•Eau de Toilette(1.0 oz)$40
•Eau de Toilette (1.7 oz)$55

 LineSuggested Retail Prices:
•Deodorant Spray (5.1 oz)$28
•Body Wash (8.5 oz)$35
•Therapeutic Bath Salts (7 tablets)$28
•Massage Oil (3.4 oz)$33
•Body Lotion (5.1 oz)$30
•The Emergency Kit$75

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