WWD on at-home beauty devices

According to a recent article from Women’s Wear Daily , “U.S. beauty devices category was sluggish last year”. Now major retailers are counting on one of the most innovative beauty device company to shake the at-home device sales.

Michael Todd Beauty SONICSMOOTH Dermaplaning System

Kelly Alexandre, senior analyst Consumer Products at Kline, worldwide research firm says: “Our Beauty Devices Consumer Research report found that 44 percent of consumers who do not use an anti-aging device, don’t use one because they are too expensive. We also found that almost 50 percent of consumers indicated that an anti-aging device priced between $101-200 is on the expensive side, but worth it…”

This month, Michael Todd Beauty is duplicating the medical spa services such as dermaplaning with its latest innovation – SONICSMOOTH.

This Sonic Dermaplaning System allows you experience the gentle skin-smoothing power of sonic with this 3 speed rechargeable dermaplaning device designed to expertly remove dead skin cells and vellus hair (peach fuzz). This one time weekly treatment painlessly rids the complexion of unwanted facial hair while sonically exfoliating the surface layer of skin for your smoothest, softest most radiant complexion yet. Michael Todd has managed to harness the power of sonic in conjunction with expertly designed safety blades to create a beauty device that allows women to simply and painlessly dermaplane in the comfort of their home without the expense and time commitment of the spa. This 8-week protocol provides an instant hair-free complexion that is noticeably smoother, softer and more radiant.

Michael Todd Beauty SONICSMOOTH Dermaplaning System

The NEW Sonicsmooth Sonic Dermaplaning System is available at ULTA.com at retails for $99. ULTA.COM DEVICES
Watch How to video: https://www.youtube.com/watch?v=e1ru99EULas

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