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Fall Color Is Revealed At Prescriptives. Introducing DARING, Prescriptives’ Fall 2008 Color Collection.

This fall, dare to go soft and neutral or alluring and dramatic with Prescriptives’ Fall 2008 Color Collection. Daring, a textured on-trend color collection of sapphire and amethyst jewel tones, features an intriguing range of shades. Eyes take the spotlight with warm browns, rich sapphire and amethyst tones. Cheeks are natural in soft shades of cherry and pink. Lips are muted in subtle tones of champagne and rose. Show us what your Daring looks like…the choice is yours.

NEW! Prescriptives Fall Dimensions Eye Color Quad-LIMITED EDITION. This specially designed multi-dimensional compact is available in each of Prescriptives’ four Color Families. These pre-filled palettes contain a selection of trendy shades to create a natural, intensified or dramatic look. Each shadow is embossed with a unique design. Shades include: Silver Lining, Purple Haze, Cobalt, Orchid, Sparkling Rosé. SRP: $42.00 US/$54.00 Canada.

NEW! Prescriptives Fall Dimensions for Cheeks and Eyes – LIMITED EDITION. This specially designed multi-dimensional all over face and eye powder compact will add dimension to any look. Swirl all three complementary shades together or use any shade on the eyes for a luminous and custom effect. SRP: $35.00 US/$45.00 Canada.

NEW! Prescriptives Sparkle Eye Pencil-LIMITED EDITION. This easy to apply eye pencil provides intense color payoff with a sparkling finish. The formula contains large pearlized pigment particles for a dramatic, sparkly effect along with fine glitter particles that add a soft shimmer and dimension. Universal shades: Midnight Sparks, and Plum Sparks. SRP: $17.50 US/$22.50 Canada.

NEW Shades! Prescriptives Lash Envy Volumizing Mascara. This innovative formula transforms skimpy lashes into dramatically thick, enviable lashes with Prescriptives’ breakthrough Volumatrix Polymer that instantly boosts lash volume by up to 200 percent. Introducing two new shades for added drama. Shades inclide: Midnight, and Plum. SRP: $19.50 US/$27.50 Canada.

NEW Shades! Prescriptives Colorscope Cheek Color. A super smooth powder formula with concentrated pigments that remains color-true from pan to cheek. Shades include: Pink Horizon, and Cherry Blossom. SRP: $17.50 US/$25.00 Canada.

Availability: Beginning August 2008 at Prescriptives counters nationwide, exclusively at Holt Renfrew in Canada and www.prescriptives.com .