I got my hands on the NEW DiorShow Extase Mascara by Dior the Bentley of mascaras and my lashes are loving it! I’m a sucker to a mascara that gives my lashes that instant volume and definition boost. You feel it working right away. My lashes are hitting my brow line at the moment. Fact.

The first mascara to plump lashes inside and out—wear it alone or pair it with your favorite Dior mascaras. DiorShow Extase ($28) provides built-in treatment benefits and high-impact lashes in a single stroke! The spherical-shaped Black Pearl Pigments create a 3D volume effect and the exclusive Metamorphosis Powders expand in size by up to 50% after application. Also, SR38 Patented Ceramid brings additional care, reconstructing damaged lashes and promoting stronger and fuller lashes.

The Extase mascara features a “Tiered Brush” that is inspired by the “tiered” couture dresses created by the House of Dior. The brush is designed for performance and contains an Exclusive Duo of Fibers: The Black Elastomer Fibers brush out and define the lashes for panoramic fringe and the Gold Nylon Fibers hold and deposit formula, generously coating each lash for outstanding volume.

Available now at sephora.com, in Sephora stores from December 26, 2009. Comes in shade black.

The latest beauty luxury by Dior Beauty: Capture Totale ONE Essential Skin Boosting Super Serum which will launch exclusively at Macy’s on December 15th, 2009. Capture Totale ONE then will roll out to other department and specially stores January 2010. The MSRP on One Essential is $95. Be on the look out for the Capture Totale One Essential advertisement and marketing program in February 2010 issue of O Magazine!

I had the luxury to try Capture Totale ONE Essential Skin Boosting Super Serum and fall in love with it in an instant. The serum is very light, non greasy, and quenches my skin immediately. I also love the packaging, I know it’s not totally related to skincare, but I like that I can dispense the serum with a pump. This way I have more control on how much to apply and not get my hands in the serum.

The official description: Did you know that each day 7 billion toxins build up in the skin ans weaken the skin’s ability to repair itself effectively? Without the elimination of toxins, no skincare can be 100% effective. One Essential eliminates toxins deep down so that your skin can intensely and lastingly CORRECT all signs of aging.

This new Super Serum is the perfect skincare solution for everyone! Applied before your usual skincare, the lightweight and quick-penetrating formula BOOSTS its effectiveness and PROLONG the benefits over time. The skin regains its vitality, becomes more luminous, smoother and visibly younger-looking. After one month of use, 95% of women believed that their skin appeared more beautiful than ever before!

Dior is tilled to announce their second annual Dior Diva Auction! This online auction will be live online from October 1-10 and will offer you a chance to bid on ten SENSATIONAL Diva-worthy prizes! 100% of the auction proceeds will benefit Look Good…Feel Better, an organization dedicated to helping women deal with the appearance related effects of cancer. Learn more about this terrific organization at www.lookgoodfeelbetter.org  and www.lgfb.ca .

CHÉRIE DIVA: Live a day in the life of Miss Dior Chérie just like the commercial below! Prize includes business class airfare, two nights at a luxurious Parisian hotel, a bike tour of Paris, lunch at a famous patisserie, a chauffeured tour of the sites and much more!

Effective now, visit www.diorauction.com  for a sneak peek of the prizes and the auction details. Only Dior Divas can bid so make sure to sign up while you are there. When the auction goes live on 10/1, all Divas will receive an email inviting them to register for the auction and create their own login and password so they can view full prize information and bid!

Five sensational prizes at launch and an additional 5 revealed throughout the auction.

Dior will be announcing the additional prizes on Facebook and Twitter so be sure to join our social media networks: www.facebook.com/Dior and  www.twitter.com/TheDiorDiva

Sneak Peek to more prizes:

PROFESSIONAL DIVA:  Give your beauty career a boost with a one-month marketing internship at Dior Beauty!

ESCAPE DIVA: Escape to the picturesque countryside with a tour of the award winning Unionville Winery, an 8-course dinner prepared by a local chef, and a night at the quaint Inn at Lambertville Station.

PREVIEW DIVA: Receive previews of our fabulous makeup, skincare and fragrance launches each season for an entire year!

RED CARPET DIVA: Experience the ultimate night out at the 52nd Annual Grammy Awards! We’ll fly you and a guest to LA for the big event and make sure you look your best with a makeover by a professional Dior Artist!

ABOUT THE DIOR DIVA VIP CLUB: Trendy. Sophisticated. Savvy. Always in the know. That’s the Dior Diva. The Dior Diva VIP Club rewards the super-devoted Dior Beauty customer by taking her shopping experience to the next level. Divas receive the latest insider beauty buzz via members-only emails, special offers, and the best perk of all: shopping reward points! To date, there are 90,000 members in the US and Canada.

Watch Marta’s video blog for today talking all about brows & her favorite brow pencil: Diorshow Brow Styler Ultra-Fine Precision Brow Pencil, $28.

Diorshow Brow Styler Ultra-Fine Precision Brow Pencil is so easy to use and to control. The fine pencil mimics the small hair on your brows which gives you a natural look when you fill in your brows. It is light and thin so you can carry it in your makeup bag, for a quick brow touch up anytime. I don’t leave my house without it!
 

Dior Diorshow Brow Styler is an ultrafine precision brow pencil the ultimate must-have tool to define, fill, and shape your brows to runway-ready perfection. Catwalk-quality brows are an essential finishing touch for every show-stealing look. With one universally flattering shade and an ultrafine tip, it creates a naturally polished look for women of every skintone and hair color. Available at sephora.com

 
Watch Marta video blog talking about some of her favorite products in her makeup bag!

Products Marta loves:

DiorShow Mascara by Dior
Giorgio Armani Beauty Eyes To Kill Mascara
Giorgio Armani Beauty Lasting Silk UV Foundation SPF 20
Giorgio Armani Beauty Light Master Primer

Lancôme Color Fever Gloss Rouge Magnificance
Estée Lauder Double Wear Stay Scarlet #10
Estée Lauder Double Wear Stay-in-Place Lip Pencil in Spice
L’ABSOLU ROUGE in Chris & Tell lipstick by Lancôme: Available Spring 2010 at Saks Fifth Avenue. In the meantime, the waiting list is open at Lancôme’s Upper West Side Boutique. simply call 212-362-4858 to be added to the waiting list.
The Supernatural Superglossy Lip Gloss SPF 15 in Follow Your Dreams by Philosophy
Christian Siriano For VS Makeup in Sublime
Stila Eyeshadow in Kitten. Shade description: shimmering nude pink.

Backstage with Lancôme at Chris Benz
Christian Siriano for VS Makeup Fall 2009

Dior Celebrity Makeup Artist Ricky Wilson created a sultry, sophisticated look for model Coco Rocha at the 10th Anniversary of J’adore party, held at the Boom Boom Room at The Standard NYC on Wednesday September 23rd.

Eyes: Dior Crayon Waterproof Eyeliner in Trinidad Black, DiorShow Unlimited Mascara layered with DiorShow Iconic Mascara, Dior 5-Colour Eyeshadow in Night Dust, Dior 1-Colour Eyeshadow in Golden Touch.

Skin: DiorSkin Nude Foundation #010, Dior Skinflash Radiance Booster Pen #001

Cheeks: DiorBronze Matte Sunshine #002

Lips: Dior Lip Pencil in Toffee Delight and Dior Addict Lipcolor in Havana Beige

Celebrity Blake Lively was wearing Dior Beauty products at the Emmy Awards 2009!

Celebrity Makeup Artist Kristofer Buckle used Dior Beauty products to create a stunning “golden goddess” look for “Gossip Girl” star Blake Lively at the 2009 Emmy Awards in Los Angeles this evening.

“I used a lot of warm, honey colors on her skin and lips to make her green eyes pop,” said Buckle. “Then I topped off the look with tons of DiorShow Blackout Mascara, which transformed her upper and lower lashes into expressive frames.”

Makeup artist tip: “I used Dior Eye Show in Undressed Beige on Blake’s cheekbones and shoulders to create an ethereal glow,” said Buckle. “It’s technically an eyeshadow but it works basically anywhere you want to reflect the light!”

Skin: DiorSkin Airflash Spray Foundation in #301, Dior Skinflash #3 around the eyes.
Lips: Dior Serum de Rouge Lipstick as a base with Dior Lip Polish in Radiance Expert on top.

Eyes: DiorShow Blackout Mascara, Dior 5-Colour Eyeshadow in Beige Messai #705
Cheeks: DiorBronze Original Tan in Amber Tan #03

Dior Serum de Rouge Lipstick

Dior Global Makeup Advisor Shane Paish created a “pretty, polished” look for Charlize Theron at the NYC premiere of her new film, “Burning Plain.”

Eyes: Dior Brow Styler, Dior Jazz Club Eye Palette (taupe shade), DiorShow Unlimited Mascara

Lips: Dior Addict Lipcolor in Infamous Pink #623

Cheeks: DiorBlush in Sugar & Spice #849

Skin: DiorSkin Airflash Spray Foundation

Celebrity photo credit: Getty Images North America & www.dailymakeover.com

Dior Serum de Rouge is not a gloss, is not a lipstick: this is a Luminous Colour Lip Treatment. It moisturizes, smoothes and brings a youthful look to lips. Formulated like a skincare product, Sérum de Rouge targets lips on every level, from the surface to the epidermis and dermis and is the first lipstick to feature 10 times more active ingredients than a classic lipstick, including: concentrated vegetable butter for texture and softness, SPF 20 for environmental protection and Dior’s exclusive blend of active ingredients for hydration, firmness and volume.

This combination consists of vitamin A, mango butter, Centella Asiatica Extract to stimulate collagen synthesis, Ruscogenine to stimulate microcirculation and promote oxygenation and Commiphora Extract to stimulate adipocytes for improved texture and volume.

Available in eight shades:$32.00 
On-Counter: October 2009
Availability: Dior Beauty Counters Nationwide (except Sephora)

Dior will take over the cosmetic floor at Macy’s Queens for an exclusive backstage beauty event featuring Celebrity Makeup Artist Ashunta Sheriff and the talented DiorShow Artist Team. Sheriff is one of the most sought-after makeup artists today, known for her signature “glowing skin” technique and her ability to make A-List women of color look gorgeous and radiant, whether on the red carpet or on stage in front of millions of fans. Some of her clients include: Alicia Keys, Mary J. Blige, Ciara and Jazmine Sullivan.

Ashunta Sheriff

WHERE: Macy’s Queens Blvd.
THE DIOR Beauty Counter
90-01 Queens Blvd.
Elmhurst, NY 11373

WHEN: Wednesday, September 23rd through Saturday, September 26th

Backstage Beauty Sessions with the DiorShow Artist Team
Thursday, September 24th
A special master class experience with Celebrity Makeup Artist Ashunta Sheriff

P.S. Call 718.595.2258 to book your beauty session!