Paris Fashion Week. Show: Emmanuel Ungaro Fall Winter 2010. Makeup by MAC Cosmetics.

The Makeup Look and Inspiration: “She is a young French girl going out at night. As natural as an evening look can be.”-Carole Lasnier

Emmanuel Ungaro Paris Fall/Winter 2010 MAC Makeup Chart

The makeup breakdown. Products are all by MAC.

Eyes
Face and Body foundation in White as a base to the lids to highlight the eye
Porcelain Set Powder to highlight the inner corner of the eye
Eye Shadow in Kid on the outer corner of the eye and blended outwards
Studio Fix Mascara in Black on top lashes only
Brow Set Clear combed through the brows

Face
Face and Body foundation in White for sheer pale coverage
Full Coverage foundation in White to conceal and highlight the under eye
Porcelain Set Powder and Silver Dusk Iridescent Powder to highlight the cheekbone
Powder Blush in Dame and Pink Swoon to flush the cheeks very softly, in a girly way

Lip
Cream Colour Base in Pink Shock patted into the center of the lip very softly with the fingers

Introducing MAC Too Fabulous available March 4, 2010 through May 2010: Lips and cheeks get the pretty young thing treatment…Cremesheen Glass makes a comeback for Spring 2010 as part of our permanent collection.

Introducing six new très jolie shades and and three bring-back essentials, because the world wants more of this creamy, high-flying gloss formula that provides sheer, Just Superb colour with a touch of sex-o-shine! To accentuate them, A combination of six lip pencils ranging from neutral to pinks and browns, to delight and define. And here’s a lovely thought: Six new mineralize blush duos are also making a limited appearance. Inspired by the original, they provide a gossamer sheer and lightweight application…All too fabulous

Lip Pencil

Boldy Bare Dirt red brown

Mouth Off Deep peach coral

Trimmed in Pink Bright blue pink

In Synch Bright yellow pink

Naked Liner Light neutral

Chestnut Intense brown

SRP: ($13.00 U.S. / $15.50 CDN)

Cremesheen Glass

Just Superb Dirt neutral pink

Loud & Lovely Blue pink

Richer, Lusher Peach coral

Double Dare Coral red

Deelight Mid-tone neutral

Over Indulgence Neutral brown

Fashion Scoop Clear pink (Repromote)

Partial to Pink Light peach pink (Repromote)

Boy Bait Light nude (Repromote)

SRP: ($18.00 U.S. / $21.50 CDN)

Mineralize Blush Duo
A limited-edition Mineralize Blush featuring two shades swirled into an abstract pattern. Delivers the sheer colour and soft, dimensional pearl finish of all M∙A∙C Mineralize powder formulas.

Rhapsody in Two Light pale pink/pale peach (Frost)

Chic Couple Light yellow brown/dark peach (Frost)

Two Virtues Light blue pink/light violet (Frost)

Bi-Tone Rose pink/copper bronze (Frost)

Buddy Up Dirty rose / neutral yellow pink (Frost

Sun & Moon Neutral brown / pink brown (Frost)

SRP: ($23.00 U.S. / $27.50 CDN)

Milan Fashion Week. Show: Alberta Ferretti. Makeup by MAC Cosmetics.

The look and inspiration: “Its a monochromatic palette of beige, nude and gray Inspired by nakedness and nature, the girls are ethereal but not too fairy-like They’ve got an edge A 1950’s/Jennifer Connelly inspired brow takes the focus.” – LUCIA PIERONI

The makeup breakdown: Products are all by MAC.

Eyes:
CopperPlate eye shadow– blended along the outer corners of upper lids and from the middle of the lash line outwards on bottom – very faded
Eye Shadows in Copperplate and Typographic – brushed up and through the top line of the brow to elongate and exaggerate
No mascara, lashes curled

FACE:
Strobe Cream – to prep the skin for a raw, nude, creamy look
Select MoistureCover Concealer – used only where needed
Invisible Set Powder – used on centre of face
Vanilla Pigment – to highlight cheek bone using brush 224
Bone Beige Sculpting Powder – used on apple of cheek to add warmth to skin tone

Lip:
Lipsticks in Siss and Myth – blended and patted on top with finger

Milan Fashion Week. Show: dsquared2. Makeup by MAC.

The Look and inspiration: “Its the Helmet Newton strong woman circa 1982 She’s tough and strong but beautifully feminine.”-GORDON ESPINET

dsquared2 AW 2010 Makeup Face Chart by MAC Cosmetics

The makeup breakdown: Products are all by MAC.

Eyes:
Feline Kohl Power Eye Pencil – lining the inner rim and outer lash lines to create a dark focal point on the face
Carbon Eye Shadow – blended over Feline with brush 266, elongated in an outward, upward angle
Russian Blue Eye Shadow – blended into socket and over the Feline/Carbon line to create a softened, shadowed shape

Contrast Eye Shadow and Reflects Purple Duo Pigment – brushed onto eyelids with brush 239
Crystal Avalanche Eye Shadow – brushed onto brow bone to finish
Opulash Mascara in Bad, Bad Black – applied to the lashes

face:
Face and Body Foundation set with Blot Powder – to create a light, transparent, matte finish on the skin
Taupe Powder Blush – used to contour the cheekbone

Lip:
Cherry Lip Pencil – drawn all over the lips
Good to Go Lipstick – layered over the pencil

Introducing MAC Tabloid Beauty. Available in the MAC permanent collection. North America February 25, 2010 at all MAC locations, 1.800.588.0070 and www.maccosmetics.com  International March 2010 at all MAC locations.

It’s no secret, the tabloids have taken over! More often than not, though when we read the fantastical claims made in tabloids, they turn out to be true. Well, MAC is following the trend – they’re putting their money where their mouth is with their new Tabloid Beauty collection!

Anyone can make a claim, but not everyone can back it up. These products are a collection of MAC faves, each with claims that they’ve clinically tested and proven. And each claim is displayed proudly on each package:

PRO LONGWEAR LUSTRE LIPCOLOUR
Non-transfer fixed, with no feathering for a full 8 hour day!
Jazz-Y-Razz Dirty plum with pearl
Lishious Soft peach with gold pearl
Night Rose Rich plum with gold pearl
Boss Brown Chocolate bronze with pearl
Betwixt Rich copper-red with pearl
Sappho Fine wine
Suggested Retail Price $21.00 U.S./$25.00 CDN

PRO LONGWEAR LIPCOLOUR
Non-transfer fixed, with no feathering for a full 8 hour day!
Clingpeach Shimmering peach
Commitment Rich reddened-brown
Durashell Soft pink with gold pearl
For Keeps Rose-plum with iridescence
Lasting Lust Smouldering red
Loyal Warm beige-brown
Passion Preserved Subdued brick red
Perennial Rose Dusty pink with gold pearl
Stuck on You Berry-red with gold pearl
Unchanging Soft, neutral lilac-pink
Suggested Retail Price $21.00 U.S./$25.00 CDN

PLUSH LASH MASCARA
112% increase in fullness, 125% increase in curl!
Plushblack True black
Brownette Chocolate brown
Suggested Retail Price $13.00 U.S./$15.50 CDN

PENULTIMATE EYE LINER
Extremely long-wearing – 12 hours!
Rapidblack True black
Suggested Retail Price $16.50 U.S./$20.00 CDN

PREP + PRIME LINE FILLER
Improves firmness, visible lifting, visibly diminishes lines in eight weeks!
Suggested Retail Price $19.50 U.S./$23.50 CDN

PREP + PRIME SKIN REFINED ZONE
Immediately reduces the appearance of visible pores over time, reduces clogged pores by 25%, shrinking the appearance of pore size by almost two-thirds! 26% improvement in smoothness and skintone, 24% reduction in sebum, 32% reduction in the appearance of pore size!
Suggested Retail Price $19.50 U.S./$23.50 CDN

Yesterday, March 1st, 2010, MAC Cosmetics launched their two new MAC Viva Glam spokespeople in London! Lady Gaga and Cyndi Lauper conducted numerous interviews with UK and global print/ TV media.

L to R: Lady Gaga & Cyndi Lauper. Photo credit: photography by Dave Benett

Later in the day, MAC held an exclusive event: “An Audience With Lady Gaga & Cyndi Lauper”. The event was hosted by Sharon Osbourne and was a candid conversation about HIV/AIDS and the Viva Glam movement. 100% of the questions were submitted by our MAC Facebook Fans. The event was streamed on the MAC Cosmetics Facebook page via Ustream. In just a few hours over 35,000 people had viewed the event!

Lady Gaga: Photo credit: photography by Dave Benett

If you still haven’t watched this event, it’s available for “on-demand” replay. You can view it directly from the MAC Facebook Fan Page at www.facebook.com/MACCosmetics  by clicking on the Ustream Tab. If you’re not a fan on Facebook, you can watch the Event at www.ustream.tv/macvivaglam .

L to R: Lady Gaga, Sharon Osbourne, Cyndi Lauper. Photo credit: photography by Dave Benett

In addition to Sharon and the girls, below is a list of UK celebrities who attended:

Henry Holland-designer
Agyness Deyn- model
Percy Parker- Designer (PPQ)
Todd Lynn- Designer
Peter Pillotto – Designer
Bella Freud – Designer
Suzie Bick – Model
Jason Gardener-TV personality
Tallulah Adeyemi – Model
Jodie Harsh – DJ / Personality
Princess Julia – DJ / Journalist
Richard Mortimer-Ponystep
Natt Weller – Personality
Jonathan Saunders – Designer

London Fashion Week Fall Winter 2010. Show: Vivenne Westwood Red Label. Makeup by MAC Cosmetics.

The look and inspiration: “Vivienne’s brief was for slightly boyish makeup that embraced the idea of shadows from light , so I looked to the photography of Penn and Avedon and how they would shape and shade a face with light .” – Gordon Espinet

Vivenne Westwood Red Label Fall 2010 MAC Cosmetics makeup face chart

The makeup breakdown. All products by MAC Cosmetics.

Eyes:
POWDER BLUSH IN TAUPE, EYE SHADOW IN QUARRY, EYE SHADOW IN COPPERPLATE – All washed (layered from Taupe to Copperplate) from the lash line to the brow with a soft 224 brush, and taken beneath the eye and down the sides of the nose with a 219 brush.

NO MASCARA

FACE:
STROBE LIQUID mixed with FACE AND BODY FOUNDATION IN WHITE and either C1 or C2 – to give the skin a translucent pallor, a dreamlike glow

POWDER BLUSH IN TAUPE – as a foundation for the contour

EYE SHADOW IN QUARRY – to cool down the colour

EYE SHADOW IN COPPERPLATE – to deepen the shadows

All applied with a 116 brush for an airbrushed effect, on the cheekbones, temples, ears and jaw .

*Half the girls have shading on both sides of their face, 7 have shading only on the left, 7 only from the right .

Lip:
LIP ERASE IN PALE – applied to the lips

LIP PENCIL IN STONE – applied to the top lip only, and beneath the lower lip

EYE SHADOW IN COPPERPLATE – layered over the lip pencil for a matte grey brown tone

New York Fashion Week Fall Winter 2010. Show: Peter Som. Makeup by MAC Cosmetics.

The look and inspiration: “The look was Uptown girl meets Woodstock, a shimmery golden eye to contradict the deep, dark purple lip .” – Tom Pecheux

The makeup breakdown, products are all by MAC Cosmetics.

Eyes:
Studio Sculpt Concealer – applied over the eyelid
Set Powder in Invisible – powdered over the eye area to set concealer
Pigment in With Legal – swept over the concealed eyelid from lash to brow and in the inner eye corner
Iridescent Powder in Silver Dusk – lightly applied to the inner eye corner and under the brow bone
Studio Fix Lash – applied to top and bottom lash

FACE:|
Studio Sculpt SPF Foundation– applied all over the face
Set Powder in Invisible – brushed over the skin to set the foundation for a matte finish
Iridescent Powder in Silver Dusk – lightly brushed on cheekbones

Lip:
Lip Pencil in Currant – lined around the natural shape of the mouth , for perfect lip definition
Lipstick in Kittenish – applied all over lip with a MAC 242 Brush
Mineralize Eye shadow Duo in My Dark Magic – lightly applied over lipstick with fingertips

New York Fashion Week Fall Winter 2010. Show: Jason Wu. Makeup by MAC Cosmetics.

The look and inspiration: “The look is fresh-faced and boyish – natural luminescence With a magical metallic eye.”– Lucia Pieroni

The makeup breakdown, products are all by MAC Cosmetics.

Eyes:
Pigment in golden lemon – applied wet onto the eyelid
Fix+ – blended with the pigment to activate the colour
MAC pro pigment in white – pressed into centre of the eyelid
Glitter in reflects gold – pressed over the pigment in white into the centre of the eyelid

Face:
Select cover-up concealer – applied where needed
Strobe cream – used as a highlighter across the cheekbones, brow
And above the lip for a luminous, satin finish

Lip:
Lip conditioner – matted to produce a natural, winter lip

New York Fashion Week Fall 2010. Show: L.A.M.B. Makeup by MAC Cosmetics.

The look and inspiration: “The feeling was 1930’s prostitute – tramp y, smoky eye, deep “rougeoir” lips and beautiful pale skin.”– Charlotte Tilbury

The makeup breakdown, products are all by MAC Cosmetics.

Eyes:
Eye Kohl in Smolder and Fluidline in Blacktrack- blended and smudged around and into the eyelid for a feline-shaped eye
Lip Treatment – dabbed on eyelid over eye kohl for a wet look effect

FACE:
Face and Body Foundation – Aplied all over face to give pale, doll-like skin

Lip:
Lipmix in Crimson (PRO only) and Burgundy – Blended together and applied to the lip
Lip Pencil in Burgundy – applied around the lip to give an over-drawn shape to the mouth