“We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential,” said Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies. “Ultimately this action allows us to focus on those areas which we expect to benefit the Company, our shareholders and business partners. We intend to work closely with our retail partners and continue to communicate with our consumers to ensure a seamless transition.”

Prescriptives Fragrance Calyx: Sources tell us that the Prescriptives fragrance Calyx, which is a favorite among consumers, will continue to be distributed through Aramis and Designer Fragrances and sold at the fragrance bar in select fine department stores and online beginning February 1st.

For Prescriptives consumer support, toll free numbers have been set up in North America (1-877-819-2968, English, Spanish and French speaking), the United Kingdom (0800 088 4168) and the Republic of Ireland (1800 936 080).

Read Full Press Release HERE!

Prescriptives NEW Comfort Night Repair Cream for Sensitive Skin: Prescriptives NEW Comfort Night works with skin’s night repair rhythms to help correct the appearance of skin damage and reduce the look of lines and wrinkles. Comfort Night hydrates skin with a luxurious, non-greasy treatment that infuses moisture into the skin while calming and soothing to decrease sensitivity and irritation. Skin wakes up nourished, hydrated, healthy… ready to face the day’s aggressors!

Availability: Beginning September 2009 at all Prescriptives counters nationwide, www.prescriptives.com  and Holt Renfrew in Canada.

Suggested Retail Prices:

Comfort Cream – $39.50 U.S. / $47.50 CAN
Comfort Night – $45.00 U.S. / $54.00 CAN

Prescriptives Director of Color Artistry Jillian Veran explains how to achieve the sophisticated and tailored look of Well-Suited: “We all love a good lip gloss, but there is something incredibly feminine about the bold statement of a lipstick…in this collection the look of a creamy nude lipstick is accentuated by a strong eye liner…create a sharp straight line or a smudgy, sexy look, but either way you will want to line the inside rim for extra drama.”

Suit your mood and your attitude with the Well-Suited Eye Color Compact. Available in Warm, Neutral and Cool $40.00 U.S. / $48.00 Canada

The translucent, silky-light Well-Suited Finishing Powder helps set makeup, gives skin subtle luminosity and a smooth finish. $28.00 U.S. / $35.00 Canada

NEW Longwear Kohl Liner glides on, then sets for a long, smudge-resistant, waterproof wear. Goes from inner rim to outer lashline for a look that lasts all day. Available in Black Kohl, Slate Kohl, Brown Kohl, Blue Kohl $17.50 U.S. / $21.00 Canada

Colorscope Lipcolor glides on smoothly, feels lightweight and provides extraordinary shine, leaving lips looking glossy and feeling moist and comfortable. Available in Posh Nude, Posh Pink, Posh Honey, Posh Ginger $17.50 U.S. / $26.00 Canada

What’s in it for you? Three loose-powder eyeshadows with vitamins, minerals and gems. Each Making Eyes kit includes three Mineral Color Eyeshadows packaged in no-mess, portable jars—for allover, lid and crease—to create a wide range of looks from subtle to sultry. Available in Warm (including shades Copper Crystal, Earth Crystal and Sand Crystal) and Cool (including shades Blush Crystal, Plum Crystal and Smoky Crystal). Also includes an Eyeshadow Brush.

Prescriptives Mineral Color Making Eyes Set is a limited edition.  Available at www.nordstrom.com , $38.50

This summer, invigorate your senses with the exhilarating new shades from Prescriptives Summer 2009 Color Collection inspired by the classic Calyx fragrance. Exhilarating is a fresh collection of vibrant and energizing tones in vivid palettes of tropical fruits, icy citrus and playful florals. Sweep lids in tropical shades of shimmering yellow, sparkling teal and bright green. Enliven lips with a pop of color then layer them with a flavorful guava gloss in mango, pink grapefruit and guava shades. Finish it off with a sheer spritz of fruity top notes and smooth woods. Feel exhilarating with Prescriptives.

Prescriptives Summer 2009 Color Collection includes:

Calyx Sheer Exhilaration Limited Edition: This limited edition all-over fragrance is a light, refreshing form of the original Calyx. It is a mix of exotic fruits, lush flowers and smooth woods. Fragrance notes include: passion fruit, mango, guava, lily, jasmine sandalwood and vetiver. SRP: $38.50/$50.00 Canada.

Calyx Exhilarating Lip Gloss: Get sheer coverage that is ultra-glossy and non-sticky with these guava flavored glosses.  The lightweight, sheer, comfortable formula is packaged in the classic Calyx graffiti and comes in three limited edition shades inspired by Calyx’s citrus notes. Shades: New Mango (Warm). New Pink Grapefruit (cool). New Guava (Neutral). SRP: $14.50 U.S./$20.00 Canada

Exhilarating Lipcolor Limited Edition: Lips will love this luminous, lightweight formula that gives lips a pop of color and leave them shiny and comfortable. Packaged in an eye-catching Calyx green case, this lipcolor delivers sheer to medium coverage in bold and bright shades. Shades: New Nectarine (Y/O). New Papaya (R/O). New Strawberry (R). New Raspberry (B/R)/. SRP: $17.50 U.S/$26.00 Canada.

U-Pick Eye Color Limited Edition: This long wearing wash of silky, smooth color adds high impact dimension. Create vibrant, flirtatious eyes with three new shades: New Lemondrop (Warm), New Calyx Green (Warm), New Teal (Cool), Chiffon (Cool), cobalt (Cool), and Caviar (Warm). SRP: U-Pick Eye Color $14.00 U.S./$20.00 Canada. U-Pick Compacts $3.00-$6.50 U.S./$4.00-$8.50 Canada.

Prescriptives ‘U-Pick’ Refillable Compact (Large).

Prescriptives ‘U-Pick’ Refillable Compact (Medium).

Prescriptives ‘U-Pick’ Compact (Small).

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Prescriptives Motor-Eyes Instant Action Mascara got my eye lashes long, separated, and even curled in just one stroke! Easy to use, just twist to open and the vibration will begin, once done close and vibration will stop.

More about Prescriptives Motor-Eyes Instant Action Mascara: Just one turn of the patent-pending vibrating brush and you instantly turn up volume, color impact, lift and curl while turning down clumping, smudging, fading and application time.

The brush keeps mascara moving and works synergistically with the high-performance formula to give lashes instant impact. Ophthalmologist-tested. Fragrance-free. Comes in shade black.

How does it work: The patented vibrating brush keeps mascara moving to quickly coat and separtaee lashes. The Smooth Volume Complex with non-stick polymers allows the formula to roll onto lashes from the root for clump-free volume and length. The micro-ColorSpeed pigments are dispersed evenly with the vibration of the brush to wrap each lash in thick, rich, vibrant color. A special crystal-clear film former immedietly seals in color and helps the mascara stay-put so the rich, lush look lasts all day without flaking or fading. The spiral motion of the brush vibrations, along with the light gel-polymer base, automatically lifts and curls lashes. Lash condioners Pantethine and Panthenol coat lashes, keeping them soft and supple.

Available from April 15 2009, at all Prescriptives counters nationwide, www.prescriptives.com and Holt Renfrew in Canada, SRP: $32 U.S./$38 Canada.

In Bloom Eyes Color Duo – $24.00 U.S. / $30.00 Canada

Shades: Sunflower, Marigold, Petunia, and Lily.

In Bloom Cheek Color Duo – $24.00 U.S. / $30.00 Canada

Shades: Warm and Cool.

LipShine (LE) ($17.50)

Shades: Zinnia (Y/O), Posy (R/O), Tulip (R), and Tuberose (B/R).

Availability: February 2009 at Prescriptives counter snationwide, exclusivley at Holt Renfrew in Canada, and www.prescriptives.com

Marta’s video blog was provided by www.misslush.com style & beauty video sharing website. Upload your video today, it’s FREE!

More about Prescriptives All You Need+ For Eyes: Fight the first signs of aging, dark circles and eye puffiness with Prescriptives All You Need+ For Eyes, a luxurious new eye gel-cream that delivers all the benefits skin needs to stay looking healthy, hydrated and radiant for a full 24 hours. A combination of vitamins, plant extracts and time-released ingredients work together to help the eye area look younger, fresher and more rested.

Key benefits:
- Helps reduce the appearance of dark circles, puffiness, lines and wrinkles
- Provides 24-hour moisture to delicate eye area
- Helps improve skin texture and radiance
- Antioxidant protection

How to use: Gently massage small amount around eye area.

Non-acnegenic. Fragrance-free. Ophthalmologist/Dermatologist tested. 0.5 oz.

Available starting December 2008 at all Prescriptives counters nationwide, www.prescriptives.com and Holt Renfew in Canada. SRP: $29.50 U.S./$38.50 Canada.