Shu Uemura
Tips by Makeup Artist Jason Hoffman
Here are some makeup tips by Jason Hoffman, principle makeup artist for shu uemura on how to apply the new shu uemura Rouge Unlimited Crystal Shine lipstick:
1. For a light glossy stain, apply directly from the tube.
2. If you want slightly heavier shine, use a brush to apply. The brush will pick up more product and blend it evenly on the lips.
3. For more color depth and long lasting wear, pair the Crystal Shine with a pencil. Try to use a pencil that is similar in color and remember to fill in the lips, avoiding the the outline left alone when the shine wears off.

shu uemura Rouge Unlimited Crystal Shine Lipstick in WH 002S, $23.
4. As with all shu uemura lipsticks, Crystal Shine is great for eyes and cheeks. Use synthetic foundation brush and apply on the apples. (The colors look very fresh and the shimmer offers a beautiful sheen). For the eyes, use a synthetic concealer brush. Beiges and browns will be the easiest to wear on the eyes, and reds and oranges can often make you look tired.

shu uemura Rouge Unlimited Crystal Shine Lipstick in BG 901S, $23.
5. Every woman should own the shade WH (white) 002S by sue uemura! It can be used alone for a light glossy finish or layered over ANY lipcolor. It will lighten the color and give it a hint of pink shimmer.
6. The shade BG (beige) 901S by sue uemura is also a must have for anyone who like wears smoky eye. It is the perfect beige the compliments browns, purples, greens, blues and black.
New-Rouge Unlimited Crystal Shine by shu uemura
shu uemura introduces this month Rouge Unlimited Crystal Shine, the first lipstick to incorporate a blend of light reflective pearls together with shu uemura’s groundbreaking hybrid pigment to create professional caliber brilliance for lips.

Spectacular Shine for Lips from shu uemura.
Through the innovative fusion of multiple light-reflective pearls, together with shimmering “spectral booster” oils, shu uemura’s Rouge Unlimited Crystal Shine embellishes lips with a shimmering dimensional effect. For the first time, shu uemura has encapsulated its hybrid pigments that break the boundaries of color creation, with multi-shine pearls to achieve an exquisite, luminous lipstick with a luscious texture.

shu uemura Rouge Unlimited Crystal Shine lipstick.
Rouge Unlimited Crystal Shine will available in 17 new lip colors in a unique formula that comprises of water-capturing molecules that help retain natural moisture in a delicate veil of comfort. Price: $23.
Where to buy: www.shuuemura.com; shu uemura boutiques in San Francisco, Boston and Costa Mesa; Select Neiman Marcus stores; Select Saks Fifth Avenue stores and Barney’s New York, Chicago and Beverly Hills.
Talking Makeup Special-shu uemura Spring Light by Misumi Kitano
shu uemura Spring Light is a new spring look created especially for Talking Makeup by one of shu uemura’s principle makeup artists, Misumi Kitano. The special shu uemura Spring Light look was created by using shu uemura’s new spring makeup collection REBIRTH.

Here is a step by step to how to create this fabulous look at home! Face: Dewy skin. Natural matte look in T-zone. Eye: Rockey Eye Pencil Energy Flow-apply yellow to lower lid to slightly below the crease. Pes Yellow Elation-layer on top of the yellow pencil and blend to crease.

Basic Black Mascara-lightly on top and bottom. Fel 501-flip the lash to use on top lash line. Cheek-Glow On Harmonious Orange-apply to cheekbone. Lip-Rouge Unlimited Dewy Beige-apply on top and bottom lip.
All products used for this look are by shu uemura’s new spring makeup collection REBIRTH. For more details visit their website here: shu uemura!
New Shu Uemura Mini Eyelash Curler
The shu uemura Eye Lash Curler has long been one of shu uemura’s most iconic tools for eyes, winning many beauty awards for its design and superb eyelash curling effect. Ror spring 2008 shu uemura introduces the new Mini Eye Lash Curler that is small enough to control individual segments of the eyelash. Used by itself or together with a full-sized eyelash curler, it enables flaring, volumizing, or for catching hard to reach lashes.
Gina Brooke, celebrity makeup artist and Artistic Director for shu uemura USA, states that “Curling your lashes has never been more convenient. The petite design of the shu uemura mini eyelash curler allows you to curl your lashes in precise sections-with no pinching or pulling. The result is a naturally defined eye-opening curl. The mini eyelash curler works best when applying the curler to the base of the lash and gently squeezing the mini lever for up to 3 seconds at the time until lashes are curled.” Available: February 2008. Cost: $17.
Shu Uemura Limited Edition REBIRTH Spring Mode Makeup Collection
February/March 2008-In celebration of the 40th anniversary of the mode makeup collections, shu uemura introduce their 126th collection named REBIRTH, with fresh and invigorating color palettes inspired by the excitement that surrounds spring. This spring, the collection will feature a special motif inspired by an abstract drawing by Mr. Uemura of flowers and greens in nature, signifying the budding growth of life during the spring season.
As a tribute to this collection and Mr. Uemura’s work, the Shu Uemura principle makeup artists Jason Hoffman and Misumi Kitano created three very special looks: Natural Beauty, Playful Beauty, and Spring Beauty. These new shu uemura Spring 2008 looks were created by shu uemura’s 2008 limited edition REBIRTH Mode Makeup Collection. You can find instructions on how to achieve these new spring 2008 shu uemura looks here!

shu uemura Natural Beauty (left), Playful Beauty (middle), and Spring Beauty (right).
The new shu uemura Limited Edition REBIRTH Spring Mode Makeup Collection includes the following new products: Pressed Eye Shadow a selection of soft and brilliant colors in pearls and iridescent finishes. Shades from top to bottom (see image below): Spring Breeze, Earth Brown, Sun Stream, Yellow Elation, and Pristine Green.
Glow On-Soft shades that blend easily on skin to create a warm glowing look. Shades: Harmonious Orange and Tranquil Pink.

shu uemura Glow On in Harmonious Orange.

shu uemura Glow On in Tranquil Pink.
Tri-Color Eye Pencil-A unique 3-in-1 connectable eye pencil in soft creamy textures, can be used as a liner, layers to create multidimensional color or as a shadow base. Shades: Aqua Flow-Calm Tones and Energy-Flow Warm Tones.
shu uemura Tri-Color Eye Pencil in Aqua Flow-Calm Tones.

shu uemura Tri-Color Eye Pencil in Energy Flow-Warm Tones.
Rouge Unlimited-Warm nude shades that add a delicate tint to lips. Hybrid pigments and long lasting moisture agents ensure comfortable wear and supreme color fidelity. Shades: Dewy beige, Pink Bloom, and Serene Pink.

shu uemura Rouge Unlimited in Pink Bloom.
Nail Enamel-Nail enamels with a combination of iridescent and pearl finishes to represent the lightness and purity of spring. Shades: Gold Zest and Innocent Beige.

shu uemura Nail Enamel in Innocent Beige.
Sue Uemura Eyelash Curler
Sue Uemura Eyelash Curler is an old time favorite for many professional makeup artists and celebrities like Sally Pressman who plays Roxy LeBlanc in the popular Lifetime Entertainment TV series, Army Wives. The old classic Sue Uemura Eyelash Curler has been redesigned with an upgraded “mushroom” shape silicon pad for more comfort.

Other new and improved features include: a patented hinge that allows the perfect amount of pressure on eyelashes, calculated shape and size of frame, ergonomic handles for stability and control, and a curved angel to make it suitable for all eye shapes. Cost: $18.
Sue Uemura Fiber Xtension Mascara
Do you love long eye lushes and don’t work too hard for them? Then Sue Uemura Fiber Xtension Mascara is the right mascara for you. Sue Uemura Fiber Xtension Mascara is based on a unique fiber technology that instantly extends and lengthens lashes by combining silky-smooth building fibers and long extending fibers.
More good things about Sue Uemura fiber Xtension Mascara: it is smudgeproof, water-resistant, and long-wearing. Cost: $23.
Shu Uemura Rouge Unlimited
Shu Uemura Rouge Unlimited is part of a lipstick collection in shades inspired by springtime blooms. The spring shades you will find in the Shu Uemura Rouge Unlimited line are: soft pinks, bright corals, floral reds, and pastel purples.
Shu Uemura Rouge Unlimited come in vivid and pure shades thanks to its exclusive hybrid pigments. Also, the lipstick is rich texture, ultra-smooth, and Ceramide shield give you an 8-hour moisture comfort. Shu Uemura Rough Unlimited come in over 40 shades. Cost: $23.
Shu Uemura Dazzling Diamante False Eyelashes
It seems that the Japanese cosmetics brand, Shu Uemura, is all about the eyelashes. Do you dream about glamorous long and full Hollywood style eyelashes? Now you can too have your dream eyelashes. Choose from the Shu Uemura lash bar collection, Shu Uemura Dazzling Diamante False Eyelashes, or Shu Uemura Mini Crystal False Eyelashes. False Eyelashes Diamante by Shu Uemura is inspired by Shu Uemura’s false eyelashes lined with real diamonds created for Madonna thanks to their Artistic Director Gina Brooke.

Shu Uemura False Eyelashes Diamante is a full set of lashes in a criss-cross design. Band of lashes set with sparkling small diamante jewels. Adhesive sold separately. Cost: $25.
Shu Uemura Mini Crystal False Eyelashes are mini-set of lashes in alternating lengths set with subtle black crystals. Adhesive sold separately. Cost: $18.

Sue Uemura Filigree Rustic Ornament False Eyelashes
We think long eye lashes are IN! For the perfect long and seductive eye lashes try Sue Uemura Rustic Ornament False Eyelashes. From the Filigree Collection of deep, lush colors adorned with a delicate Filigree design. Full-set of false eyelashes set with separated, highly defined lashes. Decorated with mini-rustic ornaments above and underneath each lash for a subtly-mysterious, eclectic finish. Eyelash adhesive sold separately. Cost: $20.





