Too Faced Mineral Water Eye Brightening Pencil is made with 35% actual mineral water. Cool to touch, this eye pencil adds light to dark circles and instantly give your eyes the appearance of having a good night sleep.

Too Faced Mineral Water Eye Brightening Pencil also de-puffs and improves skin firmness elasticity and circulation. Price: $18.

Madonna’s new look “Eye Candy” created for her new album “HARD CANDY” was designed by shu uemura’s Artistic Director and Madonna makeup artist Gina Brooke.

“It’s all about the eyes and we are both inspired by images taken in the sixties by photographer Sam Haskins (Cowboy Kate, Five Girls, and November Girls). I wanted to put a […]

I must say, when I first introduced to SPINLASH I was a bit skeptical. But to my surprise, this little magic mascara called SPINLASH was able to separate and curl up my lashes perfectly!
SPINLASH is the first mascara that revolves around you with a brush that gently rotates 360 degrees in both directions to apply mascara […]

Start-up cosmetic company ColorOn Professional announced a partnership with Sephora to create a unique “EyeEnvy” makeup collection. Available exclusively at Sephora, ColorOn’s EyeEnvy will debut on Sephora’s website in June, with a major launch across the U.S and Canada.
Irina Iosilevich is the inventor of the patented makeup applicator, professional makeup artist and President and Creative Director […]

Bionic Mascara by Smashbox Cosmetics is the first ionic mascara for longer, stronger, and more voluminous super-power lashes.
 
How does it work (bit technical but nevertheless fascinating): the main ingredient in Bionic is a chain molecule with a positive charge that together with the friction caused by sweeping the mascara which produces negative charge, create dramatic lashes […]

Two new product additions to Victoria’s Secret Beauty in February 2008: Beauty Rush Body Whip Moisture Cream and Beauty Rush Liquid Glitter Line.
 
New-Victoria’s Secret Beauty Rush Body Whip Moisture Cream is a weightless, kissable formula in an aerosolized “whipped cream” canister. It is also very hydrating thanks to Glycerin and natural skin-smoothers. Victoria’s secret Beauty […]

Yves Saint Laurent Eye Colour Touch looks just like your favorite Yves Saint Laurent Touch Eclat, but this one is an eye shadow.  This star pen-brush offers a modern way of dressing the eyelids with a luminous long-wearing color, $27.50. 

Long eyelashes are always in style, making us very obsessed with mascaras.  Here is a new one: Clinique Lash Power Mascara Long-Wearing Formula a super mascara that promises to last 24 hours without a smudge or smear. 
 
Clinique Lash Power Mascara is a lash lengthening mascara that last through rain, sweat, humidity, and tears.  To remove […]

Just in for the holiday Make Up For Ever Diamonds For Ever Limited Edition Holiday Eye & Lip Makeup Kit.  Marylin said it best: “Diamonds are a girl’s best friend” so treat yourself or your makeup obsessed loved ones with this fabulous Make Up For Ever very sparkling collection. The new Make Up For Ever […]

Sue Uemura Eyelash Curler is an old time favorite for many professional makeup artists and celebrities like Sally Pressman who plays Roxy LeBlanc in the popular Lifetime Entertainment TV series, Army Wives.  The old classic Sue Uemura Eyelash Curler has been redesigned with an upgraded “mushroom” shape silicon pad for more comfort.

Other new and improved features […]