Entertainment artist, entrepreneur, and philanthropist, 50 Cent, debuts his first fragrance, Power by fifty cent this month. Strong, masculine and powerful, the scent is composed of a tonic freshness built with green citrus fruity notes juxtaposed against a musky, woody background. The scent evokes both the grittiness of 50 Cent’s origins and the heady rush that accompanied his rise to power.

Power by fifty cent will be available exclusively at Macy’s stores nationwide, beginning on November 5th. In honor of the launch, 50 Cent will be making appearances at five select Macy’s, starting in New York City’s Macy’s Herald Square. You will have the chance to meet and take a picture with 50 Cent and be the first to purchase the new fragrance.

Elle Editor-in Chief Roberta Myers, Elle Beauty Director Emily Dougherty, and Barneys New York invite you to unveil the mystery of perfume!

Click image above to enlarge!

This fall, in a nod to the musical genre that defines John Varvatos’ style, we are proud to present John Varvatos Rock Volume One, a brand new men’s limited edition fragrance, inspired by John’s passion for music. As a menswear designer, John Varvatos is inspired by rock music, and rock ‘n roll shines through in his fashion season after season. Captured in a rock-solid bottle of jet-black glass and hardened steel, this intricate blend of rose absolute, coffee bean accord, and leather combines a new level of sensuality with an edgy, rock n’ roll vibe.

With the purchase of the Rock Volume One fragrance at Nordstrom’s or JV Boutiques, customers will receive a Rock Volume One Music Download Card that offers them a chance to download a free song from a list of John Varvatos’ favorites.

Enter to WIN $5,000 John Varvatos Fashion Shopping Spree: As a special opportunity, we are offering a chance to win a $5,000 John Varvatos Fashion Shopping Spree at Nordstrom along with other great prizes in our John Varvatos Rock Volume One Sweepstakes. Don’t miss out on a great chance to have this personal shopping experience and dress like a rock star. www.johnvarvatosfragrance.com/win .

Banana Republic reinvents the notion of physical and emotional chemistry with new fragrances for him and her. Inspired by the strong connection we have with ourselves, with others and with the world, the Republic Collection effortlessly captures individuality and equality in two new sophisticated scents: Republic of Women and Republic of Men.

Designed to complement each other, these extraordinary new scents celebrate the unique qualities that unite us all and the unspoken bond we share with humanity. Elegant with an edge and subtly provocative, Republic of Women and Republic of Men encourage modern souls to express their individual style while remaining open to new ideas, creativity, and most of all, to one another.

Go behind the scenes with Justin Timberlake and watch what goes behind the NEW PLAY fragrance by Givenchy photoshoot!  Just click image below to watch video!

Givenchy’s new fragrance for men, PLAY, is featuring Justin Timberlake as the face & embodiment of the PLAY lifestyle. PLAY was inspired by the lifestyle of today’s man, characterized by freedom of action and freedom of movement. The PLAY fragrance is available in EDT & Intense EDT, formulated by Emilie Coppermann and Lucas Sieuzac under the direction of Givenchy’s ‘brand nose’ Francoise Donche. It’s a modern yet timeless scent that embodies its era with style.

Elegant and hedonistic, PLAY EDT exudes a powerful presence with the following notes: