Not great news for all the Prescriptives beauty junkies out there. Estée Lauder announced last week that it would close the global wholesale distribution of its Prescriptives brand by January 31, 2010. The brand plans to continue to sell online for United States shipping at www.prescriptives.com  to help service consumers for replenishment of key products, while inventory lasts. Prescriptives products are currently sold in the United States, Canada, the United Kingdom, Ireland and Australia.

“We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential,” said Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies. “Ultimately this action allows us to focus on those areas which we expect to benefit the Company, our shareholders and business partners. We intend to work closely with our retail partners and continue to communicate with our consumers to ensure a seamless transition.”

Prescriptives Fragrance Calyx: Sources tell us that the Prescriptives fragrance Calyx, which is a favorite among consumers, will continue to be distributed through Aramis and Designer Fragrances and sold at the fragrance bar in select fine department stores and online beginning February 1st.

The Fall 2009 Color Collection is “Well-Suited” at Prescriptives: Tailored menswear-inspired looks are showing up in many Fall fashion collections. Prescriptives supports this dramatic statement with Well-Suited, a Fall Color Collection that translates this edgy, yet feminine style into a range of sophisticated shades from tweedy browns to silky purples.

Prescriptives Director of Color Artistry Jillian Veran explains how to achieve the sophisticated and tailored look of Well-Suited: “We all love a good lip gloss, but there is something incredibly feminine about the bold statement of a lipstick…in this collection the look of a creamy nude lipstick is accentuated by a strong eye liner…create a sharp straight line or a smudgy, sexy look, but either way you will want to line the inside rim for extra drama.”

Summer color is exhilarating at Prescriptives. Introducing Prescriptives Summer 2009 Color Collection. Available beginning May 2009 at Prescriptives counters nationwide, exclusively at Holt Renfrew in Canada and www.prescriptives.com

This summer, invigorate your senses with the exhilarating new shades from Prescriptives Summer 2009 Color Collection inspired by the classic Calyx fragrance. Exhilarating is a fresh collection of vibrant and energizing tones in vivid palettes of tropical fruits, icy citrus and playful florals. Sweep lids in tropical shades of shimmering yellow, sparkling teal and bright green. Enliven lips with a pop of color then layer them with a flavorful guava gloss in mango, pink grapefruit and guava shades. Finish it off with a sheer spritz of fruity top notes and smooth woods. Feel exhilarating with Prescriptives.

Prescriptives Summer 2009 Color Collection includes:

Calyx Sheer Exhilaration Limited Edition: This limited edition all-over fragrance is a light, refreshing form of the original Calyx. It is a mix of exotic fruits, lush flowers and smooth woods. Fragrance notes include: passion fruit, mango, guava, lily, jasmine sandalwood and vetiver. SRP: $38.50/$50.00 Canada.

Talking Makeup is exited to introduce to you Prescriptives latest brilliant product addition: Prescriptives Motor-Eyes Instant Action Mascara.

Prescriptives Motor-Eyes Instant Action Mascara got my eye lashes long, separated, and even curled in just one stroke! Easy to use, just twist to open and the vibration will begin, once done close and vibration will stop.

More about Prescriptives Motor-Eyes Instant Action Mascara: Just one turn of the patent-pending vibrating brush and you instantly turn up volume, color impact, lift and curl while turning down clumping, smudging, fading and application time.

Watch Marta’s video blog talking about her favorite Prescriptives products: Prescriptives False Eyelashes Plush Mascara, Prescriptives Lash Bulider, and Prescriptives All You Need+For Eyes eye cream.

Marta’s video blog was provided by www.misslush.com style & beauty video sharing website. Upload your video today, it’s FREE!