Shu Uemura
shu uemura Brightening Cleansing Oil
shu uemura, the pioneers in cleansing oil, introduce their latest breakthrough in skincare that blends the best elements of NATURE, SCIENCE and ART - the shu uemura Brightening Cleansing Oil.

Dark spots, dull skin and skin inflammation are all side affects from being exposed to the sun. The goal was to create a product that was gentle enough not to further upset skin’s natural balance, and to ensure that skin is purified daily. Skin looks brightened and dullness seems to vanish.
KEY INGREDIENTS: PRUNE EXTRACT: rich in nutritive compounds such as polyphenols, beta-carotene, vitamins A, B, C, E and minerals such as iron, potassium and calcium. Prune extract has anti-inflammatory properties and helps improve the rough scale of the skin surface. SAKURA LEAF EXTRACT: known for its anti-oxidant, anti-bacteria and soothing properties. DEPSEA WATER: provide superior hydration to skin.
AVAILABLE: October 2008.
PRICE: $75.00 for 450ML; $35.00 for 150ML.
WHERE TO BUY: www.shuuemura-usa.com.
Popularity: 26% [?]
shu uemura Face Architect Remodeling Cream Foundation With SPF 10
As part of the growing FACE ARCHITECT franchise, shu uemura introduces the latest in foundation - face architect remodeling cream foundation, a new creamy formula that is ideal for adding subtle highlights and accents to the face.

Face Architect, Mr. Uemura’s philosophy towards face makeup, used the face as a canvas to apply makeup that will enhance natural beauty. From studying the bone structure and variations of skin thickness, to observing the individual differences in women, this detailed observation is known as “structuralizing” the face. By observing, it will become clear which parts of the face need more or less foundation to sculpt and refine natural beauty.
KEY BENEFITS: Remodeling Effect: Flex-fit formula allows foundation to sit naturally as a second layer of skin, which allows for buildable coverage. Cover-fit particles provide for precise and transparent coverage. Ultimate Comfort: The skincare-like formula contains nearly 20% depsea water and volatile oil, which allows foundation to spread comfortably on skin. Anti-Aging Treatment: UVA/UVB SPF protection and Jasmine extract is added for an anti-oxidant benefit. Semi-Matte Finish: Semi-matte texture with natural sheen creates a sophisticated, chic look. Available in 10 shades. SRP: $45.00.
Popularity: 30% [?]
Instinct Shu Uemura Mode Make-Up Collection Fall 2008
More great stuff from Shu Uemura for the upcoming season: Instinct Shu Uemura Mode Make-Up Collection Fall 2008.
There are periods of time a woman has an alluring glow and enlightened expression, often times of great
pleasure and confidence. Capture these most sensuous moments and recreate the indulgent merge of mesmeric forces with the collection of Instinct.

shu uemura explores the power of instinct with an arousing collection of deep color veils and lush texture to reveal the evocative allure of every woman.
Mode make-up, biannual color collections by shu uemura, transforms a woman’s face into art. Experience beauty alchemy with shu uemura’s 127th mode make-up created by the newly appointed international artistic director Kakuyasu Uchiide, exposing sensuality through the resonance of layers.

Kakuyasu Uchiide, shu uemura international artistic director.
Renowned make-up artist Kakuyasu Uchiide is the new international artistic director of shu uemura. Uchiide has emerged as an international powerhouse, his creations coveted by top fashion designers and international fashion magazines. Having trained directly under Mr. Shu Uemura, participated in mode make-up collection creation as well as international beauty shows, he is perfectly positioned to carry on the brand’s “DNA.” Keeping with Mr. Shu Uemura’s belief that tradition is a succession of innovations, he will continue to enhance the brand through his drive and innovation, communicated through his visual achievements.
The Shu Uemura The INSTINCT collection includes:
LURING POWDER (limited edition): The bare, expressive skin of the face and neck is treated to a light powder mist of flushed pink for a tantalizing sheen and natural rosy sheer complexion. Apply the powder with a brush along the hairline and heightened parts of the face and décolletage to add a touch of color and recreate a sensual glow. Available in ROSE, a calm pink shade. RETAIL PRICE: $38.00.
Popularity: 36% [?]
Viktor & Rolf For Shu Uemura Lashes
Viktor & Rolf for Shu Uemura lashes: Shu Uemura has partnered with the avant-garde designers of the moment Viktor & Rolf to create their first ever “couture” lashes as part of the Shu Uemura collection.

The limited-edition Viktor & Rolf for Shu Uemura lashes ($95 each) will be available at Shu Uemura boutiques, select retailers and www.shuuemura-usa.com beginning September 2008.
The Tokyo lash bar opened in 2005 world-wide, it is a testament to Shu Uemura’s heritage has an eye lash artist. It quickly became an international phenomena. The 2006 collection transformed the eyelash into a fashion accessory. 2007 introduced individual customization, and a lash atelier service that became a favorite of top celebrities. Each year the Tokyo lash bar continues to elevate the lash to new dimension. In 2008 the master of false eye lashes Shu Uemura collaborated with fashions most talked about brand, avant-garde masters Viktor & Rolf. Together they have created the ultimate luxury “fashion beauty” accessories that give a new haute couture concept to lashes. Couture eyelashes for a maximum transformation of everyday makeup into a spectacular beauty event.
“Shu Uemura eyelashes are almost a fashion accessory and we like it. It’s something you can play with and transform yourself. This appeals to us because the idea of transformation is really important in our own work and in our philosophy.”-Viktor & Rolf.
Check out these masterpiece eyelashes created by Viktor & Rolf for Shu Uemura. They so exquisite the seem to belong to a museum, or to a princess. The Viktor & Rolf for Shu Uemura lashes are like the diamonds of the false eye lash world.
Swirl: A blink of a smile. “The Swirl lash is an instant smile, the blink of an eye, a moment of attraction between the wearer and the person who was lucky enough to steal a glance. If ever a statement was true: a moment can last forever.”-Viktor & Rolf.

The Swirl eye lash is a playful, opulent eyelash with a charming curl accent. The long outer eyelashes feature an airy curl that gently bounces with every blink! Cute, flirtatious, and elegant.
Popularity: 30% [?]
Get 20% Off Shu Uemura Cosmetics!
Just in time for summer, Shu Uemura is offering you 20% off all orders and FREE standard shipping!
The promotion will begin on Thursday, June 26th and ends on Sunday, June 29th. Get your hands on some of your favorite shu products: eyelash curlers anyone?
How to get the discount online: Just go to Shu Uemura’s website here, and use the following Promo Code:
PROMO CODE: SHUSUMMER
Offer: Free Standard Shipping + 20% all orders
Valid: from Thursday, June 26th - Sunday, June 29th at 11:59pm ET
** You must be SIGNED IN and enter promo code SHUSUMMER to receive this benefit.
Happy shopping!
Popularity: 21% [?]
A Tribute To Shu Uemura
June 19th marks the date that Mr. Shu Uemura would have turned 80. The following is Talking Makeup’s tribute to the legendary Mr. Shu Uemura. It is a brief biography describing Mr. Uemura’s beginnings and journey to becoming one of the world’s most brilliant makeup artists.
Mr. Shu Uemura Biography (1928-2007).
Shu Uemura is above all else, a pioneer. As one of the first Asian make-up artists to gain fame in the West, he sought out to do something that nobody else had tried.

shu uemura.
Born in 1928, his childhood dream of becoming an actor was crushed in his late teens by the onset of a severe illness that left him with a weakened constitution. Recognizing that this would rule him out of future acting roles, he searched for a vocation that would be less physically demanding, but allow for equally creative expression. Always fascinated by conceptions of beauty, the young Shu Uemura resolved to become a make-up artist, and enrolled at Tokyo Beauty Academy - the only man in a class of 130.
His big break came in 1955 when a make-up artist from the set of Joe Butterfly, a Hollywood production being filmed in post-war Tokyo, came to the beauty school in search of a male assistant; Shu Uemura’s career as a make-up artist had begun.

Popularity: 27% [?]
shu uemura HANA-BI Collection
Happy 25th Anniversary. The ultimate gift. Mr. shu uemura opened the first Beauty Boutique in Tokyo’s upscale Omotesando district in June of 1983. Each year a limited edition collection of the season’s most “festive” beauty items are created as a cherished memento of the special day.
In June 2008, shu uemura introduces the limited-edition collection named HANA-BI, meaning fireworks, to celebrate the season full of energy, excitement and festivals. The HANA-BI collection is inspired by three fundamental elements of nature: terre (earth), rose (flower), and source (water). The collection includes a series of 100% natural origin fragrances formulated with Depsea water and unique color palettes that captures the essence of each fragrance.
Looking deeper into the essence of HANA-BI, the word also contains HANA, meaning flower, and BI, representing beauty. Fireworks are beautiful flowers of fire expressing the core of shu uemura’s vision for this anniversary collection. As vibrant and energetic as each woman, the diverse colors and dynamic shapes of fireworks are captured in this 2008 summer collection.
The art featured on the products in the limited edition HANA-BI collection was created through a collaboration with Gweneal Nicolas, a multi-talented Tokyo-based architect, space, package and graphic designer. The spontaneous burst of color on the packaging , unique on each bottle, represents his interpretation of a firework, to celebrate this momentous occasion.
The shu uemura HANA-BI Collection includes: Limited Edition palette fleur de terre: energizing, luminous colors inspired by nature, full of energy. SRP: $65.

Popularity: 11% [?]
shu uemura Face Architect Smoothing Fluid Foundation
This new foundation from shu uemura is called: shu uemura Face Architect Smoothing Fluid Foundation.

shu uemura Face Architect Smoothing Fluid Foundation is a lightweight foundation, designed to smooth out imperfections such as uneven skin tone and texture for a flawless yet natural finish. High concentration of depsea water enhances spreadability and leaves skin feeling hydrated and fresh. Comes in 15 natural shades. SRP: $42. Available at nordstrom.com.
Popularity: 20% [?]
How Gina Brooke Created Madonna’s Eye Candy Look
Madonna’s new look “Eye Candy” created for her new album “HARD CANDY” was designed by shu uemura’s Artistic Director and Madonna makeup artist Gina Brooke.

“It’s all about the eyes and we are both inspired by images taken in the sixties by photographer Sam Haskins (Cowboy Kate, Five Girls, and November Girls). I wanted to put a modern-day twist on these beautiful photographs of glamorous women from the sixties,” commented Brooke on Madonna’s new look that appears in the packaging on her new “HARD CANDY” CD, the current Elle Magazine featuring Madonna, as well as in Madonna’s “4 Minutes to Save the World” video with Justin Timberlake.
Here’s how Gina designed the look using shu uemura products:
STEP 1: Prepare the face. Begin with prepping the eyes with the Moisture Eye Zone Mask. This will not only calm puffiness but it will give your eyes the ultimate hydration . Then apply Phyto Black Lift Firming Cream on the whole face-it’s an amazing moisturizer and also reduces the appearance of fine lines and wrinkles. Lastly, apply Face Architect Smoothing Fluid Foundation beginning at the arch of your brow down to the middle of your eye, directly onto to the middle of of the cheekbone. Each time the sun reflects of your skin, it will create an illusion of glowing, dewy, healthy, radiant skin!

STEP 2: Prime the eyelids. Using a Kolisky Brush II, apply Pressed Eye Shadow in M Beige 800 above the eyelids. Then, use Cover Crayon in 9YR Lightin the inner corner and water line of the eyes and make them apear larger. Using the Drawing Pencil in Black, begin at the inner corners extending the line out all the way to the end of the eyebrow.
STEP 3: Prep the lashes. Use the Eyelash Curler before applying Basic Black Mascara beginning at the base and rolling the brush through the tips of lashes. Apply Soft Cross Lashes to draw attention and enhance the shape of the eye.
STEP 4: Finish off with the lips. Since the focus is on the eyes, use Rouge Unlimited Crystal Shine in PK 301S layered with Gloss Unlimited in BG 930N for a soft, natural look.
For more details about Madonna’s Eye Candy look created by shu uemura’s makeup artist Gina Brooke as seen on Access Hollywood click here!
Popularity: 19% [?]
Tips by Makeup Artist Jason Hoffman
Here are some makeup tips by Jason Hoffman, principle makeup artist for shu uemura on how to apply the new shu uemura Rouge Unlimited Crystal Shine lipstick:
1. For a light glossy stain, apply directly from the tube.
2. If you want slightly heavier shine, use a brush to apply. The brush will pick up more product and blend it evenly on the lips.
3. For more color depth and long lasting wear, pair the Crystal Shine with a pencil. Try to use a pencil that is similar in color and remember to fill in the lips, avoiding the the outline left alone when the shine wears off.

shu uemura Rouge Unlimited Crystal Shine Lipstick in WH 002S, $23.
4. As with all shu uemura lipsticks, Crystal Shine is great for eyes and cheeks. Use synthetic foundation brush and apply on the apples. (The colors look very fresh and the shimmer offers a beautiful sheen). For the eyes, use a synthetic concealer brush. Beiges and browns will be the easiest to wear on the eyes, and reds and oranges can often make you look tired.

shu uemura Rouge Unlimited Crystal Shine Lipstick in BG 901S, $23.
5. Every woman should own the shade WH (white) 002S by sue uemura! It can be used alone for a light glossy finish or layered over ANY lipcolor. It will lighten the color and give it a hint of pink shimmer.
6. The shade BG (beige) 901S by sue uemura is also a must have for anyone who like wears smoky eye. It is the perfect beige the compliments browns, purples, greens, blues and black.
Popularity: 11% [?]



