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Giorgio Armani’s New Men’s Fragrance – ATTITUDE EXTREME is the perfect gift for the sophisticated man this Father’s Day and the vibrant notes of Sicilian Lemon and Cardamom make it the ultimate summer fragrance.

ATTITUDE EXTREME: the ultimate essence of a man by Giorgio Armani.

ATTITUDE EXTREME, Giorgio Armani’s ATTITUDE pushed to its ultimate expression. A tribute to extreme masculinity. A new elegance and force. A new magnetism and strength. Captivating, sensual, powerful and intense.

EXTREME BLACK: The signature sculpted bottle, inspired by Art Deco of the 1930’s, is now entirely in deep black onyx. The powerful black lacquer of this compact and solid object imposes a new elegance: resolutely and extremely masculine.

EXTREME ESSENCE: The woody oriental has been reworked to display masculinity in a more sensual, pronounced way. Its strong and elegant expression leaves an unforgettable, lasting imprint. The Sicilian Lemon top note is cloaked in the star anise note and cardamom giving off a spicy, aromatic burst of infinite richness and freshness.  At the heart, the coffee-cedar accord is shaken up with incense whose purity exudes a warm sensuality. The base is enhanced with smooth, woody ambergris and mysterious, enveloping Indonesian Patchouli creating a truly desirable combination.

ATTITUDE EXTREME by Giorgio Armani is available at all fine department stores and online at www.giorgioarmanibeauty.com . The 1.7 fl. oz eau de toilette has a suggested retail price of $59.50.