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Elizabeth Arden introduces Pure Finish Mineral Powder Foundation SPF 20, a new mineral makeup that takes the mess out of loose powder mineral makeup and gives you the purest, non-drying, perfect application. With its new fresh ground technology, just twist, swirl, tap and apply for pure perfection every time.

Fresh ground. No waste. No mess. No kidding. Pure Finish Mineral Powder Foundation SPF 20 comes in an easy grinder compact so you control just the amount of coverage you need. Turn to release a fresh layer of microlight powder with each application and grind precisely the amount you want to use. No more powder everywhere. With our new blendable, buildable formula, every woman can create her own customized look.

Pure color. This innovative new powder formula uses microspheres of pigment suspended in light-reflective minerals like mica and silica to assure a natural, luminous look. Our special mineral blend is non-drying, skin brightening and comfortable to wear. It’s easy to create light to medium to full coverage without a made up look. It won’t cake or settle into fine lines. Plus, it hides pores and imperfections with ease.

Elizabeth Arden’s formula is talc free and fragrance free. It is non-acnegenic, non-comedogenic and tested for sensitive skin.

Pure inspiration. Bonnie Beer, Vice President of Global Color Marketing, describes the inspiration for the new formula: “When we developed Pure Finish, we wanted to create a new, innovative approach to minerals. Of course we wanted to provide a luxurious and non-drying formula for our consumer as well as address her concerns about mess, waste and purity. With its built-in grinder, we offer the ability to grind a single use application each day, like fresh ground coffee. That means she is getting the freshest, purest product each time with no waste or mess. It’s pure perfection.”

Natural Elements. Pure Finish Mineral Powder Foundation SPF 20 delivers luminous color infused with micro fine minerals and environmental protectants.

Sea Water Minerals: Sea water contains all the elements present in the human body, so it is especially compatible with skin. It’s rich in calcium and magnesium, essential elements that support skin’s own natural mineral equilibrium to strengthen skin’s appearance.

Mica: Adds luminosity and reflects light for a soft focus look.

Silica: Spherical powder gives a smooth feel and helps soften imperfections.

Squalane: Delivers moisturizing benefits.

Magnesium myristate: Creates a soft, luxurious texture.

Vitamins A, C and E: Condition skin and help protect against environmental assaults.

Aloe: Soothing and moisturizing

Titanium Dioxide: a mineral that provides natural sun protection.

The perfect brush. Our Face Powder Brush is an ultra soft, plush angled brush, designed to follow all facial contours is being offered with Pure Finish Mineral Powder Foundation SPF 20. Made of nylon, it delivers just the right amount of powder and for an even looking complexion. The handle fits perfectly in the palm of your hand for easy control and application. It also comes with its own folding Folding Mini Face Brush that opens flat to fit right into the top of the compact. Perfect for effortless application on the go.