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Introducing Giorgio Armani Beauty’s latest addition to the Dress Code for Face, Lasting Silk UV Foundation SPF 20. Mastering a new high-definition cosmetic textile, Lasting Silk UV Foundation SPF 20 is a starlight proof, spotlight proof foundation that gives a luminous semi-matte finish that last all day.

Lasting Silk UV Foundation SPF 20 made its first red carpet appearance at the Academy Awards on Anne Hathaway where she was the first of the night to don Armani from head to toe (literally!). This awards season has been a great win for Lasting Silk UV Foundation SPF 20 as well!

It has graced the faces of Uma Thurman, Kerry Washington, Christina Applegate, Alicia Keys, Taraji Henson, Laura Linney, Rihanna and Leona Lewis – they are all fans of the Giorgio Armani Beauty line.

Giorgio Armani Beauty’s New Lasting Silk UV Foundation SPF 20 fluid and innovative texture has been achieved through the deconstruction of a classic foundation and the reinvention of a unique composition of highly selective ingredients that improve makeup hold yet procure an intense, fresh, lighter silk sensation and luminous matte finish – the new lasting Armani touch.

Tim Quinn, Giorgio Armani Beauty’s Celebrity Makeup Artist and National Artistic Director, says “Lasting Silk UV SPF 20 Foundation is the perfect foundation for women on the go, but also for women who simply crave seamless coverage. For the every-day woman, this is a fantastic quality as it allows you to put it on in the morning with the confidence that it will look the same at the end of the day. There’s nothing worse than looking in the mirror midday and wondering where all your makeup went!”

The secret of Lasting Silk UV Foundation SPF 20 lies in the special high-tech Microfil fine milling process that combines water essence, micronized optical effect particles, high tech fitting silk and micro blend luminous pigments. The exclusive blend of extremely concentrated water essence (50%) has a smooth application. The soft focus, fine micronized spherical optical powder particles diffuse light to smooth and add transparency and luminosity to the skin’s surface. It contains a new blend of fine high-impact pigments for a radiant, durable color. The result is a barely perceivable seamless silk veil of infallible semi-matte color that dresses the skin’s contours to perfection.