Halston, the iconic design house, unveiled its newly redesigned website Halston.com today.
The site evokes the same glamour, elegance and simplicity that has become synonymous with the Halston brand over the years. Visitors can explore Halston Heritage’s Ready-to-Wear and Accessories lookbooks, learn about the brand’s rich history, view images from the Halston Heritage Fall/Winter 2012 collection, and watch original content, such as behind-the-scenes videos.
The website is part of a larger digital activation strategy, which includes Halston’s restructured social media and an original content platform.
Roy Halston Frowick was the creator of luxury American fashion, whose groundbreaking designs still influence and inspire us today.
Founded in the 1960s, the Halston label took the fashion industry by storm. Known for his innovation in millinery, Halston used his signature materials of jersey, cashmere and suede to reinvent the jumpsuit, the shirtdress, and the classic caftan, permanently leaving his mark on fashion.
The 1970s and the era of Studio 54 became synonymous with Halston’s designs. Soon after, he was named “the premier fashion designer in America” by Newsweek. His strong connection to pop culture was evident by his friends and clients, which included Andy Warhol, Bianca Jagger, Elizabeth Taylor and Anjelica Huston. Halston went on to create one of the best-selling fragrances of all time in his signature tear-drop shaped perfume bottle designed by Elsa Peretti.
Halston created strong codes that are quintessential to the brand even to this day. His legacy lives on as a new team of innovators continue and evolve the Halston brand. Evolving the brand while maintaining the heritage codes requires years of experience and intuition.
The company headquarters are based in Los Angeles.