Joan Smalls and Arizona Muse Join David Yurman

Modelinia Exclusive: Welcoming Joan and Arizona to the David Yurman Family!

“David Yurman learned that it’s pretty difficult to stay away from the allure of New York City. After shooting previous campaigns in St. Barths, the brand is undergoing a bit of a Big Apple love affair this Fall, and decided it was time for a return to the city streets. And with said return comes two new models to serve as the face of the brand: Joan Smalls and Arizona Muse, along with their male counterpart, Jon Kortajarena!

Modelinia had the opportunity to pop by the set last week to preview the latest vision from the iconic jewelry brand, which included more than a few memorable moments on the city streets. From Nolita to Wall Street and Chinatown to the waterways surrounding Manhattan, Joan, Arizona, and Jon embraced all things NYC related while showing off the latest gems from David Yurman. “It’s a girl’s dream to be part of David Yurman,” said Joan of her newest role. “The pictures are so iconic, every time you see them, they’re historic. It’s with Peter Lindbergh so of course you know you’re going to have an amazing black and white picture. I’m excited and thrilled to be part of it.” Read full article in


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