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New York Fashion Week Spring 2010 Report: Lead hair stylist Didier Malige for Frederic Fekkai styled the models at Proenza Schouler.

The look of Proenza Schouler:

Didier Malige, lead stylist for Frédéric Fekkai was inspired by the California surfer girl at the Proenza Schouler show. He created beachy, tousled waves by prepping hair with Fekkai Beachcomber Leave-in Conditioner and then spritzed hair with Fekkai Coiff Oceanique Tousled Wave Spray. He finished the look by pulling Fekkai Coiff Magnifique Ultra-Light Finishing Crème through the hair with his fingers. The result was natural, sexy and sun-kissed.

Products used:

Fekkai Coiff Océanique Tousled Wave Spray: Create a tousled, wavy look with this lightweight styling mist. Touchable polymers help to form and rejuvenate waves with flexible control. SRP: $23, 5oz.

Fekkai Marine Summer Hair Beachcomber Leave-in Conditioner: Instantly detangles and boosts moisture, softness and shine with an exclusive blend of Marine extracts help to revitalize, moisturize and repair hair. SRP: $23.00, 4.2 oz.

Fekkai Coiff Magnifique Ultra-Light Finishing Crème: This airy soufflé-like formula floats through layers to add definition and style. Simply “rake” crème through the hair concentrating on the ends to whip hair into its softest, sexiest shape. SRP: $23.00, 1.7 oz. Jar