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No matter how busy you are, when it comes to coloring your hair, quality should always trump convenience.

Fortunately, L’Oréal takes the compromise out of convenience with Excellence-To-Go that features a completely new patented permanent cream hair color technology that accelerates the coloring process to deliver rich, radiant color in just 10 minutes.

With optimized agents that help prevent damage during the coloring process and a new dye technology that consolidates the hair cuticle. Advanced ingredients help protect each strand throughout the process for conditioned, softened hair. No grays. No dry-out. No waiting.

L’Oréal Paris Excellence-To-Go is available February 2009 at www.lorealparis.com  and chain drug, food, and mass market retailers nationwide for a suggested retail price of $9.49 for one application.