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THE 62nd ANNUAL TONY AWARDS: “Oh What a Night” Frankie Valli and the Four Seasons might as well have been talking about a night filled with the most talented performers on Broadway, the 62nd Annual Tony Awards June 15th at Radio City Music Hall in New York City.

PureOlogy Serious Colour Care shined at the Tony’s last night as the haircare sponsor of the Official Presenter Gift Lounge at the 62nd Annual Tony Awards.

PureOlogy was onsite in the Gift Lounge backstage at Radio City Music Hall with National Artistic Team Member, who provided expert advice and treated participating talent to one of three “PureExperiences”, customized styling consultations. Each received expert advice on which PureOlogy products are best for their hair type and walked away with the best products to meet their individual needs.

See below for highlights from the event as well as top guests:

Before she headed out to host the main event, Whoopi Goldberg consulted with PureOlogy National Artistic Team Member Mary Katherine Hecht for the ultimate hair advice. Mary Katherine recommended the NanoWorks Shampoo and Condition. Whoopi was excited to try the product especially when she found out that it was 100% Vegan.

Lipstick Jungles, Brooke Shields made her way through the suite with her beautiful daughter on her hip. As she breezed through the PureOlogy booth she couldn’t pass up the ColourMax, since she plans on spending countless hours in the sun with her children.

The talented Mary Louise Parker fell in love with the HydrateShampoo and Condition for her daughter. She mentioned “My daughter has an afro, she needs hydration put back into her hair.”

Adam Duritz, lead singer of the Counting Crows, was extremely friendly passing through the lounge on his way to present. “I remember the minty fresh smell of PureOlogy” states Duritz. PureArtist Mary Katherine knew he was talking about HydrateShampoo and Condition.

Two Baldwin’s are better than one. Alec and Steven Baldwin came through the suite together in their tuxes. Alec headed straight for the HoldFast. As he squirted a large amount of the gel on a napkin and rubbed his finger through it, he states “I know gel, and THIS is good gel.” Steven was no stranger to the product as he knew his wife was a fan. Both Baldwin’s walked away with gift bags filled with product.

Harry Connick Jr. stopped by the suite with his daughter Georgia. As we gifted his daughter with some products from our Luxury line, we also gifted Harry with NanoWax. When he saw the wax in the bag, Harry stated “I will definitely be through this by the end of the night; I’ve been known to kill people for hair products.”

David Hyde Pierce has become extremely interested in vegan products so we were pleased to gift David, NanoWax, PurifyShampoo, ColourMax and HoldFast to prepare David’s hair for the upcoming summer months.

The talented Laurence Fishburne and his wife were excited to hear about PureOlogy, when we mentioned to the couple that the line is 100% Vegan, Laurence did a little groove, he was so excited and couldn’t wait to try the product.

Laura Bell Bundy of Legally Blonde on Broadway stopped by PureOlogy and stocked up on some ColourMax. She was heading to the beach this week and we explained to Laura Bell that this is the must have product for the summer months. ColourMax is a great detangler and the ultimate protector from the sun. Laura Bell was frightened that her hair would turn green from the pool water; Mary Katherine explained to her that ColourMax would prevent that from happening.

It would not be the Tony’s unless the original cast of Rent showed up. The suite was packed with some of the most talented actors in the business, from Mimi, Roger to Angel, all were in love with the product and couldn’t wait to go home and try the 100% Vegan products.