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Introducing Redken Straight Collection: Straight strands are a staple on the runways of Fashion Week as they are for many women on the street. The smooth look is simple, classic, and polished and will never go out for style (at least for Marta:) However, achieving the ultra-sleek straight look has been difficult for women with different hair types to attain. Redken has found the solution with its new Straight Collection customized for fine, medium, and coarse hair types.

“Whether it is working backstage at Fashion Week or styling a client’s hair at the salon, straight hair has always been in-demand look for women,” says Rodney Cutler, owner of Cutler/Redken Salons. “It’s a classic style, which suits many women.”

The Straight Collection consists of 3 products with the ultimate straightening formulas for specific hair types:

NEW sheer straight 06 lightweight straightening gel for fine hair, $15 for 3.4 oz. Available July 2009 at redken.com for salons

align 12 protective straightening lotion for medium hair, $16. Available now at redken.com for salons

and NEW power tame 16 intense straightening balm for coarse hair, $16. Available: from July 2009 redken.com for salons

Rodney Cutler interview with Marta Walsh