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La Mer Introduces The SPF 30 UV Protecting Fluid, March 2009!

A true physicist, La Mer founder Dr. Max Huber understood the power of light. He firmly believed there are energies within the light spectrum necessary for our well being. Now, the Max Huber Research Labs have built on this principle to engineer a formula that harnesses the power of light in a daily hydrating sunscreen. The SPF 30 UV Protecting Fluid provides broad spectrum UVA/ UVB protection as well as an array of visible light-transformation benefits.

Just as Dr. Max Huber understood that some forms of light energy can help skin’s appearance, and used light energy to act as a generator for the miraculous broth found in Crème de la Mer, the Protecting Fluid uses gemstones to enhance the formula’s anti-oxidant activity. Semi-precious tourmaline and Brazilian malachite capture light energy and then transform it into beneficial green light to boost the Fluid’s powerful anti-oxidants.

Further incorporating beneficial light, The SPF 30 UV Protecting Fluid contains exclusive Hollow Photonic Spheres to help reroute light and scatter individual light waves. Light enters the spheres and is “bent” and redirected. The SPF 30 UV Protecting Fluid helps protect skin against damage with sunscreen while its Hollow Photonic Spheres create a flattering light effect that helps the skin appear more luminous and radiant.

The SPF 30 UV Protecting Fluid keeps skin comfortable, hydrated and soothed with a new Smart Seaweed Ferment. The Max Huber Research Labs created this special ferment from robust red and brown algae that posses the unique natural ability to thrive in extreme and diverse climates. Bio-fermented with green tea and rosemary, these algae help protect skin against pH, temperature and humidity changes. The Smart Seaweed Ferment also attracts moisture to the skin to create a protective, emollient barrier, helping to prevent dehydration.

Truly transformative, The SPF 30 UV Protecting Fluid builds on Dr. Huber’s belief in the power of light energy. Luxurious and lightweight to the touch, the transparent formula is an ideal makeup primer, providing a smooth, flawless finish as it conditions and helps protect skin. A daily broad-spectrum sun protector, The SPF 30 UV Protecting Fluid helps shield skin from damaging UVA/UVB rays while providing optimal treatment benefits.

The SPF 30 UV Protecting Fluid 1.7oz. Suggested Retail $65

Available at select Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, and lamer.com