ESTÉE LAUDER BRAND FORMS NEW COLLABORATION WITH AERIN LAUDER AS SHE LAUNCHES AERIN LLC. Estée Lauder Brand to be exclusive beauty partner with AERIN LLC.

NEW YORK, April 6, 2011 – The Estée Lauder brand announced a new collaboration with Aerin Lauder and AERIN LLC, her new luxury lifestyle brand, the formation of which was announced earlier that day.

Aerin Lauder

Under the arrangement, Ms. Lauder will continue to be actively involved in the Estée Lauder brand, serving as creative consultant and becoming its Style and Image Director. She will also continue as the brand’s global ambassador and spokesperson, a position she has held successfully for many years. Ms. Lauder will also remain a member of The Estée Lauder Companies Inc. Board of Directors, which she joined in 2004.

The Estée Lauder brand will be the exclusive beauty partner to AERIN LLC in launching a beauty line under the AERIN name to be sold at select Estée Lauder counters. Terms of the agreement were not disclosed. AERIN LLC is a stand-alone company wholly owned by Aerin Lauder.

Ms. Lauder said, “I’m thrilled to continue playing an active role in the iconic Estée Lauder brand, including serving as global brand ambassador and spokesperson. At the same time, I look forward to pursuing my vision to create the AERIN brand. As I launch this new business, I am excited to have the extraordinary team at Estée Lauder as my partner in creating a beauty collection that will reflect my new brand’s style and spirit. I look forward to our future together.”

William P. Lauder, Executive Chairman of the Estée Lauder Companies, said, “Aerin embodies the entrepreneurial spirit which led to the creation of our Company. I am excited that Aerin is following her vision with her innate style and creativity to expand her brand-building skill to new luxury and prestige products. I am also delighted that as its creative consultant, she will continue to devote her talents to the ongoing success of the Estée Lauder brand and work with us as we establish the AERIN beauty business.”

Fabrizio Freda, President and Chief Executive Officer of the Estée Lauder Companies said, “I am so grateful for all of Aerin’s fantastic contributions to our Company and am delighted that she will continue to be an active part of the Estée Lauder brand. I wish her the very best in achieving her dream as she is incredibly talented and truly deserving.”

Jane Hertzmark Hudis, Estée Lauder Global Brand President, said, “Aerin’s contributions to the creative vision for the Estée Lauder brand have been extraordinary and helped lead the brand into a new era of growth and success. As she launches her new venture, we are very excited that she will continue as global ambassador for the Estée Lauder brand and serve as its Style and Image Director. We also look forward to working with Aerin to introduce the AERIN beauty collection.”

About Aerin Lauder: Prior to today’s announcement, Ms. Lauder was Senior Vice President, Creative Director for the Estée Lauder brand from July 2004, having served since 2001 as its Vice President of Global Advertising. She previously spent four years as Executive Director, Creative Marketing, helping to define and enhance the Estée Lauder brand image. Prior to 1997, she was Director, Creative Product Development for the Estée Lauder brand. Ms. Lauder joined the Company in 1992 as a member of the Prescriptives marketing team. Ms. Lauder has served as a member of the Board of Directors of The Estée Lauder Companies Inc. since 2004. She serves on the Education Committee for the Board of Trustees at the Metropolitan Museum of Art and is a member of the International Committee of the Museum of Modern Art. She is also actively involved in the Neue Gallerie, a museum founded in 2001 dedicated to German and Austrian art from the early 20th Century.

The Estée Lauder brand is the signature brand of The Estée Lauder Companies Inc., one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M-A-C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, GoodSkin Labs, Grassroots Research Labs, Sean John, Missoni, Daisy Fuentes, Tom Ford, Coach, Ojon and Smashbox.

New York, NY, December 10, 2010 – The Estée Lauder brand today announced that it has signed one of fashion’s rising runway and editorial stars as a new face of Estée Lauder for cosmetics and skincare. Model Joan Smalls, who hails from Puerto Rico, will join Estée Lauder’s roster of global beauties – Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley, Constance Jablonski and Liu Wen – and debut in its global advertising campaigns beginning May 2011.

Estée Lauder Names Joan Smalls New Global Spokesmodel

“Joan’s smile, warmth and positive energy are perfect for the Estée Lauder brand,” said Aerin Lauder, Senior Vice President, Creative Director, Estée Lauder. “She is a great addition to our global faces.”

“We are thrilled to introduce Joan to women around the world,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “She truly reflects Estée Lauder’s modern vision of global beauty.”

Joan is the third new model Estée Lauder has signed this year, following the signing of Constance Jablonski and Liu Wen in April. Joan is the first Estée Lauder model from Puerto Rico. Over the years, Estée Lauder models have hailed from the U.S. (Karen Graham, Willow Bay, Carolyn Murphy, Gwyneth Paltrow, Hilary Rhoda), the U.K. (Elizabeth Hurley), Czech Republic (Paulina Porizkova), Poland (Anja Rubik), Ethiopia (Liya Kebede), France (Constance Jablonski) and China (Liu Wen).

Joan made her debut in the world of high fashion in January 2010 when she was featured as the exclusive model for Ricardo Tisci’s Givenchy F/W 2010 Couture Show in Paris. Since then, she has quickly ascended to fashion’s top ranks by appearing on the runways in New York, Paris and Milan, for designers including Marc Jacobs, Prada, Gucci, Jil Sander, Derek Lam, Givenchy and Louis Vuitton.

Joan has also become a favorite of top fashion photographers including Mario Testino, Steven Meisel, Patrick Demarchelier, Mikael Jansson, David Sims and Craig McDean. She has appeared in editorials in the American, French, German and Italian editions of Vogue, as well as in Interview and I.D. Magazine.

The Estée Lauder brand is the signature brand of The Estée Lauder Companies Inc., one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M-A-C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, GoodSkin Labs, Grassroots Research Labs, Sean John, Missoni, Daisy Fuentes, Tom Ford, Coach, Ojon and Smashbox.

Estée Lauder brand has signed two of fashion’s brightest runway and editorial stars as new global faces of Estée Lauder. French model Constance Jablonski and Chinese model Liu Wen will join Estée Lauder’s roster of global beauties – Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley and Gwyneth Paltrow – and debut in its global advertising campaigns beginning June 2010.

Constance Jablonski

Liu Wen

The signing of Constance marks the first time Estée Lauder has signed a French model, and the signing of Liu Wen marks the first time the brand has signed a Chinese model. Over the years, models in Estée Lauder’s global campaigns have hailed from the U.S. (Karen Graham, Willow Bay, Carolyn Murphy, Gwyneth Paltrow, Hilary Rhoda), the U.K. (Elizabeth Hurley), Czech Republic (Paulina Porizkova), Poland (Anja Rubik) and Ethiopia (Liya Kebede).

“Estée Lauder has always searched for global beauties that define a generation,” said Aerin Lauder, Senior Vice President, Creative Director, Estée Lauder. “Constance and Liu Wen are the beauties of our time. Both models have quickly captured the attention of the fashion and beauty world.”

“We are thrilled to introduce Constance and Liu Wen to women around the world,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “Both models have the style and confidence that reflects Estée Lauder’s modern vision of global beauty.”

Constance moved to New York from Lille, France in September 2008, and has since become one of the most coveted faces in fashion, walking a total of 62 shows in New York, Milan and Paris for the Autumn/Winter 2010 season including Derek Lam, Donna Karan, Ralph Lauren, Michael Kors, Fendi, Bottega Veneta, Balenciaga and Dries Van Noten and shooting editorials with the world’s top fashion photographers, including Steven Meisel, David Sims, Inez van Lamsweerde and Vinoodh Matadin, Mikael Jansson, Mario Sorrenti, Craig McDean and Patrick Demarchelier. Constance recently appeared on the cover of Chinese Vogue and in editorials in the American, British, French and Italian editions of Vogue.

Liu Wen hails from Beijing, China, and is China’s brightest fashion star. First establishing her career with the Chinese editions of Vogue and Harper’s Bazaar, she broke onto the international stage in Paris on the Spring 2008 runways of Chanel and Jean Paul Gaultier. Since then, Liu Wen has become a fixture on the runways of New York, Milan and Paris, walking a total of 49 shows for the Autumn/Winter 2010 season including Rodarte, Derek Lam, Michael Kors, Carolina Herrera, Proenza Schouler, Alexander Wang, Fendi, Bottega Veneta, Salvatore Ferragamo and Balenciaga and shooting editorials with the world’s top fashion photographers including Patrick Demarchelier, Mario Sorrenti, Terry Richardson and Dan Jackson. Liu Wen recently appeared on the cover of Chinese Vogue and in editorials for W as well as the French, Japanese and Chinese editions of Vogue.

The Estée Lauder brand is the signature brand of The Estée Lauder Companies Inc., one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 140 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M•A•C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, Good Skin, Grassroots Research Labs, Sean John, Missoni, Daisy Fuentes, Tom Ford, Coach and Ojon.

Talking Makeup will keep you posted with their new campaigns with you in the coming months.

Estée Lauder Private Collection Jasmine White Moss: The vision of two Lauder women, separated by a generation, merged into one intoxicatingly fresh new fragrance.

For decades, an unfinished formula for an extraordinary fragrance begun by Mrs. Estée Lauder remained locked in the archives at the famous fragrance house, International Flavors and Fragrances (IFF). Estée conceived Formula #546AQ, as it was known, as a new way to convey sparkling freshness balanced with sophisticated elegance and a distinctive signature. However, it was left unfinished in her lifetime and was gradually forgotten for many years.

Often inspired by her grandmother’s work, Aerin Lauder, Estée Lauder Senior Vice President and Creative Director, was looking back through the archives and rediscovered this lost fragrance. She fell in love with its unexpectedly lively, modern spirit and decided to complete the fragrance, using today’s advanced technology and the finest natural ingredients direct from France.

Working with the same passion and clarity of vision as her grandmother, Aerin experimented note by note, accord by accord, with several Jasmine essences and an exclusive White Moss accord developed for her alone. The result, after over a year and a half of work, was a complex, elegant chic fragrance that layers textures for a tone on tone effect.

Combining luminous freshness and youthfulness balanced by a sense of luxurious elegance, Private Collection Jasmine White Moss is a tribute to past and present and a first in the history of fragrance and for Estée Lauder.

THE FRAGRANCE: The shared creation of Aerin and Estée, Private Collection Jasmine White Moss is a passionate yet elegant blend of modern and classic ingredients. An intensely lush green floral chypre fragrance, Private Collection Jasmine White Moss is comprised of an opulent white bouquet surrounded by delicate moss, rich woods and 15 100 percent pure natural fragrance Absolutes, many of them provided by IFF’s raw material company, Laboratoires Monique Remy (LMR), located in the south of France.

The fresh sparkling top notes include Mandarin, and Absolutes of Black Currant Bud (crisp and fruity, a new quality captured for the very first time with a new extraction technique), Galbanum and Bergamot.

The elegantly complex middle notes include Jasmine Sambac Absolute selected by Aerin and subtly blended with the Ylang Ylang and Jasmin India Absolutes Estée herself had chosen, plus Violet, Orange Flower Absolute and Orris.

Warm modern base notes include Absolutes of Patchouli Heart, Vetiver and White Moss Mist (an Estée Lauder exclusive).

Private Collection Jasmine White Moss is the third fragrance introduced by Aerin, joining Private Collection Tuberose Gardenia and Private Collection Amber Ylang Ylang.

THE ADVERTISING: The advertising for the fragrance was photographed by Craig McDean and features Aerin smiling and looking relaxed and elegant in a vintage white jersey Halston dress with a beautiful white flower in her hair. The advertising concept was created by Aerin in collaboration with Doug Lloyd of Lloyd and Co.

THE PACKAGING: The packaging for Private Collection Jasmine White Moss, also a collaboration between Aerin and Doug Lloyd, was inspired by Estée’s private world.

“Estée always incorporated elements of blue and white into her surroundings – her rooms, her bathrooms, her dining rooms, everywhere,” said Aerin Lauder. “This third fragrance is a tribute to her love of blue and white.”

Reflecting Estée’s aesthetic and Aerin’s interpretation of it, the Private Collection Jasmine White Moss parfum cap is embellished with natural semi-precious gems including White Jade, dark and light Lapis, Sodalite, Black Agate, Mother of Pearl and Blue Lace Agate stones. The stones selected for each cap are different, making each piece unique.

The eau de parfum cap is also a tribute to Estée, with a golden basket weave design that was a favorite and used often in her packaging designs.

The fragrance’s elegant outer carton provides a nod to Estée with its signature deep blue interior that suggests pure luxury.

THE COLLECTION: Private Collection Jasmine White Moss will be available at www.esteelauder.com and specialty doors Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Nordstrom and Bergdorf Goodman beginning July 2009.

The collection includes:

Suggested Retail Prices

Parfum Spray, 1oz. $325.00

Eau de Parfum Spray, 1oz. $80.00

Eau de Parfum Spray, 2.5oz. $135.00

Body Creme, 6.7oz. $75.00

Perfume Solid Pendant (limited edition) $195.00

This July, Estée Lauder introduces two new fragrance collections:

Private Collection Jasmine White Moss: Jasmine White Moss is Aerin Lauder’s third Private Collection fragrance – joining Tuberose Gardenia and Amber Ylang Ylang. While Aerin was brainstorming about her next Private Collection fragrance, she decided to check the archives for inspiration – as she often does. This time was different. When she came across the unfinished ‘Formula 546AQ’, she immediately knew this was it and she had to complete it. Jasmine White Moss is a fragrance that spans two generations — started by Estée and completed by Aerin.

Sensuous Anniversary Collection (limited-edition): To celebrate the one year anniversary of Sensuous – the #1 fragrance launch of 2008 – Estée Lauder is unveiling a limited edition lineup of new ways to drench the skin in sensuality.

Estée Lauder Introduces Pure White Linen Pink Coral: A delicate, tender and peaceful fragrance for all seasons.

When you find a fragrance you love, you want to wear it forever. Now, Estée Lauder brings you a new addition to the irresistible collection of Pure White Linen fragrances that you can live in all year round. New Pure White Linen Pink Coral is an utterly feminine, tender and peaceful fragrance that gently sweeps over the senses in soft waves, capturing the feeling of being by the ocean at daybreak, just as it is blushed by dawn’s warm light.

With a composition of perfectly blended sea-kissed Apple Blossoms, Waterfruits, Sweet Peas and Camelias blushed with Honeysuckle and Sandalwood, Pure White Linen Pink Coral is a scent that is feminine, peaceful and wonderfully, perfectly pretty.

“Pure White Linen Pink Coral is the perfect feeling and fragrance to complete the Pure White Linen collection,” said Karyn Khoury, Senior Vice President of Fragrance Development Worldwide, Estée Lauder. “The Pure White Linen values of sophisticated simplicity and relaxed elegance are reinforced, but with a unique view that is tender and feminine.”

The Fragrance: Sweeping over the senses in series of soft waves, Pure White Linen Pink Coral opens delicately with a gentle mist of Chinese Berry and Pink Peppercorns. When combined with juicy Apple Blossom, Waterfruits and Clear Aldehydes, a sparkling crisp wetness and a dreamy bright floralcy greet you in the top notes of the fragrance. Next comes a perfect floral fusion that lingers with the pure innocence of Jasmine, Camellia Flower and a perfect accent of Honeysuckle. A blushing bouquet of Sweet Pea, Cherry Blossom, and Pink Peony follows closely behind, evoking the tender serenity of the ocean at daybreak.
In the end, the petals float softly away leaving in their wake a peaceful whisper of creamy Sandalwood, sheer Vanilla and a caressing touch of Heliotrope.

The Packaging:  Pure White Linen Pink Coral is housed in the same clean, graceful bottle as the collection’s
two existing fragrances – Pure White Linen and Pure White Linen Light Breeze, but is presented in a soft pink shade that is distinctly feminine. Even the iconic white seashell takes a new turn, morphing into an elegant and intriguing seahorse.

The Advertising:  Delicate. Tender. Peaceful. Photographed by Craig McDean, the print ads feature Oscar®- winning actress and Estée Lauder spokesmodel, Gwyneth Paltrow, in an alluring linen sun dress by See by Chlóe and relaxing in a serene seaside setting with waves gently breaking in the distance. “The image of Gwyneth embodies a relaxed, carefree luxury that speaks to the fragrance and the collection,” says Aerin Lauder, Senior Vice President and Creative Director, Estée Lauder.

The tagline: “I love how I feel in pink,” conveys the feelings of femininity and tenderness we experience when we are in a relaxed and peaceful setting.

THE PURE WHITE LINEN PINK CORAL COLLECTION
Estée Lauder Pure White Linen Pink Coral will join the rest of the Pure White Linen fragrance collection at Estée Lauder counters and on www.esteelauder.com  beginning June 2009.
1 oz./30ml Eau de Parfum Spray $39.50
1.7 oz/50 ml Eau de Parfum Spray $49.50
3.4 oz/100 ml Eau de Parfum Spray $72.00
6.7 oz/ 200ml Body Lotion $40.00

Introducing Estee Lauder Private Collection Amber Ylang Ylang: A warm, luminous and intimate fragrance created by Aerin Lauder.

“Great fragrances create a world of their own.”– Aerin Lauder

Collection, Aerin Lauder drew inspiration from the luxurious simplicity of her own private world. The fragrance captures the essence of an enjoyable evening in a warm, inviting room filled with the luxurious textures of wood, velvet and cashmere in browns and golds.
“To me, a perfect evening is a private one, spent at home with family and friends,” said Aerin Lauder, Estēe Lauder Senior Vice President and Creative Director. “Private Collection Amber Ylang Ylang represents the relaxed intimacy and quiet comforts that we love to come home to at the end of the day.”

Rich with texture and surrounded by warmth, Private Collection Amber Ylang Ylang subtly evokes the legendary fragrances of the past yet invites you into an intimate, private world of today. From deep within this very modern, warm, luminous fragrance emerges a carefully crafted bouquet of Golden Amber, Ylang Ylang, Bulgarian Rose, Honey, Incense, Vanilla and Sandalwood.

Each element of the Private Collection Amber Ylang Ylang scent and packaging was selected by Aerin. The black and white advertising campaign featuring Aerin was created by Doug Lloyd of Lloyd & Co. and was photographed by Craig McDean.

The Private Collection Amber Ylang Ylang exclusive collection includes a luxurious Parfum Spray and a lighter, sophisticated Eau de Parfum Spray.

The Fragrance
This radiant fragrance was masterfully created using two of the rarest, most expensive ingredients in the perfumer’s palette. Built around the precious Ylang flower and iconic Amber, the fragrance is at once warm, inviting and radiant. The fragrance weaves through a journey of rich olfactive sensations, unfolding from light to deep, capturing the magical spirit of these prized notes.

At first breath, Private Collection Amber Ylang Ylang tantalizes with sparkle and allure. Evoking instant joy, Italian Bergamot provides its fresh, citrusy scent for brightness. Geranium Oil continues to uplift, with its green and rosy effects, while Ylang Absolute, the most intense and sensual grade of Ylang essence, offers the diffusive power of its captivatingly elegant and spicy floral note.

At the heart of the fragrance is a mosaic of voluptuous florals and spices that deliver intrigue and sophistication. The ultimate symbol of femininity – Bulgarian Rose Absolute is both luxurious and mysterious. The addition of Cinnamon SFE, for which premium Cinnamon Ceylon was extracted through SOFTACT® technology to obtain the most precise, natural rendition of the spice, imparts warm, soft sensuality. Finally, the rich, mysterious and spicy notes of precious Incense entice with the feeling of serenity and exotic indulgence.

The fragrance dries down with a luminous finish, illuminating the golden richness of Amber. Its smooth, creamy depth intertwines with the warmth of prized Sandalwood and luscious Vanilla Bean. The lasting effect celebrates the rich, the delectable and the divine.

The Packaging
“For me, there is nothing more inviting and warm than rich browns and gold – brown velvet couches, gold accents in lamps, tables, vases and frames,” said Aerin.

Reflecting Aerin’s aesthetic, the Private Collection Amber Ylang Ylang parfum cap is embellished with semi-precious stones of tiger eye, smokey quartz and red agate. The beautiful parfum cap glows with fire-like brilliance and captures the mood and textures of an enjoyable evening at home. Coupled with the golden hue of the fragrance, which was inspired by the soft glow of burning candlelight, the beautiful package is transformed into a rich, glistening jewel.

The golden Private Collection Amber Ylang Ylang Eau de Parfum cap was inspired by an exquisite hammered gold necklace and matching bracelet that Aerin received as a gift from her grandmother Estēe.

The outer carton with its white backdrop and golden foil cover conveys the fragrance’s understated luxury aesthetic and mirrors the artful elegance first seen in Private Collection Tuberose Gardenia.

The Collection
Private Collection Amber Ylang Ylang will be available in North America and internationally beginning November 2008.

The collection is made up of:
Suggested Retail Prices
Parfum Spray, 1oz. $300.00
Eau De Parfum Spray, 1oz. $65.00
Eau de Parfum Spray, 2.5oz. $120.00

Private Collection Amber Ylang Ylang is available for purchase at www.esteelauder.com  and specialty doors Saks Fifth Avenue, Neiman Marcus, Bloomingdales and Bergdorf Goodman.