beautyADDICTS, the revolutionary cosmetics company that challenged the industry norm with their ‘beauty made simple’ color line, announced today their upcoming national launch on ShopNBC, the country’s 3rd largest TV shopping channel.

beautyADDICTS will be the featured cosmetics line on the ‘Beauty Source’ Hour, a brand new show which will air on June 19th at 12am, 9am, 1pm and 5pm, EST. beautyADDICTS will be the only cosmetics line during this hour, and is expected to have between 15-20 minutes of air time in each hour.

beautyADDICTS will be represented on air by makeup artist guest John Henry Edington. Mr. Edington brings more than 15 years of makeup artist experience, and has represented makeup and skin care lines such as Mac, Versace, Iman and Takashimaya.

For the partnership launch, beautyADDICTS will be selling it’s “Total Look Collection” – a set of eyeshadow, lip quad, blush duo, mascara and travel brush set. The set will have a retail value of $135, and will be selling on ShopNBC for the special promotional price of $59.50, plus shipping.

The ShopNBC launch represents a major milestone for the boutique cosmetics brand. “This is an exciting step for the company, and a chance to launch the brand at a national level”, said beautyADDICTS CEO Adam Gerstein. “We’ve seen the impact when people can see the product and understand the line, and we feel that TV shopping medium is an ideal way to get out our message of simple, elegant beauty to a wider audience.”

About beautyADDICTS: beautyADDICTS is a boutique cosmetics brand created to make beauty simple. Founded in 2005, the line takes a revolutionary approach to makeup, with colors organized by look and mood, to make it easy for women to find the right colors for the right time. The line has a cult following of celebrities, artist and beauty experts, and is currently distributed in high end boutiques and salons, as well as national retailers such as CO Bigelow and Douglas Cosmetics.

Adam Gerstein, founder of beautyAddict, was interviewed by Marta Walsh for Beauty Interviews back in May 2007. In the interview Adam talks about beautyAddicts and what makes it stand out from the crowd.

If you didn’t already know, Adam Gerstein is the founder and the CEO of beautyAddicts.  beautyAddicts was born in 2004 with a main philosophy of beauty made simple and high standard products.  Adam Gerstein’s interview was published by Beauty Interviews July edition.  Also, check out Beauty Interviews most recent September edition featuring interviews with Lyn Harris of Miller Harris perfumes, Shalini Vadhera of Global Goddess, and celebrity makeup artist Joanna Schlip.

Here are some highlights from beautyAddicts Adam Gerstein’s interview:

What inspired you to start beautyAddicts?
I’ve always been driven by two core passions – bringing ideas to life, and making the complex simple. After working abroad for several years, I was ready to return to New York, and when I saw the complexities and gaps in the cosmetics market, it seemed like the perfect challenge. I was fortunate to meet some great people to help me solve the cosmetics challenge…and beautyADDICTS was born.

What is beautyAddicts philosophy?
beautyADDICTS is beauty made simple. We feel that women shouldn’t have to struggle to find the right colors for the right time, and want to empower them to feel confident, secure, and sexy.

What ingredients we will find in your cosmetics?
We took the best of science and nature to make the most luxurious and wearable cosmetics we could. Then we added in nurturing ingredients like Vitamin B, Green Tea, and other anti-oxidants. And then we added in some unique elements, like the crushed freshwater pearls in our Hydra SUNRays, which help boost the efficacy of all the other ingredients.

Can you tell us about BeautyADDICTS color families?
We wanted to create a line that was intuitive, and relevant to today’s woman. So we created a system of colors based on looks, rather than ever changing seasonal collections. Each color family represents a different look for a given occasion – Glow (playful/flirty), Express (natural/casual), Motivate (corporate/professional) or Seduce (sexy/glamorous). No woman is any one particular family – but rather all of the families, depending on the occasion.

What’s new this year at beautyAddicts?
In June we’re expanding the line into the Face category, with the launch of our dual pan Concealer, and new gel-to-powder Foundation. We’re also introducing a fabulous Mascara, which our customer base has been asking for, as well as Eye Pencils and Lip Liners. It should be a busy summer…

To read full interview click here.  

Talking Makeup is happy to welcome Beauty Interviews, a new site in our network.  Beauty Interviews is all about cool interviews with the people behind some of the famous makeup brands like smashbox cosmetics, REN Skincare, and beautyADDICTS and more.

Beauty Interviews is a great place to get to know the founders of your favorite cosmetics products and the behind the scene of their creation.  Beauty Interviews will also incude interviews with makeup atists, hair dressers, and expert stylists. Check it out here:  Beauty Interviews.com