Spring/Summer 2010 Haircolor Trends by Redken Creative Consultant for Color and Hollywood colorist, Tracey Cunningham.

Fashion Week runways came alive with vibrant, bold color as seen at DKNY and Marc Jacobs’ Spring/Summer 2010 shows. As the bold colors and bright accessories make way to the streets, where urban fashionistas update their little black dresses with flashes of color, they need haircolor to match, and that’s where Redken comes in.

Spring/Summer 2010 Trend #1: Brunettes

”Brunette clients want to brighten their locks for a vibrant shade, with babyfine to medium butterscotch highlights like Jessica Biel. With summer sun-kissed skintones on the way, this haircolor gives a luminous glow for a knockout look.” – Tracey Cunningham

Spring/Summer 2010 Trend #3: Blondes

“My blonde clients love summer, and this season they’ll look for a warmer base with lowlights underneath to tone down the blonde and give off that bold, beachy surfer undone sun-kissed look. Think Nicole Richie – her warm blonde shade is right on!” – Tracey Cunningham

Spring/Summer 2010 Trend #2: Redheads

“Redheads will be fierce, playful, and eye-catching with a deep strawberry shade with lots of umph! I colored Ali Larter from a blonde to redhead, and her shade is perfect for the coming season – very glamourous, high-shine red shade.” – Tracey Cunningham

Clients looking for these shades should ask their colorist about the following Electric Avenue shades:

Brunette:
Soft golden highlights with NEW 8Gg Color Fusion against a deep, woodsy base of 5Br Color Fusion for a spring/summer look.

Redhead:
Shades EQ 05C Chili and 08C Cayenne for a naturally subtle dark-to-light look.

Blonde:
Create stunning blondes by using varying tones.  Ask your colorist to alternate highlights using Blonde Icing Power Lift and NEW 8Go Color Fusion, then Shades EQ Glaze using 09GB Butter Cream.

Redken’s new Electric Avenue Haircolor Collection Color Fusion Shades feature Colorbond Technology:

High Tenacity Dyes that lock together inside the hair
Ceramide that repairs the surface and seals the hair to protect the beauty of the color
Cationic Conditioners that nourish and smooth the hair
Coconut Oil that helps form a protective barrier against water

“My blonde, brunette, and redhead clients want haircolor to compliment their fashion this season, and are looking for rich, vibrant haircolor” explains Tracey Cunningham, Redken Creative Consultant for Color. “This season’s bold colors give my clients the opportunity to accessorize their style with the latest fashion, makeup, styling and vibrant haircolor!”

“Inspired by the Spring/Summer fashion, Redken launches its annual haircolor collection with Electric Avenue featuring highly fashionable, rich and vibrant shades for blondes, brunettes, and redheads,” states David Stanko, Haircolor Consultant for Redken. “The Electric Avenue Haircolor Trends feature 3 NEW shades and 2 reformulated shades from Color Fusion advanced performance color cream, plus a special selection of existing shades from Color Fusion and Shades EQ equalizing conditioning color gloss for all-over color or strategically placed highlights to create bold or subtle looks to complement the vibrant fashion of the season.”

Listen up blonds, are you in for a free concert and some pampering? The John Frieda team is out to prove that blondes really do have more fun with the Sheer Blonde Entourage, a series of events and perks available for blondes. The blonde VIP program begins on March 18th, 2010, in New York City at the Highline Ballroom with a private performance by Grammy-nominated singer-songwriter and blonde icon Natasha Bedingfield, whose third album drops this spring.

Natasha Bedingfield

The elite event lets you blonds experience the benefits of being blonde with the royal treatment, from makeovers at hair stations to complimentary food and beverages—all set to the music of Natasha Bedingfield.

If you are in the NY area on the 18th join the Sheer Blonde Entourage for a free concert and some pampering.

Blonds throughout the country: the Sheer Blonde Entourage will be stopping by a city near you soon! Talking Makeup will keep you posted.

The concert is completely free for all who sign up at: www.forblondesonly.com

As temperatures begin to cool down outside, so will haircolor this fall/winter season with more sophisticated cooler brunettes and blondes. Tracey Cunningham, Redken Creative Consultant for Color, and David Stanko, Haircolor Consultant for Redken, have the latest in fall haircolor trends, professional haircolor products to achieve these trends, and consumer tips to communicate with their colorist and to adjust to the “coolest” looks of the season.

“Small adjustments can help consumers update their look from season to season,” explains Cunningham. “When summer comes to a close, I plan to cool my clients’ shades down this fall/winter season with Redken’s new Color Gels Ash Blue creating sophisticated, cool shades. A color is said to have “cool tones” if it tends toward blue or violet, such as platinum blondes, ash browns, and plum reds.”

Trend #1: Brunettes: “Brunettes will go to a whole new level this fall/winter with an overall cooler base. Think Fergie’s shade; her lighter highlights really show through her dark, chestnut base making her haircolor look so flawless and effortless.” – Tracey Cunningham

Trend #2: Blondes: “Blondes will be blonde this fall – think Drew Barrymore’s cool, nearly platinum blonde shade for this inspiration. Client’s can often be concerned with the cost to achieve and keep the perfect shade of blonde, but I find that women cut back in other areas rather than haircolor as it’s one of a consumers’ most prominent and most seen everyday accessory!” – Tracey Cunningham

Trend #3: Redheads: “I brought Lindsay Lohan back to her original roots as a true redhead. This fall/winter, redheads will be more sophisticated, and playful with their beautiful shade, with deep red tones and a few cool, blonde highlights throughout to enhance the red even more.” –Tracey Cunningham

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“To complete the fall/winter haircolor story, Redken is launching the new Color Gels Ash Blue shades creating sophisticated, icy cool blondes and brunettes to cool, correct, and condition women’s hair,” states Stanko. “The three new easy-to-use, versatile shades, neutralize warmth and increase cool tonalities from subtle to intense degrees. Redken’s exclusive Select Dye System ensures long-lasting results with supple conditioning and shine. Consumers looking for these cooler shades for fall/winter should ask their colorist about the new Color Gels Ash Blue.”

Redken’s new Color Gels Ash Blue Features and Benefits:

· Select Dye System: 100% oxidative, long-lasting dyes for color with holding power and resistance to fading

· Wheat Proteins: Help protect hair’s protein structure during the coloring process

· Avocado Oil: Serves as a natural emollient to help keep hair soft, touchable and glossy

“Remember that good communication with your colorist is essential for getting the color you want,” adds Stanko. “A few minutes of pre-salon prep can help you explain your goals, and ensure that your colorist understands your desired result.”

Things to know before you go to hair salon and speak to your colorist:

· Try to walk into the salon with your everyday “look,” so your colorist can get a feel for what you’re comfortable with.

· If you have the time, do a little research into color science. Knowing the difference between terms like demi-permanent and permanent color can help you and your colorist communicate more efficiently. Study up with Redken’s glossary.

· Your colorist is there to work with you to achieve beautiful color. The more you can explain what you want, the better the collaboration will be.

· If you are going in for “corrective color” – to correct color results you are unhappy with from a prior coloring experience – be prepared for a longer visit, as your colorist may need to remove old color and then recolor your hair.

Salon Prep Check List:

· Bring your inspiration: Photographs and examples of haircolor you love will help you and your colorist explore your color options – and ensure that you both mean the same thing when you say, “honey blonde” or “scarlet red.”

· Know your history: Be prepared to tell your colorist about any prior color services, whether it was highlights last year or a color gloss last month.

· Trust your colorist: Listen to your colorist’s expert opinion. During your color consultation, he or she will consider your desired result, then evaluate your hair’s condition and look at your skin tone and coloring in order to create your custom color formulation.

· Ask questions: If you hear a color term you don’t understand, don’t hesitate to ask your colorist for an explanation. Remember to inquire about maintenance – how often you’ll need to return to the salon for touchups, and how to best maintain your color at home between visits with Redken haircare products.