Classic At-Home Masks: Borghese FANGO Active Mud For Face And Body. You will find this beauty in Marta Walsh’s vanity, somewhere, I promise:) Now, Borghese, the venerable beauty brand steeped in rich Italian heritage, is celebrating the 25th Anniversary of its iconic FANGO Active Mud. This revolutionary nutrient and mineral-rich mud has popularized at-home masks for women around the globe since 1985. To celebrate the 25th anniversary of FANGO, Borghese is launching an advertising campaign, beginning August 2010.

Borghese FANGO Active Mud For Face And Body the jar

Borghese FANGO Active Mud For Face And Body the travel friendly version

Borghese, the venerable beauty brand steeped in rich Italian heritage, is celebrating the 25th Anniversary of its iconic FANGO Active Mud by launching an ad campaign solely dedicated to the product. The revolutionary nutrient- and mineral-rich mud popularized at-home masks for women around the globe when it was introduced in 1985, and its storied history is also at the center of an awareness campaign supported by social media and public relations efforts that will reacquaint the marketplace with FANGO, and unmask the latest advancements and skincare solutions offered by the expanded five-piece FANGO collection for face, body and hair.

The striking new multi-million dollar ad and marketing campaign, created by Manhattan-based Agency212, strips FANGO to a bare minimum – literally – featuring male and female forms shot against a crisp white background with “Do You FANGO?” written in the famous green-hued mud scrolling down arms, legs, and torsos. Three of the four shots include men to showcase how FANGO is a skincare product that transcends gender.

“We found the trick here was to find the perfect balance between having fun with this campaign and keeping it aligned with the very rich heritage of the Borghese brand. We believe we have accomplished that,” said Bill Tucker, CEO, Agency212. The campaign will run in magazines including Vogue, Elle, Allure, Marie Claire, and InStyle; and will also be seen around the streets of Manhattan on taxi tops, phone kiosks and bus wraps beginning August 2010.

“The 25th Anniversary of FANGO is a milestone in the history of Borghese,” said Georgette Mosbacher, CEO, Borghese. “FANGO has always provided unwavering effectiveness and quality, and has become a time-tested staple in the skincare regimen of women and men who care about using only the best products with the best ingredients. It is our desire to capture and celebrate the unique beauty in everyone with our new Do You FANGO? campaign, and we hope to continue to spread the benefits of FANGO to many new fanatics for the next 25 years, one beautiful face at a time.”

Pushing further into the social media landscape, Borghese is creating Facebook and Twitter accounts solely dedicated to the Do You FANGO? campaign that will include product news and updates, tips and tricks, and special promotions; and is also engaging a consumer public relations program that will reinforce the FANGO brand promise, and educate consumers on FANGO’s many benefits.

“FANGO is more relevant now than ever before with consumers’ interest in beauty products with ingredients derived from the riches of the earth. With the Do You FANGO? campaign we aim to educate new consumers about this fantastic product, as well as enlighten our current customer base about our latest additions,” said Neil Petrocelli, vice president of marketing, Borghese. “By integrating social media we are reaching our customers on a more personal basis, using as many touch points as possible.”

FANGO is built on a practice that dates back to the 14th century when people first sought the healing properties of the mineral laden mud surrounding the volcanic hills of Tuscany. Borghese was the first to perfect the process of refining the mud, bringing it to retail counters, where it quickly experienced a groundswell of dedicated users thanks to its five minute application and immediate benefits of nourishment and moisture. Four additional FANGO Active Muds have since been introduced including: Delicato for sensitive skin, Brillante to brighten and refine, Ristorativo to nourish and replenish, and Hair & Scalp to smooth and condition.

The complete FANGO Active Mud collection is available at www.borghese.com.

The following are Marta’s picks of her favorite skincare products for face and body & also perfume 2009 ! Please note that the numbers don’t go in order of importance.

Hey guys, I don’t look a day over 25 thanks to my top skincare products LOL (see images below).

Marta Walsh Founder & Editor of Talking Makeup

Face Cleanser

1. Philosophy purity made simple one-step facial cleanser
2. CHANEL PRECISION Gel Purete: Purity + Anti Pollution Foaming Gel Cleanser
3. Liz Earle Cleanse & Polish Hot Cloth Cleanser
4. Mission Skincare Active Daily Facial Cleanser Sweet Citrus By Serena Williams5. Purpose Gentle Cleansing Wash 
5. Mario Badescu Enzyme Cleansing Gel

Makeup Removers & Eye Makeup Removers

1. Boscia MakeUp BreakUp Cool Cleansing Oil
2. La Roche-Posay Rosaliac Micellar Make-Up Removal gel Cleanses and Soothes Face & Eyes
3. Lumene Eye Makeup Remover Senstive Touch
4. Almay Oil-Free Eye Makeup Remover Pads
5. Talika lash conditioning cleanser oil free mascara & waterproof mascara
6. Physicians Formula Organic Wear Facial Makeup Remover Lotion
7. Pampers Sensitives Fragrance Free Baby Wipes

Face Scrub

1. St. Ives Apricot Scrub Blemish & Blackhead Control
2. St. Ives Moisturizing Olive Scrub
3. DDF Advanced Micro-Exfoliation Cleanser
4. Philosophy The Microdelivery Exfoliating Wash and The Microdelivery Mini Peel Pads5. CHANEL PRÉCISION Mousse Exfoliante Pureté
5. Neutrogena Oil-Free Acne Wash Redness Soothing Gentle Scrub
6. Aveeno CLEAR COMPLEXION Cream Cleanser
7. Clean & Clear Scrub Soft Purifying Cleanser
8. Biore Even Smoother Microderm Exfoliator
9. Roc Multi Correxion Daily Perfecting cleanser
10. Kiehl’s Rare Earth Deep Pore Daily Cleanser
11. Dr. Denese New York skincare Advanced Firming Facial Pads

Organic, Natural, and Probiotic Face Scrubs

1. Nude Skincare Face Scrub
2. RAW Essentials by Carol Alt Raw-finish Rigorous Face Scrub

Face Mist

1. AmorePacific Moisture Bound Skin Energy Hydration Delivery System
2. Sampar Skin Quenching Mist rose & geranium
3. Nude Skincare Hydrating Water

Toner

1. Kiehl’s Rare Earth Pore Refining Tonic
2. Mario Badescu Seaweed Cleansing Lotion
3. Arcona Los Angeles Cranberry Toner

Face Mask

1. June Jacobs Perfect Pumpkin Peeling Enzyme Masque
2. June Jacobs Cranberry Pomegranate Moisture Masque
3. Kiehl’s Rare Earth Deep Pore Cleansing Masque
4. Borghese Fango Active Mud for Face and Body
5. Mario Badescu Enzyme Revitalizing Mask
6. MAC Volcanic Ash Exfoliator
7. Orlane Absolute Radiance Lightbox or Orlane éclat absolu Light Box in French
8. Talika Eye Therapy Patch

Body Wash

1. Philosophy shampoo, shower gel, & bubble bath in Vanilla Birthday Cake, Crème Brulée, and I Love Candy Corn
2. St. Ives Oatmeal & Shea Butter Moisturizing Body Wash
3. Aveeno Skin Relief Body Wash Fragrance Free
4. REN Moroccan Rose Otto Body Wash
5. Patyka Organic Wash Mandarine
6. Dove Sensitive Skin Unscented Beauty Bar

Body Scrub & Exfoliating Wash

1. Caress Evenly Gorgeous Exfoliating Body Wash
2. St. Ives Body Polish Oatmeal & Shea Butter
3. Philosophy when hope is not enough omega 3-6-9 body scrub
4. Nivea Touch Of Radiance Cream Oil Body Wash Massaging Beads & Lime Blossom Scent exfoliating and refining

Body Grooming

Shave Cream

1. Aveeno Ultra Calming Shave Gel
2. Skintimate Moisturizing Cream Shave Extra Gentle Soothing Petals

Razor

1. Schick Quattro for Women Razor
2. Gillette Venus Embrace

Tweezers & Brow Grooming

1. Tweezerman Slant Tweezers Assorted Colors
2. Anastasia Beverly Hills All About Brows Kit
3. Christi Harris Brow Planning System

Face & Body Wax

GiGi All Purpose Honee (THE best!!)

Deodorant for Women

1. Mitchum Power Gel Unscented
2.Degree Fine Fragrance Collection Sexy Intrigue
3. Dove Ultimate Visibly Smooth

Body Cream & Body Lotion

1. Olay Body quench Body Lotion advanced healing fragrance free with vitamin E & vita-niacin
2. Curel Itch Defence skin balancing moisture lotion for dry itchy skin
3. Aveeno Active Naturals Overnight Itch Relief Cream (Secret: I use this also in the morning! Works just fine.)
4. Nude Skincare smoothing body refiner
5. Dolce & Gabbana the one Golden Satin Lotion
6. Philosohoy when hope is not enough omega 3-6-9 replenishing body lotion
7. June Jacobs Spa Collection Vanda Orchid Body Lotion
8. C.O. Bigelow Lemon Body Lotion
9. Lubriderm Sensitive Skin Therapy Moisturizing Lotion For Sensitive Dry Skin
10. Jergens Sensitive Skin Relief Fragrance Free Daily Moisturizer

Sunscreen: Body

1. La Roche-Posay Anthelios 60 Melt-In Sunscreen Milk
2. Neutrogena pure & free baby sunblock lotion
3. Mission Skincare Fast Drying Sunscreen
4. Kiehl’s Vital Sun Protection SPF 30 Sunscreen

Hand Cream

1. Aveda hand relief
2. Lubridrem Advanced Therapy Hand Cream
3. Curel Targeted Therapy fast-absorbing hand and cuticle cream
4. Clinique deep comfort hand and cuticle cream

Foot Cream & Pedicure

1. Miss Oops Pedicure In A Bottle
2. Payot Paris cooling relaxing light legs gel
3. Tweezerman Pink Travel Pedro Callus Stone
4. Earth To Skin Care at-home pedicure kit

Body Shimmer

1. Victoria’s Secret Beauty Sexy Little Things Noir Shimmer Powder
2. Victoria’s Secret Beauty Give Me The Shimmers Shimmering Body Powder
3. Borghese All Over Shimmer Powder

Perfume & Fragrance

1. Dolce & Gabbana the one
2. Dolce & Gabbana rose the one
3. Dior Miss Dior Cherie Eau de Parfum
4. Pretty by Elizabeth Arden
5. Victoria’s Secret Sexy Little Things Noir Eau de Parfum
6. Ormonde Jayne London Perfumery Ormonde Woman, Frangipani, Champaca, TA’If, Tulu.
7. IDOLE d’Armani Eau de Parfum by Giorgio Armani Beauty
8. Estee Lauder Sensuous
9. Life Threads Gold Silver and Paltinum by la prairie9. Very Hollywood Michael Kors
10. CHANEL Allure 

Nail

Nail Treatment

Talika Nail Regenerator Serum

Serum

1. Mario Badescu Cellufirm Drops
2. la prairie Anti-Aging Longevity Serum
3. Olay Professional PRO X deep wrinkle treatment
4. Nude Skincare Advanced Smoothing Complex
5. Dior Capture Totale Multi-Perfection Concentrate
6. Dior Capture Totale ONE Essential Skin Boosting Serum
7. Mario Badescu Vitamin C serum
8. Lancôme GÉNIFIQUE Youth Activating Concentrate
9. LUMENE Excellent Future Deep Repairing Serum
10. Philosophy when hope is not enough facial firming and lifting serum
11. Elizabeth Arden INTERVENE Timefighting Radiance Serum
12. ANEW Reversalist Renewal Serum by Avon
13. Dr. Denese New York Skincare HydroShield Ultra Moisturizing Face Serum

Day Cream or Daily Moisturizer

1. Olay Regenerist DNA supersrudture UV cream SPF 25
2. Olay PRO X age repair lotion with SPF 30
3. Olay PRO X wrinkle smoothing cream
4. Olay regenerist micro-sculpting cream
5. Mario Badescu Hyaluronic Moisturizer SPF 15
6. VICHY Ultra Mattifying Oil-Free Lotin SPF 15 Sunscreen
7. VICHY Liftactiv CxP UV Bio0Lifting Daily Care Anti-Wrinkle & Firming SPF 20
8. LIERAC Paris Creme Mesolift Anti-Age Eclat
9. Clinique even better skin tone correcting moisturizer SPF 20
10. ARCONA Desert Mist Protect AM and ARCONA Magic White Ice  Hydrate am/pm
11. L’Oreal Paris Collagen Moisture Filler Day/Night
12. ORLANE Paris Absolute Skin Recovery Care Day/Night
13. Creme De La Mer Moisturizing Cream
14. DDF Advanced Firming Cream
15. Philosophy hope in a jar and Philosophy when hope is not enough spf
16. SAMPAR Ultra Hydrating Fluid mint & white lupin
17. LUMENE Excellent Future Deep Repairing Cream and LUMENE Sensitive Touch Daily Moisture Cream
18. RAW Essentials  by Carol Alt RAW-ACTIVATE Daily Revitalizng Face Moiturizer
19. ROC Multi-Correxion Daily Perfecting Creme SPF 30

Eye Cream

1. SAMPAR Eye Rule peptide & adenosine
2. Olay Regenerist anti-aging eye roller
3. LIERAC Paris Diopti Creme Intensive-Action wrinkle repair eye cream
4. Lancôme GÉNIFIQUE Eye Youth Activating Eye Concentrate
5. RAW Essentials by Carol Alt RAW-JUVENATE Eye-Recoup
6. ORLANE Paris hypnotherapy Anti-Age Care Eye Contour
7. Olay PRO X eye restoration complex
8. L’Oreal Paris Advanced REVITA LIFT Deep -Set Wrinkle Repair 24 HR Eye Repair Duo
9. Philosophy eye hope advanced anti-aging eye cream
10. Peter Thomas Roth Eye Overhaul Duo
11. DDF Advanced Eye Firming Concentrate
12. Talika Eye Detox Contour Gel and Talika Eye Dream

Lip Balm & Lip Therapy

1. fresh SUGAR and fresh SUGAR Rose
2. ChapStick True Shimmer Botanical Berry
3. Philosophy kiss me tonight intense lip therapy
4. MAC Suntints SPF 20 Liquid Lip Balm
5. Kiehl’s Lip Balm #1 SPF 4
5. KORRES Jasmine Lip Butter
6. Burt’s Bees Beeswax Lip Balm
7. Blistex Deep Renewal Coenzyme Q10 Foemula
8. DARPHIN Paris Age-Defying Lip Balm
9. Liz Earle Superbalm

Lip Plumping

1. L’Oreal Paris Collagen Filler Lip
2. Erno Laszlo TranspHuse Lip pHixative Surgiceutical for fuller, plumper lips

Night Cream

1. Estée Lauder Advanced Night Repair Synchronized Complex
2. Dr. Denese New York Firming Facial Age Corrector Cream
3. SAMPAR Nocturnal Line-Up Mask iopeptide & adenosine
4. la prairie Cellular Radiance Night Cream
5. ANEW Ultimate Gold Emulsion Night by Avon
6. Mario Badescu Seaweed Night Cream
7. ARCONA Gentle Solution Repair PM
8. Elizabeth Arden INTERVENE Stress Recovry Night Cream
9. ANEW Reversalist Night Renewal Cream by Avon
10. RAW Essentials by Carol Alt RAW-SCUE Night Restore Cream
11. LUMENE Sensitive Touch Comforting Night Cream
12. ROC Multi-Correxion Intensive Night Concentrate For Face and Eyes

At Home Teeth Whitening

1. Go Smile 7 Day System
2. Crest Whitestrips Advanced Seal

Few weeks ago I was given an incredible chance to chat with Tim Quinn over the phone. Tim Quinn is Giorgio Armani’s Celebrity Face Designer National Director, Creative Artistry.

I met Tim in New York City during my trip with DailyMakeover.com this past July (2009). The meeting was in Pastis one of my favorite restaurants to hang out when I used to live in New York City. As soon as I was introduced to Tim during breakfast I knew I had to interview him and share with you his beauty insights and story of top celebrity makeup artist. As you can sense, I’m a huge fan. I remember telling him that I loved his style and that he looks “Very Armani”: That very pale almost platinum blonde hair, and the chic eye glasses. Believe it or not, Mr. Giorgio Armani himself set a table next to me in Cipriani Downtown SOHO few years ago, so I got to know the look:)

Tim Quinn and Kerry Washington

A little bit about Tim Quinn: After training in Milan alongside world-renowned makeup artist Pat McGrath, Tim Quinn joined the Giorgio Armani Beauty team with the launch of the brand in September 2001. His myriad experience as an artist includes work in TV, print, and film. Tim has been featured as one of the “25 Beauty Stars” in W Magazine and has worked backstage at several award shows including the Academy Awards and the Golden Globes. Tim has worked with a number of celebrities such as Glenn Close, Debra Messing, Victoria Beckham, Kim Cattrall, Gwen Stefani, Kate Bosworth, Minnie Driver, and Brooke Shields. He has designed faces for Helen Mirren, Julia Roberts, Naomi Campbell, Katie Holmes, Sarah Jessica Parker, Barbara Walters, Lucy Liu and Drew Barrymore.  I might even missed few names!

Marta Walsh: When did your fascination with beauty begin?
Tim Quinn: From as far back as I can remember I was drawn to the world of fashion and beauty. I was born and raised in the countryside of Connecticut and was always encouraged by my parents to go outside and play – TV was only for special occasions and the internet was still years away, so my siblings and friends would create our own worlds of entertainment. My paternal grandmother was widowed rather young and she remarried an attorney from New York. They lived in New York City during the week and at her country home in Litchfield, CT on the weekends. My visits and travels with them truly influenced my young mind – I thought of her life as my very own ‘Green Acres’. I became a glamour addict – watching her dress for dinner in NY, DC and even Iceland – the whole idea of the hair, makeup, jewelry and furs created such a glamorous world that was so different then the life I knew in Connecticut.

MW: What were some of your first big breaks in the beauty industry?
TQ: It wasn’t until I was graduated college (Albertus Magnus College- BA in Economics) and moved to Florida to work with Merrill Lynch. South Beach was in its full swing – the whole clubs/models/Versace in South Beach scene was fully of allure. I knew it was time for a change and I went to Milan – that is when I discovered my passion for makeup. I was fortunate to be offered a position with Borghese and spent several years honing my skills and knowledge throughout the US, Europe and Asia. My world totally changed when I was recruited for a position with Helena Rubinstein – it wasn’t for me, but the General Manager of Giorgio Armani Parfums, Serge Jureidini, was looking for someone to launch the brand in the US in August 2001. He promised to ‘make me a star’ – I signed on and never looked back. He is now the President of Lancome USA and a dear friend.

MW: Which other makeup artists inspired you at the time?
TQ: Pat McGrath, Kevin Aucoin, and Debi Mazar. Debi used to be makeup artist for Madonna at the time. I ended up working with Debi and Pat so it’s an odd world that keeps going in circles.

MW: What is your philosophy about makeup & beauty?
TQ: For me beauty is all about what makes us shine – I’ve learned from Mr. Armani that “elegance isn’t about being noticed, it’s about being remembered.” I apply this philosophy to my work. I’ve been so fortunate to work with some of the most amazing women in the world – not only in the celebrity arena but also as I continue to learn and grow as I encounter women of all ages and life paths.

MW: What have been some of your most memorable celebrity collaborations so far, and which celebrity you would like to do makeup for in the future?
TQ: I often go blank when the celebrity questions come up – I have vivid memories of my first meetings with Debra Messing, Glenn Close, Farrah Fawcett (an amazing spirit- gorgeous inside and out, and taken from us way too early) Kerry Washington, Andrea Mitchell (who has been an amazing friend – helping me when I was diagnosed with Cancer two years ago). As for the future – the Emmy’s are soon and I’ve sent ‘faces’ out to many of the nominee’s. True Blood is my favorite show, so I’d love to work with Anna Paquin.

MW: What was the nature of your working relations with Alana Stewart and Ferrah Fawcett?
TQ: I’ve known Alana Stewart for many years. I was very good friends with Alana and Farrah Fawcett. We’ve formed a mutual bond between the three of us. Doing someone’s makeup is very intimate, so you can’t help but to be drawn into their world.

MW: Which basic makeup tools should every woman’s have in their makeup bag?
TQ: A lash curler, Yves Saint Laurent’s Touche Eclat, Giorgio Armani’s Eyes to Kill mascara, an eyebrow pencil, bronzer and a nude lip. I also think its best to carry eye cream (Crema Nera Eye Compact with the hidden mirror is my fave)

MW: Which Giorgio Armani Beauty makeup products are a must-have in every woman’s makeup bag?
TQ: Without question – Giorgio Armani foundations. I advise my clients to have a few different types – Face Fabric for quick on the go makeup or weekend wear, Luminous Silk Foundation for everyday and Lasting Silk UV Foundation SPF20 when you know that you will have an especially harried day and especially if you are to be photographed. Fluid Sheers are a must have as well – I love #1 (a rose gold) – gorg on almost any complexion, #2 (a subtle champagne highlighter) and #10 when you need a little golden boost to your complexion. Eyes to Kill Mascara is our best mascara ever and Giorgio Armani’s Smooth Silk Eye Pencils – in my opinion they are best on the market. As I mentioned earlier – the Crema Nera Eye Compact is fantastic- you can even lightly tap over your makeup at the outer corners of your eyes throughout the day to revitalize your look.

MW: Which makeup looks do we expect to see at Giorgio Armani in the upcoming seasons?
TQ: Taking an art deco inspiration from our latest fragrance launch, Idole d’Armani, our upcoming holiday collection is amazing – the palette has an art deco feel and the makeup look is so old Hollywood glamour.

MW: How would you describe your own personal style?
TQ: As I’ve matured, I’ve taken clues from the Maestro – I prefer timeless, effortless fashion. A combination of Italian style meets Connecticut preppy and a dash of old Hollywood.

MW: What is your favorite city in the world?
TQ: I’m totally obsessed with Venice, Italy.

MW: What are some of your biggest inspirations in life?
TQ: I’m influenced by my friends and family, my spirituality, my travels throughout the US and the world. I do my best thinking at the beach, whether in Boca Raton or Forte de Marmi or even the rugged coast of Maine.

MW: Which projects are working on at this time and what’s next for Tim Quinn?
TQ: I am gearing up for the Emmy’s, also working with marketing on next years offerings with an eye towards Hollywood. I am working with Mass General Cancer Research as well as the NFCR (National Foundation for Cancer Research) on an ongoing basis. I’m gearing up for my role at the MORE Reinvention Convention in New York City on October 5 as well as Maria Shivers Womens Conference in Long Beach, CA on October 27. Both of these events are amazing and so inspiring. And of course, always working on my tan J

It was a pleasure interviwing Tim Quinn. Visit Giorgio Armani Beauty Official Website to learn more about products mentioned and to get beauty tips.
Read more about Tim Quinn for Giorgio Armani Beauty

Borghese is doing a one-day only 25% off sale off anything and everything (your complete order, no minimum) when you order online at www.Borghese.com  just use the promo code – LASTCHANCE at checkout.

The sale starts at 12:01 am on Tuesday, December 16th and ends at 11:59 pm on December 16th.

Borghese Sample Sale – TWO DAYS ONLY!

WHEN: Thursday December 11th, and Friday December 12th. 10:00AM-2:00PM.
WHERE: 10 East 34th Street, Third Floor, New York NY 10016.

 
Click image above to enlarge!

As usual there will be gift sets and some individual items and there probably will be nothing over $20. It’s CASH ONLY and we’re being green, so BRING YOUR OWN BAG!

Watch Marta’s video blog for today listing her top favorite daily moisturizers!

Products mentioned in Marta’s video blog:

1. Olay Definity Daily Moisturizer with SPF 15.

2. L’Oreal Paris Skin Genesis Daily Moisturizer and Serum.

3. DDF Protect & Correct UV Moisturizer SPF 15.

4. Patricia Wexler M.D. Dermatology’s Intensive 3-in-1 Day Cream SPF 30: Lifting, Firming, Anti-Wrinkle Formula with MMPi 20

5. Borghese Crema Straordinaria Da Giorno SPF 25.

6. Erno Laszlo pHormula No. 3-9 face cream.

7. Elizabeth Grant Biocollasis Advanced Cellular Hydration (Day).

According to In Touch Weekly Renee Zellweger loves Borghese Superiore Mascara.

Renee Zellweger raved about her Borghese Superiore State-of-the-Art Mascara on the Baltimore set of her new movie, My One and Only, on July 15.

About Borghese’s Superiore State-of-the-art Mascara: After one use of this thickening mascara, you will understand why it is called “Superiore.” Infused with a built-in, silk-powder foundation for superior wear, delicate lashes are coddled in natural conditioners while providing smudge-proof, flake-proof coverage. Suitable for contact lens wearers and sensitive eyes. Comes in 3 shades: Black, Prima Plum, and Brown. SRP: $19.00.

Borghese’s Lumina Hydrating Concealer is a remarkable new concealer that does more than cover up under eye shadows. This dual-action, advanced formula concealer and firmer works to balance skin texture and smoothness. It is ideal to use during the day or night. Fatigued eyes appear refreshed, radiant and much younger looking.

Lumina Hydrating Concealer by Borghese.

BENEFITS: Restores strength and tone to the entire eye area. Helps to de-puff and firm the delicate eye tissue. Concealer deflects dark shadows while illuminating line diffuser smooths away the appearance of fine lines and wrinkles. Hypoallergenic and sensitivity tested.

INGERDIENTS: Formulated with sodium Hyaluronate to hydrate skin. Anti-oxidants A, C and E to guard against free radicals and environmental toxins.

Comes in 3 skin-matching shades: Light Oro-01, Medium Neutrale-02, and Dark Rosso-03.

Available: Department store launch from May 16th, 2008. Borghese.com launch date: June 2nd, 2008.

SRP: $23.

New from Borghese Color is Linea Precisa Liquid Eyeliner which is a long lasting water resistant liquid eyeliner. Borghese Linea Precisa Liquid Eyeliner goes on precisely and thanks to its easy-glide felt applicator.

Your eyeliner will not smudge or run.  How to use: apply Borghese Linea Precisa Liquid Eyeliner on lid area from inner to outer corner of eye.  A liquid eyeliner adds a dramatic definition at the lash line.  Cost: $18.

On November 2nd Borghese and Lord & Taylor 5th avenue (5th Ave btw 39th and 40th) invite you to experience the following: spa facial and hand massage or Reflexology Treatment and Hand Massage.  A makeover with Borghese’s new holiday color collection “Elegant Evening”.  And a full size skincare product with your purchase of $50.

This event is by appointment, so please call Borghese counter at: 212-391-5376 and one of Borghese’s representatives can schedule your appointment.  (Source: Borgehse Inc In-House PR)