Bottega Veneta is pleased to present the third and final short film for the launch of the brand’s first women’s fragrance. This film features the behind-the-scenes footage of Bruce Weber campaign photoshoot with Nine d’Urso, the face of Bottega Veneta Parfum and commentary by creative director Tomas Maier. WATCH!

Click here to view the embedded video.

Bottega Veneta Behind-The-Scenes With Bruce Weber

Nine is a face you haven’t seen before. And yet, there is something intriguingly familiar about her. Perhaps it’s the warm smile, the easy gracefulness, the irreverent chic. Like Bottega Veneta, Nine has a proud heritage, one she wears lightly but with respect. The daughter of French fashion icon Inès de la Fressange and Italian businessman and art dealer Luigi d’Urso, she reveals the virtues of her upbringing while radiating an elegance and individuality that is completely modern and wholly her own.

Bottega Veneta’s fragrance advertising campaign debuted in October issues of select magazines globally. View the film documenting the photo shoot on bottegavenetaparfum.com Bottega Veneta has long celebrated the art of creative collaboration.

Founded in Vicenza in 1966, the luxury goods house is steeped in the traditions of Italy’s master leather craftsmen. Since 2001, under the creative direction of Tomas Maier, Bottega Veneta has established a new standard of luxury defined by discretion, quality, and craftsmanship. The exchange of ideas and inspiration between designer and artisan is central to the brand’s identity

Redken Creative Consultant Guido created a wet chignon for Bottega Veneta show in Milan for fashion Spring/Summer 2012. “Bottega Veneta’s Spring/Summer 2012 collection is very sophisticated so we wanted to off-set it with an easy, sexy, summery hairstyle. The style is uncomplicated and is something that anyone can create themselves and wear. ”–Guido, Redken Creative Consultant

Bottega Veneta Fashion Show SS2012 Milan, hair by redken

Redken Products Used:

- full frame 07 all-over volumizing mousse

- All Soft Argan-6 Multi-care oil (see attached fact sheet- in salons Oct 1)

How to create this runway hairstyle:

- Over-apply full frame 07 all-over volumizing mousse to wet hair and let it dry naturally.

- Run All Soft Argan-6 Multi-care oil through hair with fingers for added shine (to create a wet look).

- Use fingers to pull hair back into a low ponytail at ear level. Note there is not a part in the hair.

- Wrap ponytail into a messy chignon.

- Apply All Soft Argan-6 Multi-care oil to the crown of the hair for additional shine to create a wet effect.

New York, July 13, 2011— In celebration of the launch of its first women’s fragrance created by Tomas Maier, Bottega Veneta hosted a cocktail party in New York last night, July 12, 2011. The location for the event was the Academy Mansion, a spectacular mansion built in 1920 on East 63rd Street, steps away from New York City’s Central Park.

Britt Maren, Olga Scherer

Jessica Chastain, Tomas Maier

Linda Wells, Simon Doonan

Coco Brandolini

Hannah Bronfman

Lauren Remington Platt

Bernd Beetz, Robbie Myers, Marco Bizzarri

Bottega Veneta Unveils First Women’s Fragrance at North American Launch Event in New York

Tomas Maier, Creative Director of Bottega Veneta, Marco Bizzarri, President & CEO of Bottega Veneta, and Bernd Beetz, CEO of Coty, welcomed guests, including US and Canadian journalists at the exclusive event.

VIP guests included Bernd Beetz, Francoise Mariez, Tomas Maier, Robbie Myers, Marco Bizzarri, Coco Brandolini, Linda Wells, Simon Doonan, Jessica Chastain, Lauren Remington Platt, Hannah Bronfman, Britt Maren, Olga Scherer and Giovanna Battaglia

The Bottega Veneta fragrance will be available for purchase globally starting September 2011.

Paris, February 2, 2011— Coty Prestige, a division of Coty Inc., announced today that it has signed an agreement with Nine d’Urso to be the face of Bottega Veneta’s first fragrance for women, to be unveiled in September 2011.

Nine d’Urso is the French-Italian daughter of the famous French fashion icon Inès de la Fressange and the late Italian businessman and art merchant Luigi d’Urso. The agreement with Coty marks the first time that d’Urso has represented a brand of any kind.

“I’m very honored to have been chosen by Tomas Maier to embody his first-ever women’s fragrance, » said Nine d’Urso. «I’m really proud to participate in this wonderful project, the result of a close collaboration between Tomas Maier, the artisans, the perfumers and the photographer.”

“I chose Nine to introduce this fragrance because there is something classically elegant about her, yet she is totally modern. She conveys a sense of heritage worn lightly but with respect”, said Tomas Maier, Creative Director, Bottega Veneta.

“Nine d’Urso is a natural choice to represent Bottega Veneta’s first women’s fragrance. Not only is she naturally graceful, but she has an innate, almost aristocratic elegance, true to the brand,” said Françoise Mariez, SVP International European Marketing Licenses, Coty Prestige.

Nine d’Urso has signed on to do print ads for the Bottega Veneta fragrance for a worldwide campaign photographed by Bruce Weber. The Bottega Veneta fragrance, whose name and scent will be announced at a later date, will be on counter in September 2011.

Milan Fashion Week SS 2011. Inspired by women on their way to work, whose hair is still wet from the shower, Guido for Redken created a wet, natural texture for the Bottega Veneta Spring/Summer 2011 Collection in Milan.

Photos by Matt Lever

“This line for Bottega Veneta is a very modern workwear inspired collection and the designer wanted very natural American woman beauty to complement. This look represents a woman on the go, rushing out of her apartment on the way to work and letting her hair dry naturally.” – Guido, Redken Creative Consultant

Redken Product:

aerate 08 bodifying cream mousse

How to create the look:

Create a messy center part

Damp entire head with a water spray bottle. Scrunch in aerate 08 bodifying cream mousse in sections, scrunching the toward head with small handfuls of hair at a time

Supermodel Selita Ebanks, attended the Premiere of Matt Tyrnauer’s Valentino: The Last Emperor at the Museum of Modern Art New York City on Tuesday, March 17, 2009.

Selita Ebanks is wearing: Dress: Balmain. Shoes: Givenchy. Handbag: Kotur.

Supermodel Jeisa Chiminazzo also Attends the Premiere of Valentino: The Last Emperor in NYC.

Jeisa Chiminazzo is wearing: Dress: Yves Saint Laurent. Purse: Bottega Veneta. Shoes: Miu Miu.