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	<title>Makeup and Beauty blog &#124; TalkingMakeup.com &#124; Celebrity Fashion News &#187; Burberry the Beat for Men</title>
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		<title>The 2009 FiFi Awards Winners</title>
		<link>http://talkingmakeup.com/beauty/the-2009-fifi-awards-winners/</link>
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		<pubDate>Thu, 28 May 2009 04:42:07 +0000</pubDate>
		<dc:creator>Marta</dc:creator>
				<category><![CDATA[37th annual Fragrance Foundation FiFi Awards]]></category>
		<category><![CDATA[Arden]]></category>
		<category><![CDATA[Burberry the Beat for Men]]></category>
		<category><![CDATA[Chloé Eau de Parfum]]></category>
		<category><![CDATA[Coty]]></category>
		<category><![CDATA[Dustin Hoffman]]></category>
		<category><![CDATA[Ernest Borgnine]]></category>
		<category><![CDATA[Estée Lauder Cos. Inc.]]></category>
		<category><![CDATA[Fragrance]]></category>
		<category><![CDATA[I Am King]]></category>
		<category><![CDATA[Lorenzo Martone]]></category>
		<category><![CDATA[Marc Jacobs]]></category>
		<category><![CDATA[McGraw by Tim McGraw]]></category>
		<category><![CDATA[Men]]></category>
		<category><![CDATA[Paris Hilton]]></category>
		<category><![CDATA[Queen Latifah]]></category>
		<category><![CDATA[Sean John]]></category>
		<category><![CDATA[Sean John Fragrances]]></category>
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		<description><![CDATA[The Downtown Armory was the setting Wednesday evening for the 37th annual Fragrance Foundation FiFi Awards &#8211; where celebrities and fashion designers rubbed elbows with beauty company executives.   The lineup included Marc Jacobs (who was inducted into the Fragrance Foundation&#8217;s Hall of Fame), Queen Latifah, Ernest Borgnine, Dustin Hoffman and Paris Hilton. Lorenzo Martone and [...]]]></description>
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<p>The Downtown Armory was the setting Wednesday evening for the <strong>37th annual Fragrance Foundation FiFi Awards</strong> &#8211; where celebrities and fashion designers rubbed elbows with beauty company executives.  </p>
<p>The lineup included <strong>Marc Jacobs </strong>(who was inducted into the Fragrance Foundation&#8217;s Hall of Fame), <strong>Queen Latifah</strong>, <strong>Ernest Borgnine</strong>, <strong>Dustin Hoffman</strong> and <strong>Paris Hilton</strong>.</p>
<p><img src="http://talkingmakeup.com/pics/news/fifi103.jpg" alt="" width="361" height="526" /><br />
Lorenzo Martone and Marc Jacobs.<br />
Photo credit: Photo By Steve Eichner:</p>
<p><strong>Coty</strong> led the pack with six awards, while the <strong>Estée Lauder Cos. Inc.</strong> nabbed four and <strong>Arden</strong> picked up three.</p>
<p>Here, the complete list of winners:</p>
<p>Fragrance of the Year &#8211; Women&#8217;s Luxe: Harajuku Lovers Fragrances &#8211; Love, Lil&#8217;Angel, Music, Baby, &#8220;G&#8221; &#8211; Coty Prestige</p>
<p>Fragrance of the Year &#8211; Men&#8217;s Luxe: <strong>I Am King</strong> &#8211; <strong>Sean John</strong> &#8211; Sean John Fragrances</p>
<p><span id="more-2401"></span></p>
<p>Fragrance of the Year &#8211; Women&#8217;s Popular Appeal: American Beauty Beloved &#8211; BeautyBank</p>
<p>Fragrance of the Year &#8211; Men&#8217;s Popular Appeal: <strong>McGraw by Tim McGraw</strong> &#8211; Coty Inc.</p>
<p>Fragrance of the Year Unique Boutique: <strong>Tom Ford Private Blend Champaca Absolute</strong> &#8211; Tom Ford Beauty</p>
<p>Fragrance of the Year Women&#8217;s Nouveau Niche: <strong>Chloé Eau de Parfum</strong> &#8211; Coty Prestige</p>
<p>Fragrance of the Year Men&#8217;s Nouveau Niche: <strong>Burberry the Beat for Men</strong> &#8211; P&amp;G Prestige Products Inc.</p>
<p>Fragrance of the Year &#8211; Private Label/Direct Sell: <strong>Victoria&#8217;s Secret Sexy Little Things Noir Eau de Parfum</strong> &#8211; Victoria&#8217;s Secret Beauty</p>
<p>Hall of Fame: <strong>Marc Jacobs</strong></p>
<p>Female Celebrity Fragrance of the Year: <strong>Paris Hilton</strong></p>
<p>Visit <a href="http://www.wwd.com/beauty-industry-news/the-2009-fifi-awards-2145833?justin=2145833#/wwd">WWD</a> to read the rest of this article!</p>
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