New: CHANEL Cleansers and Toners.

Pollution is a dirty fact of life. The dirt on your window-sill, the smog in the air and the hole in the ozone layer are daily reminders of the unfortunate effects of pollution. It wreaks havoc on the eco-system and even our skin. If pollution has the power to damage the ozone layer over 6 miles above the earth’s surface, one can only wonder how it affects your skin.

The air in most cities is a cocktail of varying levels of polluting gases, liquids and solids, all of which our faces are exposed to daily. The first step, educate yourself on what you can do to minimize your contribution to the pollution problem. The second step, treat yourself to the new CHANEL Précision Cleansers & Toners specifically developed to counteract the adverse effects of these damaging pollutants.

At the heart of this high-performance collection developed by CHANEL Research is the Tulip Tree, which has been planted in cities worldwide to help de-pollute the air. Its shiny green leaves are covered by a protective wax that traps pollutants. As the toxic particles accumulate, the wax barrier prevents the pollutants from penetrating the surface, allowing them to be naturally eliminated when it rains.

The use of plants to de-pollute the environment, a process called phytoremediation, utilizes plants to naturally absorb the environmental contaminants. However, CHANEL is the first to integrate this natural technique into a tailor-made product line which addresses the onslaught of environmental pollution head-on.

Combining the natural strength of the Tulip Tree Extract & Concentrate, with a bio-technological ingredient, Bioglucane, for greater efficacy, CHANEL Précision Cleansers & Toners are able to perform three exclusive actions:

1. Trap pollutants to prevent skin damage from daily exposure to harmful environmental elements.
2. Remove up to100% of impurities caused by harmful indoor and outdoor pollution.
3. Protect the integrity of skin’s natural defense barriers, while respecting skin’s delicate balance.

CHANEL Précision Cleansers & Toners come in 3 different formulas: Comfort, Balance, and Purity.

CHANEL Précision Cleansers & Toners Comfort is Specially formulated to alleviate dry, sensitive and dehydrated skin with lasting comfort. Arum Lilly Extract, a flower known for its hydrating and moisturizing properties, enriches these effective nondrying formulas to thoroughly and comfortably cleanse, soothe and tone. Freshened and freed of pollutants, skin is deeply moisturized for long-lasting comfort.

MOUSSE CONFORT Rinse-Off Foaming Mousse Cleanser 150ml $45.00
LAIT CONFORT Creamy Cleansing Milk 150ml $45.00
LOTION CONFORT Silky Soothing Toner 200ml $45.00

CHANEL Précision Cleansers & Toners Balance: Each formula in this range offers normal-to-combination skin perfect cleansing. Mallow Extract, from a flower renowned for its emollient and softening properties, respects skin’s balance and gently purifies. Skin is velvety-smooth and radiant.

MOUSSE DOUCEUR Rinse-Off Foaming Mousse Cleanser 150ml $45.00
LOTION DOUCEUR Gentle Hydrating Toner 200ml $45.00

CHANEL Précision Cleansers & Toners Balance Purity: Gently yet effectively formulated to meet the needs of combination and oily skins. Meadowsweet Extract, from a flower with naturally powerful astringent properties, helps eliminate excess sebum; surface oils are controlled. Skin is optimally cleansed, visibly freshened and beautifully mattified.

GEL PURETÉ Rinse-Off Foaming Gel Cleanser 150ml $45.00
LOTION PURETÉ Fresh Mattifying Toner 200ml $45.00

CHANEL Précision Cleansers & Toners will be Available at department and specialty stores and on CHANEL.com: August 2008.