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Actor, producer and social media leader Ashton Kutcher has joined popchips as the company’s “President of Pop Culture.”

“As soon as I had my first bag of popchips, I was hooked.” explained Kutcher. “I reached out to the ceo and told him I had an interest in working with the business and making an investment in the company, but I had three conditions: I wanted to be “President of Pop Culture,” oversee the social media for the brand and have access to an endless supply of popchips for my family and friends.”

“I’m excited to join the popchips team as their President of Pop Culture and help create imaginative social media campaigns that put the “pop” (and the fun) back into snacking,” said Kutcher.