You don’t want to miss an intimate live performance Diesel Only The Brave is hosting with Common, the face of the courageous fragrance!

Diesel is offering you an opportunity to also attend this exclusive VIP event — starting August 10th, the first 500 people to make a Diesel Only The Brave purchase of $117.50 or more at select Macy’s stores will receive TWO general admission tickets.

DETAILS: In partnership with Macy’s, Diesel Only The Brave is giving you the opportunity to celebrate bravery with Common, the face of the brand’s courageous fragrance, at a intimate live performance at Capitale on Wednesday, August 26th, 2009.

Beginning August 10th, the first 500 people to make a Diesel Only The Brave purchase of $117.50 or more at Macy’s in Herald Square and other select locations will receive TWO general admission tickets to this exclusive concert.

The GRAMMY-winning hip-hop artist’s performance, including the song “The 6th Sense,” embodies the spirit of determination and perseverance. This private concert for Common’s friends and celebrity fans will capture the essence of empowerment, a sense that the performer depicts throughout his work, from his music to his community outreach.

“I’ve always thought Diesel was a progressive, fresh brand—it has a classic feel, but pushes the envelope,” Common explains. “I wanted to partner with Diesel because that’s really what I’m about too—to be an individual and an artist, it takes both bravery and courage.”

How To Enter To Win: Beginning August 10th, 2009, visit Macy’s Herald Square, Rego Park, Kings Plaza, Garden State Plaza and Cross Country to be one of the first 500 consumers to make a Diesel Only The Brave purchase of $117.50 or more

INFO FOR CONCERT:
Wednesday, August 26th, 2009
Capitale
130 Bowery (at Bowery and Grand)
New York, NY 10013
8:00 p.m. – 9:00 p.m. Doors open / Red Carpet
9:00 p.m. – 10:00 p.m. Common Performs

Common was spotted at Diesel Fragrances Celeb-filled event!

Saturday night Diesel celebrated bravery and the launch of their new men’s fragrance, Only The Brave, in Los Angeles. Common, the face of the new fragrance, performed an intimate live concert at the Diesel boutique on Melrose. The GRAMMY-winning hip-hop artist’s performance, embodied the spirit of determination and perseverance.

“I’ve always thought Diesel was a progressive, fresh brand-it has a classic feel, but pushes the envelope,” Common explains. “I wanted to partner with Diesel because that’s really what I’m about too-to be an individual and an artist, it takes both bravery and courage.”

Joined by friends and celebrity fans, including Vanessa Hudgens, Samaire Armstrong, Noah Segan and Brandon Quinn, Common’s private concert captured the essence of empowerment, a sense that is also evoked by Diesel’s new scent.

The new fragrance, Diesel Only The Brave: The essence of the Diesel man in a bottle. Only the brave boast the determination and strength to stand up and be counted-to overcome adversity and make their mark. Inspired by visionary artists, icons and rebels, Only The Brave is a fragrance about making an impact.   

Diesel Only The Brave’s the scent represents the qualities of the brave, symbolized by a fist that tells several stories: facing forward, the fist evokes power and energy; upright, it stands for self-affirmation; raised, it signifies victory, success and engagement.

Inspired by Diesel founder Renzo Rosso and his pioneering spirit, Only The Brave is for men who take a stand and control their own destiny, seizing opportunities and making a difference. The scent represents the qualities of the brave, symbolized by a fist that tells several stories: facing forward, the fist evokes power and energy; upright, it stands for self-affirmation; raised, it signifies victory, success and engagement.

The courageous scent was created by three master perfumers from fragrance house IFF, each bringing a unique sensibility to the fragrance. Alienor Massenet infused the scent with the spiritual essence of Labdanum, while minimalist Olivier Polge made his mark with his love of Amber, and Pierre Wargnye brought his spontaneity to the fragrance.

Embrace your inner rebel with Only The Brave, scented with the following powerful, provocative notes:

TOP NOTES
Lemon Blossom/Mandarin/Coriander Leaves

HEART
Labdanum/Black Rose/Lavender

DRY DOWN
Amber/Tolu Wood/Ebony Wood

WHAT IT COSTS: Eau de Toilette 1.7oz, $52.50; Eau de Toilette 2.5oz, $65.00; After Shave Lotion 3.4 oz, $45.00; After Shave Balm 3.4oz, $45.00; Shower Gel 6.7oz, $28.00

WHERE TO FIND IT: The recently opened Fifth Avenue Diesel Flagship in New York, Diesel boutiques, Diesel.com, Macy’s, Dillard’s and other major department stores. Visit isbrave.com for more information.

TOMORROW, Diesel will be launching their new Men’s fragrance Only The Brave.

Only The Brave captures the essence of the Diesel man in a bottle. The new scent is housed in a smoky, gray bottle in the shape of a clenched fist wearing a silver Diesel ring. The scent represents the qualities of the brave, symbolized by a fist that tells several stories: Facing forward, the fist evokes power and energy; upright, it stands for self-affirmation; raised, it signifies victory, success and engagement.

The courageous scent has top notes of Lemon Blossom, Mandarin and Coriander Leaves; a heart of Labdanum, Black Rose and Lavender; and a dry down of Amber, Tolu Wood and Ebony Wood.

Common is the face of the fragrance and the partnership was featured today in WWD!