Actress, model, mother and star of “Modern Family,” Sofia Vergara, became the newest face of COVERGIRL cosmetics this morning. The Emmy nominated actress announced her partnership with COVERGIRL earlier today via her Twitter and Facebook pages.

Sofia Vergara The Newest Face of COVERGIRL

Vergara is currently shooting her first advertising campaign for the brand, which will debut in January 2012. Vergara joins the likes of Ellen DeGeneres, Taylor Swift, Queen Latifah, Dania Ramirez and Drew Barrymore as the latest COVERGIRL.

Must Have it beauty products for the holiday season. Women don’t have to worry about getting caught looking less than fabulous this holiday season. P&G beauty brands like COVERGIRL, Clairol, Olay and Pantene offer dependable products so women know they’ll look beautiful for any occasion – planned or impromptu.

One holiday party after the other can leave women looking less than perfect. Olay Regenerist Anti-Aging Eye Roller immediately reduces under eye puffiness in 30 seconds, so women look fresh and radiant all season long.

Olay Regenerist Anti-Aging Eye Roller is a concentrated anti-aging treatment featuring a pen-shaped applicator that gently massages skin to fight the appearance of fine lines and wrinkles in the delicate eye area.

When the occasion calls for looking beautiful at a moment’s notice, makeup should never disappoint. COVERGIRL’s Simply Ageless Foundation provides a flawless finish without settling into fine lines and wrinkles throughout the day. The lightweight, but buildable formula of COVERGIRL’s Simply Ageless Foundation goes on sheer making imperfections seem to disappear while improving skin condition over time.

Shopping, cooking, decorating and entertaining rarely leave time for hair color throughout the season. Clairol Perfect 10 by Nice ‘n Easy gives hair high gloss, high shine and gorgeous color in just ten minutes. As with all Nice ‘n Easy products, Perfect 10 delivers 100 percent, long-lasting gray coverage.

The holidays are prime time for unexpected photos, and women shouldn’t hide behind dry, frizzy locks. Pantene Pro-V Restore Beautiful Lengths Shine Enhance Replenishing Mask has an advanced formula to treat rough, dull hair and leave it looking and feeling smooth and silky.

WIN THESE PRODUCTS! We’re giving away 2 baskets of the products featured in the post. HOW TO ENTER: Simply leave a comment and tell us why should we pick you and also tells us which COVERGIRL’s Simply Ageless Foundation and Clairol Perfect 10 by Nice ‘n Easy shade are you. 2 winners. We are going to pick the lucky winners 2 weeks from post date.

GOOD LUCK!

xo
Marta Walsh

***This is a sponsored post***

Beauty News: P&G announced on Thursday, August 12th, 2010, that it is planning to launch sustainable packaging made from Brazilian sugarcane on several of its leading beauty brands. The announcement was made by Gisele Bundchen, Pantene endorser in Brazil, at an event that morning in her home country.

Gisele Bundchen for Pantene Pro-V in Sao Paulo

Here’s Ed Shirley, Vice-Chairman of P&G Beauty and Grooming, with more details on this new sustainability effort:

“P&G’s plan to launch sustainable, renewable packaging made from Brazilian sugarcane, on three of our leading global beauty brands – Pantene Pro-V, COVERGIRL and MaxFactor. By starting to replace traditional, non-renewable petroleum-based plastic with renewable alternatives, we’re leading the industry in science-based sustainable innovation and demonstrating our commitment to sustainability.

P&G Beauty & Grooming’s ongoing approach to sustainability is based on a scientific assessment of a product’s full environmental impact. The switch to renewable packaging will be made globally over the course of the next two years to make the most meaningful improvement to our footprint that we can.

This initiative, together with others you’ll be hearing about from us soon, will help meet the needs of women around the world who’ve been telling us that they want more environmentally-friendly products with no trade-offs in performance, aesthetic or value”.

The ever beautiful and recently slimmed down Jennifer Hudson recently got together with Sam Fine, celebrity makeup artist and creator of The Basics of Beauty, for a shoot showing off her gorgeous new look. Here, Sam shares with us his insider advice on how you can achieve this flawless and glowing face at home with just a few easy steps.

L To R: Jennifer Hudson and Sam Fine

Makeup Tutorial

Coverage: Every great look begins great coverage. Jennifer has beautiful skin, but like many women of color, she has varied tones. I use foundation to unify those varying tones. One of my favorites is the Queen Collection Natural Hue Compact Foundation because it’s cream- to- powder, so it dries down to a powdery finish and looks really natural.

Bronzer: Bronzer is always a must for all women to illuminate their complexion. It’s important to choose a bronzer that’s one shade darker than your natural skin tone and apply it to the outer perimeter of your face to warm the skin and create a halo of glow. After applying bronzer, you can go back and layer over blush to give the skin a pop of color. On Jennifer, I used CoverGirl Natural Hue Mineral Bronzer and Cargo’s matte blush in Laguna.

Eyes: To create Jennifer’s classic, natural eye, I used a brown shadow. Shu Uemura makes a great pressed eye shadow in an array of shades – in this case, their Matte Taupe with Golden Flakes Eyeshadow works perfectly. For this look, I didn’t use a ton of liner, and totally avoided lining underneath her eyes to keep them soft. We used tons of mascara to enhance her look – my favorite is LashBlast from CoverGirl. I always like to apply a coat of mascara, and then move on to something else to let the first coat dry. I’ll come back a few minutes later, curl the lashes, and then layer on a few more coats of mascara to really build the lashes. This makes them much more dramatic and makes the curl hold well. It’s like spraying your hair with a coat of hairspray before using a curling iron.

Lips: To complete her look, I gave Jennifer a beautiful nude lip. The key to a nude lip is to begin by lining the lips with liner that is one shade darker than your natural lip color. Don’t worry about matching the liner to your lipstick – if you match it to your lips, it will look great with any shade of lipstick. After lining the lips, feather the liner towards the center of the mouth to great a base for the lipstick. Next, apply your lipstick. On Jennifer, I chose IMAN Cosmetics’ Luxury Moisturizing Lipstick in Citron. I finished by slicking on a golden gloss add dimension and shine. CoverGIRL’s Shine Blast Lip Gloss is perfect!

For more in-depth how-tos plus more expert tips and tricks, check out The Basics of Beauty, available at amazon.com.

COVERGIRL recently announced it latest partnership with Rent the Runway!

It’s simple – rent a dress and receive a free COVERGIRL Smoky ShadowBlast with expert tips from the legendary Pat McGrath, COVERGIRL’s Creative Design Director. She’s styled runway looks from New York to Milan and now you get to pair runway tips with runway fashion! Whether you’re off to a weekend brunch or summer soiree, they’ve got the beauty, fashion and accessories for you! *While supplies last

COVERGIRL releases limited edition cosmetic bag collection with tredsetting accessory company, LeSportsac. Have you tried their travel bags and makeup bags, they are amazing and the best. Marta Walsh loves!:)

Taking inspiration from the slender yellow tube of COVERGIRL LashBlast Length Mascara containing Elasta-Nylon formula, COVERGIRL launches the latest beauty accessory, a limited edition LeSportsac nylon cosmetic bag designed by legendary makeup artist and beauty guru Pat McGrath.

A Brilliant Beauty and Fashion Collaboration. Pat is a makeup master whose influence in the beauty and fashion world is inarguable as she has collaborated with some of the world’s most sought after designers. Pat’s eye for beauty and fashion sparked an organic partnership between LeSportsac and COVERGIRL. “I’m very excited about this collaboration between two iconic brands,” says Pat McGrath, Global Creative Design Director for P&G Beauty. It’s been a great experience for me to work with both brands and combine my two passions of fashion and beauty. The limited edition nylon cosmetic bag, inspired by my favorite mascara—LashBlast Length – is luxe and perfect for holding all your beauty essentials.”

LeSportsac is no stranger to collaborating with notable trendsetters with a roster that includes Stella McCartney and Gwen Stefani. “Pat McGrath is a world renowned makeup artist whose creativity and eye-catching beauty looks inspired us to originally create the ‘Pat’ bag in 2007,” says D’Arcy Jensen, Chief Creative Director and VP Brand Development.  “Teaming up with Pat and COVERGIRL on a limited edition nylon cosmetic bag allows us to pay homage to a beauty inspiration and an iconic cosmetic brand. A beauty-focused collaboration is a new venture for LeSportsac; we are thrilled to have the opportunity to create a cosmetic bag specifically for our beauty loving consumers!”

Design and Availability. The inspiration behind the design of the limited edition nylon cosmetic bag is Pat McGrath’s “all black” uniform at Fashion Week as well as the sexiness of her latest ad campaign for COVERGIRL Blast products with CoverGirl spokesmodel Drew Barrymore. Both of these elements combined with the packaging of LashBlast Length Mascara led to the nylon cosmetic bag’s chic and sharp design.

The black on black patent design of the nylon cosmetic bag, coupled with the bright yellow zipper makes for the ultimate summer accessory. The limited edition nylon cosmetic bag also includes a tube of LashBlast Length Mascara for a dramatic fan of ultra-long lashes, and a coupon for COVERGIRL Blast boutique of products as a gift with purchase. The Pat McGrath-designed bag is available in two styles “The Pat” and “The Page,” and retails for $28 and $62 respectively. The cosmetic bags will be sold at LeSportsac boutiques and on LeSportsac.com beginning in June 2010.

Get red lips with COVERGIRL Queen Collection Vibrant Hue Color in Cherry Bomb from the NEW COVERGIRL Queen Collection. This new makeup collection was inspired and created by Queen Latifah for COVERGIRL. Cherry Bomb is an ultra glamorous lipstick shade and very long lasting!

Red lipstick Makeup tip by Celebrity Makeup Artist Sam Fine (think IMAN): “Red lips are timeless, bringing a touch of Old Hollywood glam and confidence to a woman’s beauty look.”

“If you have fair skin, opt for a true cherry red shade. If you an olive skin tone, opt for a bright fire engine red. And for darker skin tones, I recommend a deep, berry shade. One of my favorite matte reds is COVERGIRL Queen Collection Vibrant Hue Color in Cherry Bomb.”

Visit www.covergirl.com to learn about COVERGIRL Queen Collection.

l absolutely adored Taylor Swift’s look at the 2010 MET Ball. The recently announced new face of CoverGirl cosmetics looked so old Hollywood. Everything from hair and makeup, and gown, just flawless.

COVERGIRL Summer 2010: The latest from CG is these very succulent looking lip glosses called: ShineBlast. I love the application brush or tip. It’s shaped in a way that makes the lip gloss application nice and smooth. My favorite shade is 880, a coral shade. COVERGIRL ShineBlast gives me high gloss with a very sheer hint of pigment. This is not a full coverage heavy pigmented lip gloss. The scent is very fruity, summery, and very addicting.

Expert Makeup Tips by Celebrity Makeup Artist Sam Fine: “To achieve a high-shine lip, apply two swipes of COVERGIRL ShineBlast Lip Gloss for a fun punch of iridescent, sheer color that looks great for a day or evening beauty look.”

CoverGirl Dania Ramirez is wearing ShineBlast in Firecracker

“For a more playful take on the red lip trend, apply a gloss over the matte red hue. Try COVERGIRL ShineBlast Lip Gloss for a bright lip look with added shimmer and shine.”

COVERGIRL ShineBlast Lip Gloss shade 880 in ‘real life’ (image below):

NYLON Magazine’s former cover girls, including Paris Hilton, Mischa Barton and Lindsay Lohan joined Editor-in-Chief Marvin Jarrett and Publisher Jaclynn Jarrett to celebrate the magazine’s 11th Anniversary issue featuring cover girl Zoe Saldana at LA hot spot Trousdale. Celebs were spotted loving their drugstore favorite and lash-enhacing, volume-boosting beauty must-have, the CoverGirl Lash Blast mascara ($7.50 at drugstores nationwide), in their gift bags and at the beauty suite.

See who else spotted at the NYLON’s Magazine 11th Anniversary issue party!

Partygoers including, Krysten Ritter, Peaches Geldof and beau Eli Roth, enjoyed an intimate dinner held in the back room at Trousdale. Following dinner, the evening’s festivities continued at a private after party where Nicky Hilton, Mark Salling, Bridget Marquardt, Nick Zano, Haylie Duff, Tyler Hilton, Andrea Bowen and Ryan Rottman, among others, sipped on SVEDKA Vodka cocktails and danced well into the evening.

Photo Credit: WireImage, Chris Weeks