Building on the success of its Kiehl’s Dermatologist Solutions collection of advanced formulas for more serious skin concerns, Kiehl’s is introducing Highly Efficient Skin-Tone Corrector.

Highly Efficient Skin-Tone Corrector is clinically demonstrated* to correct the appearance of brown spots and uneven skin-tone. Formulated for use as a daily treatment, the formula actively fights skin discoloration resulting from both the normal skin-aging process and external environmental factors such as photodamage from overexposure to the sun.

The latest introduction to the broad-ranging Dermatologist Solutions, the potent treatment is formulated with a unique blend of effective antioxidants and acids – Emblica, Glycolic Acid and Hepes – with the equivalent efficacy of 2% Hydroquinone.

SO WHAT IS THE BREAKTHROUGH? Kiehl’s chemists formulated our Highly Efficient Skin-Tone Corrector with Emblica Fruit Extract and were able to achieve one of the most powerful, yet safe and effective treatments to address the significant reduction of dark spots*, age spots and sun spots.

The proprietary patent-pending technology of Emblica has been shown to stabilize highly unstable ingredients including Glycolic Acid, and when used together in this formula, helps to correct the appearance of uneven skin tone. Unlike the controversial ingredient Hydroquinone, known to cause serious skin damage, Emblica is a safe, gentler combination of ingredients that achieve almost identical results.

*Based upon clinical evaluation of dark spots.

Key Formula Properties:

· Potent treatment formulated with 2% Emblica, 4% Glycolic Acid and 5% Hepes

· Efficacy equivalent to 2% Hydroquinone

· Clinically-Demonstrated* to correct the appearance of brown spots and uneven skin-tone

· Fades age spots, freckles, and post-acne scarring

· Addresses skin discoloration resulting from skin aging and environmental factors

· Lightweight gel for easy absorption and daily use over entire face

Size: 1 oz. / 50ml

Suggested Retail Price: $50.00

On Counter: January, 2009.

Developed specifically for a brighter, more even-toned, and healthier-looking complexion, the Kiehl’s Bright collection is getting a boost with the introduction of two additional formulas – Brightening Botanical Hydrating Mask and Brightening Botanical Spot Treatment.

In response to requests from its customers, particularly in the Asian markets where skin-whitening formulas are popular, Kiehl’s is pleased to offer two additional preparations to achieve the highly sought-after effects of flawlessly even and luminous skin. 

Brightening Botanical Hydrating Mask is a unique preparation that enhances skin tone and diminishes the look of skin discolorations by reducing the production of melanin on the skin. Utilizing the highest concentration of Calcium Pantetheine Sulfonate of all the formulas in the regimen, the hydrating mask delivers optimal luminosity along with superior hydration to skin while providing a soothing sensorial experience. Ingredients include: With Vitamin C, Calcium Pantetheine Sulfonate, and White Flower Extracts. SRP: $40.00.

Brightening Botanical Spot Treatment was formulated to target spots and splotchiness on facial skin by reducing the look of brown spots and imperfections and promoting an even, bright complexion. True to the Kiehl’s heritage of utilizing uniquely efficacious natural ingredients, the spot treatment formula contains Ellagic Acid – a potent, yet gentle ingredient derived from strawberries which has been shown to reduce the appearance of dark spots caused by sun damage from UVA and UVB rays and to help boost the skin brightening effects of other actives. Ingredients include: With Ellagic Acid, Calcium Pantetheine Sulfonate, and White Flower Extracts. It also reduces the look of freckles. SRP: $50.00.

Kiehl’s has developed a five-product regimen that works in tandem to provide optimal brightening results and more luminous skin when used day and night. Unlike many whitening products, which rely on irritating hydroquinone for brightening efficacy, Kiehl’s Bright is a collection of formulas that use gentle, natural botanicals along with gentle brightening actives to give facial complexion a more even, fresh and luminous appearance.

Both products from Kieh’s are available on counter from June 2008.