All Posts Tagged With: "Diesel Only The Brave"

Diesel Only The Brave Fragrance Launches With Live Performance by Common

Last night, Diesel Only The Brave celebrated their newest fragrance launch with an intimate live performance by the face of the scent, Common (who is currently filming “Just Wright” with Queen Latifah in NYC). Michelle Trachtenberg (“Gossip Girl“), Olivia Palermo (“The City“) and model Sessilee Lopez were also in attendance for the event held at Capitale in NYC.

Artist Common

The GRAMMY-winning hip-hop artist’s performance embodied the spirit of determination and perseverance. This private concert for Common’s friends and celebrity fans captured the essence of empowerment, a sense that the performer depicts throughout his work, from his music to his community outreach.

Olivia Palermo, “The City”

Michelle Trachtenberg , “Gossip Girl”

Common At Diesel Fragrances Celeb-Filled Event

Common was spotted at Diesel Fragrances Celeb-filled event!

Saturday night Diesel celebrated bravery and the launch of their new men’s fragrance, Only The Brave, in Los Angeles. Common, the face of the new fragrance, performed an intimate live concert at the Diesel boutique on Melrose. The GRAMMY-winning hip-hop artist’s performance, embodied the spirit of determination and perseverance.

“I’ve always thought Diesel was a progressive, fresh brand-it has a classic feel, but pushes the envelope,” Common explains. “I wanted to partner with Diesel because that’s really what I’m about too-to be an individual and an artist, it takes both bravery and courage.”

Joined by friends and celebrity fans, including Vanessa Hudgens, Samaire Armstrong, Noah Segan and Brandon Quinn, Common’s private concert captured the essence of empowerment, a sense that is also evoked by Diesel’s new scent.