Last night, Diesel Only The Brave celebrated their newest fragrance launch with an intimate live performance by the face of the scent, Common (who is currently filming “Just Wright” with Queen Latifah in NYC). Michelle Trachtenberg (“Gossip Girl“), Olivia Palermo (“The City“) and model Sessilee Lopez were also in attendance for the event held at Capitale in NYC.

Artist Common

The GRAMMY-winning hip-hop artist’s performance embodied the spirit of determination and perseverance. This private concert for Common’s friends and celebrity fans captured the essence of empowerment, a sense that the performer depicts throughout his work, from his music to his community outreach.

Olivia Palermo, “The City”

Michelle Trachtenberg , “Gossip Girl”

model Sessilee Lopez

You don’t want to miss an intimate live performance Diesel Only The Brave is hosting with Common, the face of the courageous fragrance!

Diesel is offering you an opportunity to also attend this exclusive VIP event — starting August 10th, the first 500 people to make a Diesel Only The Brave purchase of $117.50 or more at select Macy’s stores will receive TWO general admission tickets.

DETAILS: In partnership with Macy’s, Diesel Only The Brave is giving you the opportunity to celebrate bravery with Common, the face of the brand’s courageous fragrance, at a intimate live performance at Capitale on Wednesday, August 26th, 2009.

Beginning August 10th, the first 500 people to make a Diesel Only The Brave purchase of $117.50 or more at Macy’s in Herald Square and other select locations will receive TWO general admission tickets to this exclusive concert.

The GRAMMY-winning hip-hop artist’s performance, including the song “The 6th Sense,” embodies the spirit of determination and perseverance. This private concert for Common’s friends and celebrity fans will capture the essence of empowerment, a sense that the performer depicts throughout his work, from his music to his community outreach.

“I’ve always thought Diesel was a progressive, fresh brand—it has a classic feel, but pushes the envelope,” Common explains. “I wanted to partner with Diesel because that’s really what I’m about too—to be an individual and an artist, it takes both bravery and courage.”

How To Enter To Win: Beginning August 10th, 2009, visit Macy’s Herald Square, Rego Park, Kings Plaza, Garden State Plaza and Cross Country to be one of the first 500 consumers to make a Diesel Only The Brave purchase of $117.50 or more

INFO FOR CONCERT:
Wednesday, August 26th, 2009
Capitale
130 Bowery (at Bowery and Grand)
New York, NY 10013
8:00 p.m. – 9:00 p.m. Doors open / Red Carpet
9:00 p.m. – 10:00 p.m. Common Performs

Ready, Set, Customize Diesel Fuel For Life is a new collection of 12 outfits for Diesel Fuel For Life Men and Diesel Fuel for Life Women fragrances.

Designed by Wilbert Das, Creative Director of Diesel and his team, the customized pouches dress up the seductive, energetic elixirs in the kinds of iconic styles that epitomize the Diesel brand.

The first-ever beauty brand to create this kind of customization for a scent, Diesel offers each fragrance housed in a denim jacket, lace netting or leather bomber in an array of colors. Seductive types choose lace netting to dress up their Fuel For Life; party animals go for the metallic pouch-outfit Fuel For Life to fit your style.

SRP: Fuel For Life Women, $52 (50 ml); Fuel For Life Men, $49.50 (50 ml).

WHERE TO FIND IT: Exclusively at Diesel Boutiques.

Diesel Fuel For Life fragrance for men is masculine and modern just like your dad. Perfume notes include: star anise, grapefruit, lavender, vintage raspberry, authentic heliotropine, and vetiver. Fragrant family: Powdery fougere. Diesel Fuel For Life comes in Eau de Toliette and rich After Shave Balm.

The Diesel Fuel For Life Gift Set is the perfect present for Father’s Day. Set includes: 75 ml EDT+200 ml Shower Gel.

SRP: $65.

WHERE TO FIND IT: Diesel stores, diesel-fragrances.com, Saks Fifth Avenue, Bloomingdale’s, Nordstrom, and Department Stores.